"I had a very good working experience with R3. You have provided a lot of industry expertise for us to measure our agency correctly, establish a new fee system, which only existed 5 or 6 years ago. So it is a totally new system for us to manage the productivity and efficiency. I certainly myself got a lot of help from R3 in terms of selecting the right agency to work with. Now it has just become a very promising agency of digital age and I guess we are very lucky to have the opportunities to work with R3 to get that professional support. Thank you! "
Background:
JNJ needs independent advice on a yearly basis to ensure their agency fees and processes are Best in Class.
Approach:
Since 2004 , we’ve worked annually with Johnson & Johnson across 14 markets to help negotiate agency fees and review agency competency.
Result:
JNJ continues to maintain strong, open relationships with some of the world’s top agencies.
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