This month in agency reviews, Mars kicked off a global media review, looking to consolidate with one agency. Shell is also revisiting their global creative and media agency models in an R3-led review. Several major US reviews are underway, with GE Appliances looking for a new creative agency, Burlington reviewing their media business and Orbitz awarding their creative, digital and social business to Havas Chicago.
For a full list of this month’s review, see below.
US$1400m
Consultant
None
Incumbent
MediaCom
Starcom
OMD
Starcom
OMD
Participating Agencies
Undisclosed
In Review
US$200m
Consultant
Incumbent
J. Walter Thompson
Mediacom
Mediacom
Participating Agencies
Undisclosed
In Review
US$200m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Zenith
WINNER 
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Publicis
Omnicom
WPP (Grey - Hogarth - Wunderman and MediaCom)
WINNER
US$100m
Consultant
None
Incumbent
BBDO
Participating Agencies
Undisclosed
In Review
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Saatchi & Saatchi
WINNER
US$80m
Consultant
Incumbent
Initiative
Participating Agencies
Undisclosed
In Review
US$50m
Consultant
None
Incumbent
Red Tettemer + Partners
Participating Agencies
Undisclosed
Wolfgang
WINNER
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Havas Chicago
WINNER
US$50m
Consultant
Incumbent
CP+B
Participating Agencies
Undisclosed
In Review
US$30m
Consultant
Incumbent
Goodstuph
J. Walter Thompson
J. Walter Thompson
Participating Agencies
JWT
BLK J
BBDO
TBWA
TSLA
Ogilvy
WINNER
Goodstuph
WINNER
US$20m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
AnalogFolk
WINNER
US$20m
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
MEC Singapore
WINNER