Client Challenge
In line with global trends towards alternative fuel, ExxonMobil is driving an internal digital transformation effort to modernize its marketing and consumer relationship management to drive increased marketing cost and performance efficiencies.
Results
R3 provided a complete understanding to senior stakeholders of the current capability gaps in MarTech infrastructure, and delivered a strategic roadmap to bridge these gaps, keeping in mind ExxonMobil’s internal business realities and constraints.
R3 PROCESS
Assessment – In-depth MarTech platform mapping to understand and map current infrastructure.
Mapping – Deep dive into R&Rs and RACI to map internal silos and quantify the loss of marketing efficiency as a result of current structure.
Analysis – Identify gaps and under leveraging of strategic partnerships and quantify the business case for improved Marketing efficiency through partnerships.
