Melvin joined R3 in 2017 in the role of VP Growth for Asia Pacific. He has more than 13 years of marketing and communications experience, both in-house and on the agency side, where he consulted for brands like Electrolux, United Airlines, Michelin Tyres. He was formerly the Regional Director at A.S. Louken, where he helped establish the agency’s offices in Indonesia and Philippines, and led branding and communication projects for clients from a wide range of industries such as retail, FMCG, engineering, logistics, and construction.