Articles
21 December, 2015
SINGAPORE - There’s a lot of talk about getting attribution right in today’s multi-device landscape, but that’s just putting the cart before the horse for ...
Articles
7 December, 2015
What Reorganization Means For Its Media Agencies, Creative Shops, Clients Maurice Levy Credit: Julio Piatti When the proposed merger between Omnicom andPublicis unraveled, Publicis went out ...
Articles
26 November, 2015
They're Hiring, and a Few Even Manage Warehousing For Clients A Shanghai warehouse of Chinese e-commerce company JD.com Credit: Tomohiro Ohsumi/Bloomberg This week, Saatchi & Saatchi China ...
Articles
17 November, 2015
PepsiCo is cutting its global marketing procurement team which, according to several media outlets, has also resulted on several job losses. With a leaner structure ...
Articles
11 November, 2015
It is once again that time of the year where you sit down and plan for the next year. As you do so, it is ...
Articles
5 November, 2015
E-Commerce is not a new concept for brand marketers and retailers. Last year, according to a recent MasterCard whitepaper, Asia Pacific was the largest e-Commerce region ...
Articles
27 October, 2015
This infographic covers the findings from our most recent white paper, "China's Programmatic Landscape". R3 and RTBAsia worked together to provide a comprehensive overview of the current ...
Articles
14 October, 2015
Although ad fraud plagues programmatic everywhere, it's particularly pernicious in China, according to the second in our two-part guide to programmatic in China, based on a ...
Articles
13 October, 2015
While China's programmatic ecosystem lags behind other developed markets, it is rapidly evolving and has, in some cases, created solutions unique to the marketplace, according ...
Articles
8 October, 2015
R3's Greg Paull explores the reasons behind the unprecedented number of media reviews in progress—and tallies the results thus far. Greg Paull, Principal and Co-founder ...
Articles
18 September, 2015
Everyone Thought Automation Would Save Money, but Does It Really? There are many players to take pieces of the pie during marketers' programmatic campaigns. Credit: ...
Articles
10 September, 2015
In a conversation I recently had with a CEO of a media agency, we were discussing the difficulties of finding good local talent. Forget top ...
Articles
12 August, 2015
China's 2 per cent devaluation of the yuan will have significant impacts. Greg Paull of R3 looks at the potential winners and losers. Greg Paull is ...
Articles
29 July, 2015
Marketing and public relations/communications specialists came out as one of the top five positions that are the hardest to fill in Singapore. According to a ...
Articles
21 July, 2015
The slowdown in economic growth and rise in austerity measures across China are changing client-agency relationships. Stretched: A talent drought coupled with pressure to meet ...
Articles
21 July, 2015
Last week, the Auditor-General’s Report highlighted four areas of concern for public sector entities namely: the administration of grants; tendering and management of revenue contracts; ...
Articles
13 July, 2015
Procter & Gamble Co. just agreed to sell a hefty chunk of its beauty brands to Coty Inc. This latest move in a series of divestitures helps ...
Articles
6 July, 2015
From where we sit, the roles of CMOs and CFOs are overlapping now more than ever before. Twitter recently announced moving the marketing department under control ...
Articles
6 July, 2015
R3 brought together nine senior finance leaders in Shanghai for our inaugural CFO Roundtable to discuss finance’s growing role in marketing, the rise of digital ...
Articles
2 July, 2015
The short answer is, “partly”. It’s all too easy to look for a single, rather exciting, cause behind the 21 (according to R3) global and ...
