– Local agencies outperforming multinationals now in many area, especially digital
– Less than two thirds of China markets satisfied with their agencies – below global
norms of 82%
– No more “One Stop Shop” – Creative agencies missing out on diversified services
– Apple, Coca-Cola and P&G prove to be the most respected marketers; many local
companies well admired too
– Ogilvy, Mindshare, OgilvyOne lead Perception
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