Digiday – A few months ago, agency staffers were feeling burnout as they were consistently being tapped to pitch new business despite having fewer resources to do so due to the Great Resignation. While that’s still the case for some agency creatives and pitch consultants who say they’re still quite busy, others say there’s been a slow down when it comes to new business.
For the pitches that are going on, talent retention is becoming more important for those agencies as pitch consultants and agency creatives say clients are keeping track. “We’re starting to see clients putting [staff] turnover as a key KPI for agencies,” said Greg Paull, principal at independent search consultancy R3, adding that it has become a more common metric in pitches recently. “Clients want to reward agencies that can maintain staffing and penalize the ones that can’t.”
