Shell wanted a new agency model with agencies that were the best fit for its business and objectives. The company wanted a model that would consolidate its market-leading position and recommendations for new ways of working with their future agency partners.
R3 delivered a future-fit Agency Roster of best-in-class agencies that matched Shell’s needs.
Assessment – R3 conducted aualitative and quantitatve needs assessments with Shell stakeholders across multiple markets.
Methodology – Proposal of multiple bespoke solutions, scorecard/KPI creation and development.
Evaluation – RFI evaluation of agencies’ suitability; media pricing analysis; fee benchmarking and analysis. Ongoing meetings with extensive assessment of agency talents on a global and developing basis.
Presentation – Pitch challenge by shortlisted agencies to showcase their strategic capabilities.