R3, the independent global marketing consultancy, has appointed Jane Lacher to lead its Media Consulting practice, based in their New York office. Jane has a diverse background, spanning work with clients from startups to Fortune 500 companies, and brings a proven track record of success in executive roles at Publicis Groupe, The Interpublic Group, and WPP.

“Jane’s experience in business transformation and strategic foresight makes her an asset to R3 as we strengthen our position as a leader in media consulting,” said Greg Paull, Co-founder and Principal at R3. “Her expertise and leadership will be critical in helping clients navigate the challenges of modern media marketing while working towards their business goals.”

In her new role as Senior Consultant and Head of Media, Jane will drive thought leadership and build on R3’s reputation for excellence in marketing consultancy. With a strong team, she will oversee the development and implementation of media strategies that help marketers and agencies build stronger and more effective working relationships. With more than 25 years of experience in the marketing industry, she is known for her strategic risk-taking, ability to reduce complexity, and results-driven approach.

“This is an opportunity to work with a team that’s passionate about finding the right solutions for the challenges of today’s modern marketers,” says Jane. “I’m looking forward to delivering exceptional results for our clients and contributing to R3’s growth on a global scale.”

In addition to her professional achievements, Jane is a well-regarded speaker. She plays an active role in mentoring professionals across the industry, speaking on topics like career growth and networking.