China PR Agency Scope 2017 is the fourth wave in an ongoing study to gain a deeper understanding of the motivations and processes for Public Relations in China. The data are compiled through a series of interviews with marketers who are the decision makers of some of the largest companies in China. This study is a tool for taking action, providing an analysis of trends in the ever-changing world of PR agency-client relationships, as well as a deeper understanding of agency perception amongst both current and prospective clients.
We want to thank the participants for committing their time to making this the most ambitious and comprehensive PR study in the world. We believe that reports such as these help to bolster the transparency and professionalism of marketing and public relations in China, and we aim to continue to be global experts in improving marketing efficiency and effectiveness through continual studies like this one.