An MEA involves a thorough and disciplined review of your current approach to marketing insights, metrics and output – with the goal of improving that output.

Our objective is to benchmark how well the whole organization is aligned to achieving its business goals and objectives, and to offer an independent assessment of what actions will come next.

The benefits of a Marketing Effectiveness Audit

Greater Clarity

Where you are, where you’re lacking, how to close the gap.

Greater Insights

Using independent experts to benchmark marketing metrics.

Greater ROI

Clear action areas identified to drive more ROI from marketing.

R3’s approach to Marketing Effectiveness Audits

We follow a consistent five step process to audit your current approach.

  • Immerse: Discovery, Stakeholder Interviews, Stakeholder Reviews
  • Define: Role of Marketing, Priority Questions, Force-Field Analysis
  • Benchmark: Best-practice Assessment
  • Align: Audit metric set and develop metrics as required
  • Action: Roadmap for evolving measurement capabilities
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Recommended Case Studies

Pfizer
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