Sentosa Names R3 as Consultant to Manage Ad Agencies
24 December, 2021
"Sentosa has been a great partner for R3, with its ambition to transform the way it approaches brand and marketing," says Shufen Goh, Co-founder & Principal, R3.
News
Kimberly-Clark Softex Strengthens Media Strategy with Mindshare
2 December, 2021
Kimberly-Clark Softex has appointed Mindshare to manage media duties in Indonesia for all KC Softex Brands following a pitch managed by R3.
R3 Ranked the #1 Marketing Consultancy in China & Southeast Asia
30 November, 2021
Global marketing consultancy, R3, has been ranked the #1 marketing consultancy in China and Southeast Asia in an independent report released by the investment ...
Standard Chartered Concludes Global Media Pitch With 5-Year Contract
12 October, 2021
Standard Chartered has handed incumbent dentsu international its global media remit for five-years in a pitch handled by R3.
SG Whole of Government 3-year Media Buying Contract Up for Grabs
4 October, 2021
Earlier this year, Singapore's Ministry of Communications and Information (MCI) appointed R3 to assist with the development, execution, and evaluation of its media buying services contract.
Adland Diversity & Inclusion Index 2021
27 August, 2021
Marketing Interactive, ManpowerGroup, and R3 have unveiled the results of the inaugural Adland Diversity & Inclusion Index, shortlisting 21 policies from 20 different firms, after intense scrutiny of the submissions.
Gucci Owner Kering Group Kicks Off Global Media Review
27 July, 2021
Kering Group has kicked off a global agency review that spans media planning and buying across all of Kering Group’s brands and markets.
R3 Builds Digital & Media Expertise in Asia Pacific with New Hires
26 July, 2021
R3 has hired senior media and advertising leader Penelope Siraj as Principal Consultant to lead the company’s Media practice across Asia Pacific.
Kraft Heinz Indonesia Wraps Up Creative Pitch
21 July, 2021
Kraft Heinz Indonesia has appointed Publicis Groupe to handle creative duties following a pitch managed by R3.
Singtel Concludes Media Pitch
7 July, 2021
Singtel has retained its incumbent OMD as its media agency for the Singapore market following a pitch that was called last year. The pitch was called as part of its usual media review, and R3 was handling the process.
Telkomsel CMO On Being More Than Just A Telco: ‘The Perfect Timing for A Rebrand’
23 June, 2021
Telkomsel has undergone a brand refresh for the first time in 26 years. According to CMO Rachel Goh, the telco has evolved with the times and is no longer just a connectivity company.
R3 & SCOPEN’s agencyScope China Survey Looks to Uncover Trends Shaping China’s Post-Pandemic Agency Landscape
18 June, 2021
R3 and SCOPEN’s latest agencyScope China survey aims to uncover the changes that have taken place in China’s post-pandemic agency landscape through collected data and interviews with people across the industry.
Hoka One One Sprints to FCB As First AOR
18 June, 2021
Cult-status running shoe brand Hoka One One has hired FCB as its first global advertising agency of record after a competitive review led by R3.
Bringing Equity to DEI Work
16 June, 2021
R3’s Seema Punwani participated in a panel session at Campaign Leading Change on how organizations can shape their Diversity, Equity, and Inclusion (DEI) strategies and drive sustainable transformation.
Future-Proofing Business & Talent
11 June, 2021
R3's Shufen Goh participated in a Campaign Leading Change panel session on how to reskill and upskill the workforce to meet the rising demands for leadership skills in technology, creativity, and digital.
Anne Ridwan Joins R3 in Indonesia as Country Director
3 June, 2021
Indonesian adland veteran Anne Ridwan has joined independent global marketing consultancy R3 as Country Director for Indonesia.
Executive Insights by Mediacorp: The Art of Marketing to Women
29 May, 2021
R3 Co-founder and Principal, Shufen Goh, participated in Singapore Mediacorp’s Executive Insights webinar on the importance of the women segment and how to create meaningful engagement by addressing the challenges women face through content.
Philips Selects Omnicom After $300m Global Agency Review
27 May, 2021
Philips has selected Omnicom following a global review of its $300m PR, creative and media duties after a review that was led by R3.
R3 & 4A’s Partner to Further Diversity, Equity & Inclusion in Marketing Through Data, Research & Benchmarks
5 May, 2021
As the DEI research partner of the 4A’s, R3 will work in tandem with the 4A’s to collect and apply data on diversity in talent, leadership, and operations.
ANA Digital & Social: Clubhouse – Social Media’s Hottest Club
9 April, 2021
R3 Co-founder and Principal, Greg Paull, led a webinar session for the Association of National Advertisers (ANA) Digital & Social Committee on Clubhouse, the ...
"#Talent from every corner of the tech and marketing industries will bring value to the construction of the #metaverse," says R3's Jason Velliquette (@OneJason) https://www.thedrum.com/insight/2022/01/21/will-there-be-enough-talent-build-the-metaverse
We're delighted to continue our relationship with Sentosa Development Corporation and be a partner in building strong agency relationships https://bit.ly/3ETkGBZ #singapore
Consultancy firms haven't replaced agencies. A lack of "global glue" might be a challenge, says R3's Greg Paull @gregpaull https://bit.ly/3lKaIeV
Advertising in the #metaverse? It’s going to be very similar to what we have today in the real world, says R3's Jason Velliquette @OneJason https://cnb.cx/3rPL8c3
Congratulations to R3 client @KCCorp Indonesia on their new media partnership with @mindshare https://bit.ly/3DDkQMq
Brands need to be ready for a #metaverse where they can produce, publish and buy assets, says R3's Jason Velliquette https://cnb.cx/3rb6G2m #marketing