2022 Global Agency Family Tree
Feb, 2022
R3's Global Agency Family Tree is a snapshot of the world's marketing agency ecosystem. It includes leading holding companies, consultancies and independent agencies. To ...
Feb, 2022
R3's Global Agency Family Tree is a snapshot of the world's marketing agency ecosystem. It includes leading holding companies, consultancies and independent agencies. To ...
Feb, 2022
R3’s China Agency Family Tree is a snapshot of China's marketing agency ecosystem. It includes leading holding companies, consultancies and independent agencies. To receive ...
Feb, 2022
R3’s APAC Agency Family Tree is a snapshot of Asia Pacific's marketing agency ecosystem. It includes leading holding companies, consultancies and independent agencies. To ...
Feb, 2021
R3’s annual Asia Pacific family tree provides a broad overview of the agency ecosystem in the region. All revenue is estimated based on FY2020 ...
Jan, 2021
R3’s annual global family tree provides a broad overview of the agency ecosystem worldwide. All revenue is estimated based on FY2020 company reports, open-source ...
Apr, 2020
R3's annual China Family Tree provides a broad overview of the agency ecosystem in China. All revenue is estimated based on FY2019 company reports, ...
Mar, 2020
R3's annual Asia-Pacific Family Tree provides a broad overview of the regional agency ecosystem. All revenue is estimated based on FY2019 company reports, open ...
Feb, 2020
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2019 company reports, open ...
Oct, 2019
In a review of the applications of blockchain technology in marketing, we have categorized the most popular means of use into six different categories: Decentralized ...
Aug, 2019
R3 has been working closely with marketing associations to produce the Future Family Tree – a list of specialist partners in the crucial growth ...
May, 2019
To collate our annual agency family tree for China, information is sourced from multinational holding companies, the China Advertising Association and R3 desk research. ...
Mar, 2019
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2018 company reports, open ...
Mar, 2019
R3's annual Asia Pacific agency family tree estimates revenue based on FY2018 company reports, open source data and R3 research insights. Japanese agencies are ...
Oct, 2018
To collate our annual agency family tree for China, information is sourced from multinational holding companies, the China Advertising Association and R3 desk research. ...
Oct, 2018
R3's annual Asia Pacific agency family tree estimates revenue based on FY2017 company reports, open source data and R3 research insights. Japanese agencies are ...
Oct, 2018
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2017 company reports, open ...
Oct, 2017
To collate our annual agency family tree for China, information is sourced from multinational holding companies, the China Advertising Association and R3 desk research. ...
Oct, 2017
R3's annual Asia Pacific agency family tree estimates revenue based on FY2016 company reports, open source data and R3 research insights. Japanese agencies are ...
Oct, 2017
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2016 company reports, open ...
Oct, 2016
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2015 company reports, open ...
YouTube Live is the leading platform in North America and Europe for live shopping because of its user adoption. Based on R3 research on non-gaming content, 45% of US livestream viewers aged 18 to 34 used YouTube Live.
https://www.businessinsider.com/what-brands-creators-think-of-instagram-youtube-social-shopping-push-2022-7
“Clients like the idea of integration, but whether bringing logistics into the fold will really save brands time and money is yet to be proven,” said Greg Paull, co-founder and principal of agency search consultancy R3.
https://www.marketingdive.com/news/agencies-invest-supply-chain-inventory/626885/
“It’s crucial [for brands] to be transparent and honest with feedback. It’s just much more helpful and also makes you a better client,” said consultancy R3 co-founder Greg Paull. https://www.adweek.com/agencies/agencies-desperately-desire-better-feedback-from-brands-after-new-business-pitches/
Penelope Siraj, the principal consultant at R3, explains agencies can start by being very clear on ownership and the result of the platform's processing and intelligence that can or cannot be extracted. https://www.campaignasia.com/article/will-the-loss-of-data-interoperability-impact-media-reviews/480158
Greg Paull, Co-founder & Principal at R3, says "predicting agency growth strategies has never been more challenging as marketers continue to make knee-jerk post-COVID reactions."
https://www.businessinsider.com/advertising-companies-that-had-layoffs-in-2022-2022-7
Craig Stein, senior consultant at R3 says, “it’s incumbent on marketers and their agencies to push the networks for more advantageous pricing for Linear TV buys."
https://digiday.com/marketing/everything-is-getting-squeezed-half-a-year-in-the-economic-crisis-is-contorting-ad-spending/
#Automotive marketers might be restrained in their media spend, but they're still investing in marketing, says R3's Greg Paull.
https://digiday.com/marketing/a-downturn-in-media-spend-it-depends-automotive-advertising-is-slowing-while-cpg-accelerates/
Thrilled to announce that R3 has #acquired advertising intelligence platform, http://Adbrands.net (Adbrands)!
https://rthree.com/news/r3-acquires-advertising-intelligence-platform-adbrands/