WHAT WE DO
Return on Agency
Leverage our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of your agency partnerships.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Landscape Assessments, Benchmarking, and Effectiveness Audits.
INSIGHTS
International Women’s Day 2025: Accelerate Action
As we reflect on this year's International Women's Day theme, "Accelerate Action", we are inspired by our colleagues who ...
2025 Global Agency Family Tree
R3’s annual Global Agency Family Tree offers a snapshot of the global agency ecosystem. It features major holding companies, ...
Ensure The Success of Gen AI Integration With Contract Reviews
The increased adoption of Gen AI in the marketing supply chain is revolutionizing how agencies and brands interact, create ...
Driving Transparency in Influencer Agency Partnerships
Cracking the Influencer Marketing Code In today’s dynamic marketing landscape, brands are increasingly turning to influencers to enhance reach ...
2025 Pharma Agency Family Tree
R3’s annual Pharma Agency Family Tree offers a snapshot of the agency ecosystem in the pharmaceuticals industry. It features ...
Exploring the Future of Marketing in Bangkok
August 29, Bangkok – At R3's inaugural marketing and procurement roundtable in Thailand, leaders from AB Food & Beverages, ...
IN THE NEWS
What’s Next for R3 After Its Acquisition By MediaSense?
Marketing Interactive - In November 2024, independent global media advisor MediaSense acquired R3, the creative and media advisory born ...
The Holding Company Model Has Been Broken for A Long Time
Campaign Asia - MediaSense CEO Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
R3 Takes Majority Investment from Apiary Capital, Now A MediaSense Company
12 November 2024 – Independent global media advisor MediaSense, has acquired R3, the creative and media advisory specialists, significantly expanding ...