R3 - Independent Global Marketing Consultants

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We are a global independent marketing consultancy that drives transformation for marketers and their agencies.

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Find, pay and keep the best agency partners. Achieve more effective and efficient working relationships and keep them intact year after year.

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We work with twelve of the world’s top 20 marketers including Unilever, Samsung, Coca-Cola, Mastercard, Colgate, Procter & Gamble, BMW and Intel.

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Optimize your media strategy. Take an in-depth look at the current practices and processes of your media agency, marketing team and media owners.

Media Efficiency

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How does your digital strategy stack up? Our Digital Ecosystem Tracking benchmarks your digital performance against competitors and maximizes ROI.

HomeR3 Marketing2024-11-13T00:36:34+08:00

WHAT WE DO

Return on Agency

Leverage our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of your agency partnerships.

Return on Media

Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.

Return on Investment

Measure your performance against the competition and industry standards with Landscape Assessments, Benchmarking, and Effectiveness Audits.

Graham Brown_Shufen Goh_Greg Paull

R3 Takes Investment from Apiary Capital, Now A MediaSense Company

12 November 2024 – Independent global media advisor MediaSense, has acquired R3, the creative and media advisory specialists, significantly expanding its global footprint in North America and Asia. This is MediaSense’s second growth deal in six months, following its acquisition of PwC’s Marketing & Media advisory team, announced in May 2024, and expands its service to clients beyond media operations into marketing operations, including content and creative.

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IN THE NEWS

Amanda Tan2024-11-19T12:00:02+08:00

Ensure The Success of Gen AI Integration With Contract Reviews

The increased adoption of Gen AI in the marketing supply chain is revolutionizing how agencies and brands interact, create ...

Amanda Tan2024-11-18T17:43:59+08:00

Driving Transparency in Influencer Agency Partnerships

Cracking the Influencer Marketing Code In today’s dynamic marketing landscape, brands are increasingly turning to influencers to enhance reach ...

R3 Marketing2024-10-01T17:01:02+08:00

2025 Pharma Agency Family Tree

R3’s annual Pharma Agency Family Tree offers a snapshot of the agency ecosystem in the pharmaceuticals industry. It features ...

Amanda Tan2024-09-03T19:58:18+08:00

Exploring the Future of Marketing in Bangkok

August 29, Bangkok – At R3's inaugural marketing and procurement roundtable in Thailand, leaders from AB Food & Beverages, ...

Amanda Tan2024-09-03T20:00:14+08:00

Keeping Up with the KOLs in APAC

July 4, Singapore – At R3’s roundtable in Singapore, marketing leaders from Changi Airport Group, Citibank, The Coca-Cola Company, ...

R3 Marketing2024-07-02T23:07:35+08:00

2024 APAC Agency Family Tree

R3’s APAC Agency Family Tree is a snapshot of the region's marketing agency ecosystem. It includes leading holding companies, ...

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