Nearly a third of marketing budgets are allocated to marketing technology (MarTech). However, when MarTech is incompatible with existing systems and processes or fails to perform due to lack of proper use and management, these investments quickly become problems rather than solutions.
R3’s MarTech consulting capability helps marketers better understand what happens at the critical intersection of marketing and technology. Our MarTech training workshops provide insight into topics like how to build a single-view of the consumer to how to manage your MarTech stack and the impact it has on your overall marketing strategy.
The benefits of optimizing your MarTech stack