Digital Ecosystem Evaluation

R3’s Digital Ecosystem Evaluation & Benchmarking service is a data-driven analysis of your brand’s digital performance against direct and indirect competitors as well as industry leaders.

It uncovers brand-specific strengths, areas of improvement and opportunities to maximize the impact of digital marketing on your business. The insights also serve as an objective reality check of where your brand stands in the digital landscape.

The benefits of a Digital Ecosystem Evaluation

Competitive Intelligence

Learn what your competitors are doing in the digital space and what their performance has been.

Inform Strategy

Drive efficiency and effectiveness in your digital investments.

Measure Performance

Track your progress over time so that internal teams and agency partners are held accountable to quantifiable business results.

R3’s approach to Digital Ecosystem Evaluation

With our rich data sources, can take an in-depth look at the major digital touch-points of your competition. Our research methodology includes the use of marketing research tools; data and analysis from research and advisory firms, secondary research, mystery shopping, social listening and surveys and data gathering.

Areas to Explore

Data Audit

This audit will uncover the gaps and risks in your current data strategy (including risks due to reliance on third-party data) and provide actionable recommendations on how to reduce the risk and maximize the potential of data in your marketing activities. It assesses the extent of use of first, second, and third-party data through your paid, owned and earned channels, and evaluate the risk, potential value, and extent of silos in internal data management.

Data Integration

This exercise evaluates your existing marketing technology stack on its robustness of data collection, management, integration, and utilization. This will include an analysis of your current tech stack and provide an in-depth analysis of the gaps and opportunities to better leverage data in a cost-effective manner.

Data Strategy Benchmarking

This benchmarking exercise is based on comprehensive evaluation criteria that measure the collection, storage/protection, integration, utilization, scalability, and growth of data across paid, owned and earned channels. It benchmarks the effectiveness of your data strategy versus your competitors or a bespoke list of best-in-class brands and helps you uncover innovative data strategies used by competitors and other best in class brands.