WHAT WE DO
Return on Agency
Leverage our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of your agency partnerships.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Landscape Assessments, Benchmarking, and Effectiveness Audits.
INSIGHTS
2025 Pharma Agency Family Tree
R3’s annual Pharma Agency Family Tree offers a snapshot of the agency ecosystem in the pharmaceuticals industry. It features ...
Exploring the Future of Marketing in Bangkok
August 29, Bangkok – At R3's inaugural marketing and procurement roundtable in Thailand, leaders from AB Food & Beverages, ...
Keeping Up with the KOLs in APAC
July 4, Singapore – At R3’s roundtable in Singapore, marketing leaders from Changi Airport Group, Citibank, The Coca-Cola Company, ...
2024 APAC Agency Family Tree
R3’s APAC Agency Family Tree is a snapshot of the region's marketing agency ecosystem. It includes leading holding companies, ...
Maximizing Value and Efficiency in Agency Partnerships in Jakarta
April 26, Jakarta – The first R3 roundtable of 2024 in Jakarta brought together marketing and procurement leaders from FKS ...
R3 & ISBA Launch Marketing Procurement Partnership With Agency Landscape & Performance Trends
March 2024 – Independent global marketing consultancy, R3, is delighted to be named a Marketing Procurement partner of the ...
NEW BUSINESS LEAGUE
IN THE NEWS
R3 Appoints Jane Lacher to Lead Media Consulting
R3 has appointed Jane Lacher to lead its Media Consulting practice, based in their New York office.
No longer ‘Just Doing It’: Can Nike recapture its magic?
Nike sneakers are known for their uniqueness, which has ...
Hyundai Motor America Drops CMO Role as It Splits Its Marketing Group
Over the years, marketers have tried to strike a ...
How To Mitigate The Revolving Door Of CMOs
What can help? Often overlooked during a CMO transition ...