Client Objectives
Shell wanted a new agency model with agencies that were the best fit for its business and objectives. The company wanted a model that would consolidate its market-leading position and recommendations for new ways of working with their future agency partners.

Results
R3 delivered a future-fit Agency Roster of best-in-class agencies that matched Shell’s needs.

R3 PROCESS

Assessment – R3 conducted aualitative and quantitatve needs assessments with Shell stakeholders across multiple markets.

Methodology – Proposal of multiple bespoke solutions, scorecard/KPI creation and development.

Evaluation – RFI evaluation of agencies’ suitability; media pricing analysis; fee benchmarking and analysis. Ongoing meetings with extensive assessment of agency talents on a global and developing basis.

Presentation – Pitch challenge by shortlisted agencies to showcase their strategic capabilities.

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