Marketing Dive – While nonfungible tokens (NFTs) — unreplicable digital assets certified by blockchain technology — remain a controversial topic, agencies are nevertheless starting to look at the space as a specialized service area. Last week, Vaynermedia announced the creation of an in-house team dedicated to NFTs called VaynerNFT, with AB InBev as its first client, as reported in Ad Age. VMLY&R, Huge and Digitas are also excited about the latest crypto craze, per the report.
…”I’m sure this is the first, it won’t be the last,” Paull said of VaynerNFT.
“[Vaynerchuk’s] got a really unique place to get his message out, so I think that’s going to be a great asset to him going forward,” he added. “For other agencies, they’re going to think about: How do I amplify this? It’s not going to be as easy as it seems.”