The influence of COVID-19 on the global marketing ecosystem has accelerated change in agency models, budget-to-investment ratios, and overall marketing strategy. R3 and SCOPEN’s latest agencyScope China survey aims to uncover the changes that have taken place in China’s post-pandemic agency landscape through collected data and interviews with people across the industry.
This is the 9th edition of the R3 and SCOPEN agencyScope China survey, and participation is now open to the industry at large.
“A key difference in our latest survey will be the study of the interplay between brand and performance, and examination of new and traditional agencies. Trends in operational structure and partnership models, and the management and hiring of internal teams will also be studied and measured,” says Sabrina Lee, Managing Director, R3 China.
“Considering the uniqueness of the Chinese market, we believe that China-specific research provides insights into local marketing trends for domestic companies and agencies. It is also an opportunity for international teams to gain a better understanding of China’s rapidly evolving marketing landscape.”
First initiated in 2006, the R3 and SCOPEN agencyScope China study has interviewed thousands of marketers and agency leaders to get a better understanding of the relationship between marketers and agencies. To capture the views of agencies through multiple lenses, the 2020 edition of this study covered the opinions of more than 300 senior marketers and 651 agency partnerships, and was part of a wider study covering 12 markets across the world.
How to Participate
All individual participants will receive a digital copy of the agencyScope China 2022 insight report. Participating companies will also receive a printed copy of the report with additional information on the top 150 agencies in China.
To join the agencyScope China 2022 study or request a previous insight report, please email: Teriea Lu – [email protected]