8 April, 2021
R3 builds its digital and media capability in the US with four new consultant hires. Jason Velliquette, Craig Stein, Alexandra Henriques, and Hailey Tay join the independent marketing consultancy’s New York office.
11 March, 2021
Following attendance at the annual conference of the Consumer Analyst Group of New York (CAGNY), R3 reviewed the post-COVID performance and strategies of some of the world’s leading CPG companies to identify key characteristics of growth for this market.
21 January, 2021
At the China Beauty Brand Digital Summit, R3 Lead Consultant, Carrie Zheng, shared insights on consumer loyalty among Gen-Z and the importance of content and product innovation.
22 December, 2020
Following a multi-agency pitch, Electrolux appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA.
5 December, 2020
R3 and ANA Futures co-hosted a virtual summit that showcased how AI has transformed the marketing function, particularly along the customer journey.
3 December, 2020
At a recent ANA Agency Relations Committee meeting, R3's Dave Edwards spoke on how strong agency partnerships drive innovation and brand performance.
17 November, 2020
At an ANA Relationship Marketing Committee, R3s Greg Paull led a webinar on how loyalty programs are being shaped by COVID-19.
23 October, 2020
Nestlé has selected Dentsu as its media agency in China, beating out incumbent Mindshare as well as Publicis Media. R3 was the pitch consultant on the account.
3 September, 2020
R3’s Greg Paull was joined by Melinda Petrunoff, Director of Small & Medium Business (ANZ) at Facebook to discuss how brands can benefit from social commerce with AANA CEO, John Broome as host.
3 September, 2020
New Zealand-based kiwifruit marketer Zespri International has consolidated its global advertising account with a team of WPP agencies led by VMLY&R and Mindshare.
31 August, 2020
Renewed focus on digital marketing makes TikTok and Livestreaming for e-Commerce popular topics, while interest in specialized subjects like MarTech, Benchmarking and Media Rebates reflect the industry’s desire to increase efficiency.
27 August, 2020
Gender-equality organisation AWARE and marketing consultancy R3 embarked on a project to analyse gender portrayals contained in Singapore commercials.
18 August, 2020
R3's Greg Paull moderated a panel by AdNode that discussed the challenges, opportunities and the latest trends in digital transformation in advertising.
10 August, 2020
Campaign has teamed up with R3, an independent global marketing consultancy, for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses.
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
30 June, 2020
This position is focused on one of a handful of Media Consultants for R3’s China clients, but will contribute insights into global clients and prospects.
25 June, 2020
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new report from the ANA and R3.
4 June, 2020
R3 welcomes four new hires to its New York and London offices as the global independent marketing consultancy builds expertise in marketing, integrated and digital media and business development.
1 June, 2020
Marketing Interactive - Singapore supermarket chain NTUC FairPrice has selected creative agency Iris and production agency Hogarth with the help of consultants R3.
17 May, 2020
Hosted by Andrew Baxter, Professor Vince Mitchell, Mike Boyd, and Carmen Bekker, The Marketing Commute podcast is for anyone who’s interested in hearing the stories ...
#Procurement can be a marketer's most valued in-house resource http://ow.ly/e2Sa30rCFZD #study @R3WW
@R3WW @gregpaull @BusinessInsider Paull is the co-author of “Global CMO,” a playbook for building a modern marketing organization straight from the CMOs themselves. https://www.amplifypublishing.com/product/global-cmo/
#AmplifyAuthor and founder of @R3WW @gregpaull spoke to @BusinessInsider about why we should expect renewed activity from industries like travel and tourism, which are expected to take off after being hit hard by the pandemic.
https://www.businessinsider.com/biggest-advertising-accounts-up-for-grabs-right-now-2021-2
Goh’s “Global CMO” is a playbook for building a modern marketing organization straight from the CMOs themselves. http://bit.ly/3nfyr4G
#AmplifyAuthor and co-founder of @R3WW @ShufenGoh_ weighed in on the trend of clients choosing not to disclose budgets during initial conversations with agencies in @MarketingEds.
https://www.marketing-interactive.com/analysis-be-upfront-how-you-pitch-is-a-reflection-of-your-brand
#NewBusiness: @R3WW has released the 10 biggest #business wins for #creative & #media agencies in the #AsiaPacific from December last year. @Digitas, @DDB_Worldwide (PH), and @Ogilvy topped the list.
https://www.adobomagazine.com/global-news/new-business-digitas-and-starcom-top-r3-asia-pacific-rankings-ogilvy-dominates-last-month-of-2020/
#adobomagazine #thewordoncreativity
Announcing our 2020 Holding Company Rankings for the US, EMEA, APAC, and China. Most notably, the US is an outlier with @InterpublicIPG outranking @WPP for the #1 spot. #R3HoldingCompanyRanking
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