THE SOURCE 2020

The Source” is a practical resource for clients and agencies seeking to learn about the latest relationship trends as well as the top agencies in China.

This 500+-page agency guidebook contains profiles of more than 150 top multi-national and local agencies in China. It is delivered to 400 decision-makers of leading brands, and is considered the most up-to-date platform for agencies to promote themselves.

Features

  • Topline findings from R3’s 2020 China Agency Scope Study
  • Over 150 of the top Creative, Media, Digital, PR and Marketing Services agencies in China
  • Access to a comprehensive online directory

How to Access The Source

  • Purchase a copy of The Source “Golden Book”
  • Participate in R3’s China Agency Scope Survey and receive a complimentary copy of The Source “Golden Book”
  • Profile your agency in The Source and receive a complimentary copy of The Source “Golden Book”

To subscribe to The Source or purchase a copy, please use the form provided.

68% of China Marketers Seek Specialized Agencies to Meet the Complex Demands of Digital Media

Mar, 2020

March 2020, Shanghai – According to the eighth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s marketers remain generally satisfied with their agencies and

68% of China Marketers Seek Specialized Agencies to Meet the Complex Demands of Digital Media2020-03-27T20:05:00+08:00

How China’s Agencies Are Coming Back After the Pandemic and Returning to Work

Mar, 2020

Agency holding companies including WPP, Publicis, IPG and Omnicom are either mandating or at least strongly encouraging employees to work remotely in impacted areas. Omnicom

How China’s Agencies Are Coming Back After the Pandemic and Returning to Work2020-03-24T10:53:27+08:00

R3 Celebrity Index: Will Actress Yang Zi’s Onscreen Popularity Translate to Commercial Success?

Dec, 2019

Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here.

R3 Celebrity Index: Will Actress Yang Zi’s Onscreen Popularity Translate to Commercial Success?2019-12-21T07:48:49+08:00

R3 Celebrity Index: What This Gen-Z Celebrity’s Smoking ‘Scandal’ Says About Public Persona in China

Jun, 2019

Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here.

R3 Celebrity Index: What This Gen-Z Celebrity’s Smoking ‘Scandal’ Says About Public Persona in China2019-12-03T18:49:13+08:00

R3 Celebrity Index: Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out

Apr, 2019

Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here.

R3 Celebrity Index: Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out2019-12-03T18:50:45+08:00
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