insights
NBL Global, March 2023
17 May, 2023
R3's New Business League reports global agency account wins and losses across creative and media for the month of March 2023.
Tag: Agency Review
insights
NBL Global, January 2023
8 March, 2023
R3's New Business League reports global agency account wins and losses across creative and media for the month of January 2023.
insights
To Defend or Not to Defend—That Is the Question for Incumbent Agencies
10 May, 2022
Adweek - Data confirms that jarring reality. Just 15% of agency incumbents retained business amid reviews in 2021, according to marketing consultancy R3. And the ...
news
MSQ Wins Global Marketing Account for CFA Institute
18 March, 2022
CFA Institute has appointed MSQ to handle its global marketing account. This appointment was made following a competitive pitch in Q3 2021, overseen by R3.
insights
Finding An Agency
17 February, 2022
Marketers such as Unilever, GE, and Ford are recognized for maintaining relationships of over seventy years with their agencies. And while almost all marketers ...
insights
Taking a Left-Brain View to Pitch Principles
27 January, 2022
By Shufen Goh, Co-founder & Principal, R3 - There are no winners in a poorly managed pitch. Whenever I hear stories of one from ...
insights
China PR Agency Scope 2019
20 January, 2019
2019 China PR Scope is the fifth wave in an ongoing study with the goal of garnering a deeper understanding of the motivations and ...
