THE SOURCE 2022

The Source” is a practical resource for clients and agencies seeking to learn about the latest relationship trends as well as the top agencies in China.

This 500+-page agency guidebook contains profiles of more than 150 top multi-national and local agencies in China. It is delivered to 400 decision-makers of leading brands, and is considered the most up-to-date platform for agencies to promote themselves.

Features

  • Topline findings from R3’s 2020 China Agency Scope Study
  • Over 150 of the top Creative, Media, Digital, PR and Marketing Services agencies in China
  • Access to a comprehensive online directory

How to Access The Source

  • Purchase a copy of The Source “Golden Book”
  • Participate in R3’s China Agency Scope Survey and receive a complimentary copy of The Source “Golden Book”
  • Profile your agency in The Source and receive a complimentary copy of The Source “Golden Book”

To subscribe to The Source or purchase a copy, please use the form provided.

R3 China Celebrity Index, July 2020

Aug, 2020

With summer break coming to an end, will the buzz generated during this period start to fade? Summer break is usually a peak time for ...

R3 China Celebrity Index, July 20202020-09-03T17:24:41+08:00

6 Growing Trends In Influencer Marketing

Feb, 2019

Sophisticated methods of program sponsorships and celebrity endorsements Leveraging engagement and activity through online platform brand building The continuous building of "Wang Hong" DNA Cross-brand ...

6 Growing Trends In Influencer Marketing2019-08-28T19:44:15+08:00

A New Type of E-Commerce Arises in China

May, 2018

In China, e-commerce is shifting into a new phase that be described as "entertain-merce." As e-commerce platforms get a better hold of consumer data, they have been ...

A New Type of E-Commerce Arises in China2019-07-13T18:26:22+08:00

Brands Focusing on Storytelling in China

Mar, 2018

Brands in China are increasingly focusing on storytelling as a key approach to building emotional connections with their consumers, according to R3's most recent EnSpire ...

Brands Focusing on Storytelling in China2019-07-13T18:26:23+08:00
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