R3 Services

Return on Media

R3 offers professional analysis of the media process, planning and buying with proprietary benchmarks and tools to set and measure performance. We conduct financial audits to validate and benchmark transparency.

MEDIA EFFECTIVENESS AUDIT

R3’s Media Effectiveness Audit involves a thorough and disciplined review of a company’s approach to marketing insights, metrics and output – with the goal of improving them.
Learn more about Media Effectiveness

MEDIA EFFICIENCY AUDIT

R3’s Media Efficiency Audit involves a thorough review of spot compliance and actual GRPs using proprietary software tool that works with independent media research. With more than 1 million spots from the previous year in our data pool, R3 has one of the largest independent pool of any auditor. Learn more about Media Efficiency

MEDIA FINANCIAL AUDIT

R3’s Media Financial Audit service takes a detailed look at key projects and the invoices that relate to them – with the goal of attaining better relationships based on transparency in financial processes between marketers and their agencies. Our objective is to give clear direction for improvement areas and ensure best practice among agencies in the handling of client money. Learn more about Media Financial Audit

MEDIA SAVINGS TRACKING

R3’s Media Savings Tracking service helps media and marketing procurement teams determine if their media agencies are delivering cost savings across markets. This ensures that performance and accountability are elevated and that measurable media KPIs are set for key campaigns.

Recommended Case Studies

Anheuser-Busch InBev
Helping AB InBev Improve Their Global Media Strategy
Suntory
Helping Suntory Redefine the Role of Their Media Partner
Bacardi
Supporting Bacardi on Building Engagement
Ooredoo
Helping Ooredoo Achieve a Higher Level of Marketing Sophistication
Diageo
Driving Digital Innovation for Diageo
Singapore EDB
Helping the Singapore EDB Find Global Agency Partners
BMW
Helping BMW Identify the Best Partners
Global Automaker
Helping a Global Automaker Align Their Agencies