2024 has been a year of transformation, with Q4 in particular seeing many organizations refine their operations, restructure their portfolios, and adapt to a fragmented consumer landscape.
As brands prepare for 2025, we offer insights into key operational areas within marketing, along with strategies to effectively align, enhance, and manage these areas for success.
In this issue of R3VIEW, we cover topics that are shaping the future of marketing, including:
• Omnicom’s Acquisition of IPG
• Trends and Opportunities in the Influencer Agency Space
• A Preview of Marketing Procurement Trends 2025
• Developments in Gen AI in the Past Year
Additionally, this issue marks R3’s first R3VIEW as a MediaSense company, where we highlight our expanded capabilities and footprint.
