Creative AORs were named across US and Global accounts, with Fold7 (Carlsberg), Joan (Virgin Hotels) and BBH (Jollibee) winners. Bank of America brings its relationship with IPG to an end and consolidates its creative account with Publicis Groupe under the dedicated unit GroupeConnect. Luxury brand Longchamp selects FF and Asahi names Mcgarrybowen as creative leads globally.

US$250m
Creative United States |
Consultant
None
Incumbent
Hill Holliday
Participating Agencies
Undisclosed
Hill Holliday
WINNER
US$200m
Media China |
Consultant
Incumbent
GTB
3R
Participating Agencies
Undisclosed
In Review
US$150m
Media Global |
Consultant
None
Incumbent
Zenith
Participating Agencies
Undisclosed
MediaCom
WINNER
US$100m
Creative Media Global |
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review
US$80m
Creative Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
FF
WINNER
US$80m
Creative Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Wunderman Thompson
The Monkeys
Mcgarrybowen
WINNER
US$65m
Creative Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Grey
Fold7
WINNER
US$65m
Creative United States |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Joan
WINNER
US$50m
Creative Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
BBH
WINNER
US$50m
Digital EMEA |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
R/GA
WINNER
US$50m
CRM China |
Consultant
Incumbent
Linksus
Participating Agencies
Undisclosed
In Review
US$40m
Media Ireland | United Kingdom |
Consultant
None
Incumbent
Carat
Participating Agencies
Starcom
Mindshare
Goodstuff
Carat
WINNER
US$20m
ATL Digital India |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Wunderman Thompson
WINNER