insights
Auto Giants in Review
26 March, 2017
This month, British based Jaguar Land Rover called a global media review, at a similar moment for a report in the London Times, linking their ...
Tag: Media
insights
P&G, Merck Pull Trigger on Media
26 February, 2017
In this month’s Pitch Report, P&G followed on from Marc Pritchard’s comments at the IAB event last month by kicking off a media review in the UK and Northern Europe. Elsewhere, Hyundai reviewed ...
news
Publicis’ Starcom Wins Lowe’s First Media Agency Review in 10 Years
24 February, 2017
Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review. “Lowe’s continues to ...
insights
Auto Leaders Review
26 January, 2017
Our first Pitch Report of 2017 sees big changes for several auto leaders. Fiat Chrysler split with their six-year partner, Wieden+Kennedy, a relationship that ...
insights
Auto Leaders Make Change
27 December, 2016
This month in our Pitch Report, three auto leaders are relooking at their media agency partners. Toyota Europe made the surprise announcement of moving their ...
insights
China’s Mobile Leaders Decide
27 November, 2016
This month, Chinese mobile giant Huawei wrapped up their European review with the appointment of Doner London to handle the creative, digital, BTL and social efforts ...
insights
Beauty, Sports Players Decide
27 October, 2016
This month, beauty leader Coty, now with an expanded portfolio of brands from P&G, split their global business between incumbent Zenith and Mediacom. Elsewhere, in the R3 managed New ...
news
Lowe’s Launches Media Agency Review After More Than 10 Years With OMD
28 September, 2016
Chain spent over $300 million on media last year Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since ...
insights
Tech Giants, McDonald’s Decide
27 September, 2016
It was mostly good news for Omnicom Group agencies this month, as both AT&T and McDonald’s, two of the US’s top ten marketers, confirmed additional business with the holding ...
insights
Sports Companies In Review
27 August, 2016
This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected ...
insights
Telecom, Tech Leaders in Review
27 July, 2016
This month saw one of the US’s largest advertisers,AT&T, review their Creative and Media in a major initiative, feeling ongoing pressure from Verizon,T-Mobile and ...
insights
More Media Accounts in Review
28 June, 2016
One year on from the so-called “Mediapalooza”, there’s still almost half of the marketers in this month’s report on the lookout for new Media ...
insights
McDonald’s, Digital in Review
28 May, 2016
It is an active month for Digital Reviews with Asics, Clorox, JM Smucker and BMW’s MINI all seeking new partners to optimize their online activities. The big review of the month ...
insights
Auto Leaders Seek New Agencies
28 April, 2016
In this month’s Pitch Report, Jeep, Alfa Romeo, Infiniti and Nissan are all seeking new agency partners in different parts of the world, as the automotive sector continues to prove ...
news
Pfizer Korea Awards Media Business to Omnicom Media Group
22 April, 2016
SOUTH KOREA – Pfizer Korea has awarded Omnicom Media Group its media duties for the market, following a media review. According to industry sources, it ...
insights
P&G Realigns Key Brands
28 March, 2016
As part of P&G’s global mission to reduce brands and agencies, Publicis Worldwide has consolidated a number of new business as part of a global review. P&G’s CFO announced last year that ...
insights
Will 2016 Be the Year of “Roster-Palooza”?
28 February, 2016
With the mediapalooza of 2015 behind us, perhaps 2016 will be the year of the expanding creative roster – with more and more creative agencies competing ...
news
Ooredoo Myanmar Settles Creative, Digital, Media and PR Agencies
1 February, 2016
Following the four-month pitch, managed by marketing consultancy R3, Ooredoo selected TBWA Thailand as its creative agency, independent Southeast Asian agency Phibious to manage digital and handed its media and PR work ...
insights
Apple Seeks Out New Digital Solutions
28 January, 2016
This month, Apple added two new agencies to their digital roster, bringing on Omnicom’s Critical Mass and Brooklyn based Work & Co globally. Work & Co was recently featured in ...
news
Ooredoo Launches Creative and Media Agency Reviews
2 September, 2015
Myanmar’s second-largest telco, Ooredoo, has launched a creative and media agency review. Marketing consultancy R3, which has been engaged to manage both pitches.
