Singtel has retained its incumbent OMD as its media agency for the Singapore market following a pitch that was called last year. The pitch was called as part of its usual media review, and R3 was handling the process. Singtel, OMD and R3 did not comment at the time of writing.
OMD has been working with Singtel since 2018, following a pitch also handled by R3. MARKETING-INTERACTIVE also understands that the usual length of appointment is two years with the option for an additional year.
The media review last year came shortly after the local telco announced that it will be making changes to its top brass with Yuen Kuan Moon, CEO of its Singapore consumer business and chief digital officer, to succeed Chua Sock Koong as group CEO from 2021. Yuen, a well-regarded figure in the digital industry, led the Singapore consumer business to deliver an integrated suite of mobile, broadband and TV services, and is also responsible for driving the telco’s digital transformation.