insights
RIP AOR?
13 August, 2023
Creative and media pitches rose 11% globally in 2022, but they brought in 35% less revenue compared to the prior year, according to a report ...
Tag: PR
insights
2023 China PR Agency Scope
16 March, 2023
Public relations teams in China are experiencing greater synergies with internal marketing departments as a result of increased public opinion and social discourse on ...
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Media Agencies Selected By TikTok, Lazada Group and Danone
28 August, 2020
Media agencies of record are named by TikTok, Lazada Group, and Danone for Global and South East Asia accounts. TikTok awarded its global media ...
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Technology and Automotive Brands Look for Digital & Media Partners
14 July, 2020
Brands continue to put digital and media accounts into pitch as marketers seek partners who are data-led and innovation-inspired. Isobar's DEG was tapped by ...
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Duracell & Energizer Award Global Media Accounts
23 June, 2020
A number of notable Media accounts were announced recently, reflecting a greater focus on data and technology, and the capability to deliver strategic leadership ...
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Coca-Cola Adds Droga5 to Its Agency Roster
22 January, 2020
Closing out new business for 2019, Coca-Cola and Kimberly-Clark named agencies for Western Europe and the UK. Droga5 London joins Coca-Cola's agency roster on ...
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Facebook, Electronic Arts & Ketel One Select Agencies
31 May, 2019
Welcome to the latest Pitch Report. Facebook selects agencies for WhatsApp, Instagram and Messenger, while Electronic Arts selects m/SIX for its Global Media AOR. ...
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MillerCoors, Barclays Retain Partners
31 March, 2019
Welcome to the latest Pitch Report. After a review process that lasted almost a year, MillerCoors retained Jack Morton Worldwide as its agency for sports and ...
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Travel Brands Seeking New Agency Partners
24 November, 2018
travel industry. Several airlines are seeking new partners - AirAsia recently named BPN as their global media AOR, while Emirates named Publicis as their creative agency for South ...
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Global Media Reviews On the Rise
25 October, 2018
Several brands are undergoing global media reviews as we enter Q3, with the biggest review of the month is Ford’s 3.5 billion dollar creative and media ...
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Wave of Global Reviews Continues
25 August, 2018
The wave of global reviews that we saw in the first half of the year has continued on, as several big brands are reviewing ...
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Sports Giants Review Media Rosters
25 July, 2018
Several sports brands area reviewing their media agency models, including adidas, who recently ended their 20-year long relationship with Carat and awarded their global media ...
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Telecom Firms Review
26 June, 2017
This month, US carrier Sprint moved their media account out of Publicis Groupe’s Mediavest Spark over to independent media agency Horizon Media. At the same time, ...
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Digital Leading More Reviews
26 April, 2017
This month saw an increase in Digital reviews with Guinness appointing R/GA globally out of London, Miele reviewing Digital for the US and FAW-Audi-VW ...
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Sports Companies In Review
27 August, 2016
This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected ...
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Telecom, Tech Leaders in Review
27 July, 2016
This month saw one of the US’s largest advertisers,AT&T, review their Creative and Media in a major initiative, feeling ongoing pressure from Verizon,T-Mobile and ...
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More Media Accounts in Review
28 June, 2016
One year on from the so-called “Mediapalooza”, there’s still almost half of the marketers in this month’s report on the lookout for new Media ...
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McDonald’s, Digital in Review
28 May, 2016
It is an active month for Digital Reviews with Asics, Clorox, JM Smucker and BMW’s MINI all seeking new partners to optimize their online activities. The big review of the month ...
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Auto Leaders Seek New Agencies
28 April, 2016
In this month’s Pitch Report, Jeep, Alfa Romeo, Infiniti and Nissan are all seeking new agency partners in different parts of the world, as the automotive sector continues to prove ...
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P&G Realigns Key Brands
28 March, 2016
As part of P&G’s global mission to reduce brands and agencies, Publicis Worldwide has consolidated a number of new business as part of a global review. P&G’s CFO announced last year that ...