Starcom Retains WOG Master Agency Role, 38 Agencies Make the Cut
18 April, 2022
The Ministry of Communications and Information has appointed 38 agencies to its whole of government media roster. R3 managed the whole of government media pitch.
News
R3’s APAC Media Practice Grows with Priya Jean Alexander
31 March, 2022
R3 grows its media practice in Asia Pacific with the hire of Priya Jean Alexander, former Managing Director of PHD Singapore.
MSQ Wins Global Marketing Account for CFA Institute
18 March, 2022
CFA Institute has appointed MSQ to handle its global marketing account. This appointment was made following a competitive pitch in Q3 2021, overseen by R3.
DDB Chicago and Hearts & Science Win Reynolds Consumer Products and Hefty
14 March, 2022
In a pitch managed by R3, Reynolds Consumer Products and Hefty have appointed Omnicom Group’s DDB Chicago and Hearts & Science as creative agency of record and media agency of record.
Singtel Picks New Lead Creative Agency After 5 Years, Parts with BBH And Goodstuph
7 March, 2022
Singtel has appointed Leo Burnett as its lead brand agency with additional responsibilities for social media and content marketing following a pitch handled by R3.
L’Oréal Names New Media Agency for Singapore
4 March, 2022
In a review led by R3, L'Oreal has made changes to its roster of performance agencies with e-commerce remits across Southeast Asia.
Sentosa Names R3 as Consultant to Manage Ad Agencies
24 December, 2021
"Sentosa has been a great partner for R3, with its ambition to transform the way it approaches brand and marketing," says Shufen Goh, Co-founder & Principal, R3.
Kimberly-Clark Softex Strengthens Media Strategy with Mindshare
2 December, 2021
Kimberly-Clark Softex has appointed Mindshare to manage media duties in Indonesia for all KC Softex Brands following a pitch managed by R3.
R3 Ranked the #1 Marketing Consultancy in China & Southeast Asia
30 November, 2021
Global marketing consultancy, R3, has been ranked the #1 marketing consultancy in China and Southeast Asia in an independent report released by the investment ...
Standard Chartered Concludes Global Media Pitch With 5-Year Contract
12 October, 2021
Standard Chartered has handed incumbent dentsu international its global media remit for five-years in a pitch handled by R3.
SG Whole of Government 3-year Media Buying Contract Up for Grabs
4 October, 2021
Earlier this year, Singapore's Ministry of Communications and Information (MCI) appointed R3 to assist with the development, execution, and evaluation of its media buying services contract.
Adland Diversity & Inclusion Index 2021
27 August, 2021
Marketing Interactive, ManpowerGroup, and R3 have unveiled the results of the inaugural Adland Diversity & Inclusion Index, shortlisting 21 policies from 20 different firms, after intense scrutiny of the submissions.
Gucci Owner Kering Group Kicks Off Global Media Review
27 July, 2021
Kering Group has kicked off a global agency review that spans media planning and buying across all of Kering Group’s brands and markets.
R3 Builds Digital & Media Expertise in Asia Pacific with New Hires
26 July, 2021
R3 has hired senior media and advertising leader Penelope Siraj as Principal Consultant to lead the company’s Media practice across Asia Pacific.
Kraft Heinz Indonesia Wraps Up Creative Pitch
21 July, 2021
Kraft Heinz Indonesia has appointed Publicis Groupe to handle creative duties following a pitch managed by R3.
Singtel Concludes Media Pitch
7 July, 2021
Singtel has retained its incumbent OMD as its media agency for the Singapore market following a pitch that was called last year. The pitch was called as part of its usual media review, and R3 was handling the process.
Telkomsel CMO On Being More Than Just A Telco: ‘The Perfect Timing for A Rebrand’
23 June, 2021
Telkomsel has undergone a brand refresh for the first time in 26 years. According to CMO Rachel Goh, the telco has evolved with the times and is no longer just a connectivity company.
R3 & SCOPEN’s agencyScope China Survey Looks to Uncover Trends Shaping China’s Post-Pandemic Agency Landscape
18 June, 2021
R3 and SCOPEN’s latest agencyScope China survey aims to uncover the changes that have taken place in China’s post-pandemic agency landscape through collected data and interviews with people across the industry.
Hoka One One Sprints to FCB As First AOR
18 June, 2021
Cult-status running shoe brand Hoka One One has hired FCB as its first global advertising agency of record after a competitive review led by R3.
Bringing Equity to DEI Work
16 June, 2021
R3’s Seema Punwani participated in a panel session at Campaign Leading Change on how organizations can shape their Diversity, Equity, and Inclusion (DEI) strategies and drive sustainable transformation.
Co-founder and principal of R3, Greg Paull, says "Essence is @GroupMWorldwide's shining jewel and combining it with @MediaComGlobal will help it scale."
https://www.adweek.com/agencies/inside-recent-changes-at-wpps-groupm-what-the-essencemediacom-merger-means/
Read our latest report in the Marketing Knowledge Center of @ANAmarketers https://www.ana.net/miccontent/show/id/kp-2022-04-r3-integration-2030
“We didn’t need a little bit of pepperoni. We needed millions of pounds of pepperoni.” @NestleUSA CPO Kate Short talking supply chain issues at @ANAmarketers #ANAAFM @R3WW
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