The 70th Cannes Lions International Festival of Creativity reflects an era where the marketing industry is trying its best to balance self-interest, social responsibility, and commercial ambition. With this report, we aim not to provide a play-by-play recap of what happened on the Croisette or at the Palais. Instead, we wanted to condense important approaches and concepts that define marketing today.
This R3 report, fresh off the 70th Cannes Lions International Festival of Creativity, explores:
Broad Trends at the 70th Cannes Lions
Next gen, new complexities
Is new always better?
Short-termism vs. long term outlook
The CMO Cheat Sheet
Finding that sweet spot between external pressures and internal business objectives
Best Practice for Today’s Marketer
Best practices and case studies from top global advertisers