Electrolux Selects OMG as AOR in APAC & MEA
22 December, 2020
Following a multi-agency pitch, Electrolux appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA.
News
ANA Futures UNLOCKED: AI & the Customer Journey
5 December, 2020
R3 and ANA Futures co-hosted a virtual summit that showcased how AI has transformed the marketing function, particularly along the customer journey.
Optimizing Agency Relationships to Drive Brand Performance
3 December, 2020
At a recent ANA Agency Relations Committee meeting, R3's Dave Edwards spoke on how strong agency partnerships drive innovation and brand performance.
Relationship Marketing: The New WFH Approach to Loyalty
17 November, 2020
At an ANA Relationship Marketing Committee, R3s Greg Paull led a webinar on how loyalty programs are being shaped by COVID-19.
Nestlé China Picks Dentsu for US$300 Million Media Account
23 October, 2020
Nestlé has selected Dentsu as its media agency in China, beating out incumbent Mindshare as well as Publicis Media. R3 was the pitch consultant on the account.
AANA Future Fit: Supporting Growth of Social Commerce
3 September, 2020
R3’s Greg Paull was joined by Melinda Petrunoff, Director of Small & Medium Business (ANZ) at Facebook to discuss how brands can benefit from social commerce with AANA CEO, John Broome as host.
WPP Appointed Global AOR For Zespri International
3 September, 2020
New Zealand-based kiwifruit marketer Zespri International has consolidated its global advertising account with a team of WPP agencies led by VMLY&R and Mindshare.
WEBINAR3 Series Delivers Insight on Media Rebates to Martech Stacks
31 August, 2020
Renewed focus on digital marketing makes TikTok and Livestreaming for e-Commerce popular topics, while interest in specialized subjects like MarTech, Benchmarking and Media Rebates reflect the industry’s desire to increase efficiency.
What Do Advertisements Tell Us About The State Of Gender Relations In Singapore?
27 August, 2020
Gender-equality organisation AWARE and marketing consultancy R3 embarked on a project to analyse gender portrayals contained in Singapore commercials.
Advertising Reconciliation vs Efficiency: What Matters More?
18 August, 2020
R3's Greg Paull moderated a panel by AdNode that discussed the challenges, opportunities and the latest trends in digital transformation in advertising.
Campaign and R3 launch CMO Outlook Study
10 August, 2020
Campaign has teamed up with R3, an independent global marketing consultancy, for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses.
OMD Wins Lindt & Sprüngli Media Account in China
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
We’re Hiring: Media Consultant, Beijing
30 June, 2020
This position is focused on one of a handful of Media Consultants for R3’s China clients, but will contribute insights into global clients and prospects.
Innovation And Technology Will Lead Brand Growth: ANA Report
25 June, 2020
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new report from the ANA and R3.
R3 Adds Integrated & Digital Media Capability As It Builds Its New York and London Offices
4 June, 2020
R3 welcomes four new hires to its New York and London offices as the global independent marketing consultancy builds expertise in marketing, integrated and digital media and business development.
NTUC FairPrice Settles Creative Pitch, Rolls Out Fresh New Campaign
1 June, 2020
Marketing Interactive - Singapore supermarket chain NTUC FairPrice has selected creative agency Iris and production agency Hogarth with the help of consultants R3.
PlayStation Hunts for Global Production Agency
13 May, 2020
Campaign US - PlayStation is searching for a global production agency partner to help amplify work crafted by creative partner adam&eveDBB worldwide across digital. R3, the consultancy group, is leading the review.
WEBINAR3 Series: Media Rebates – The Good, The Bad, and The Ugly
8 May, 2020
What media rebates are, the amount of rebates across different forms of media, solutions and best practices were the topic of discussion at R3's webinar "Media Rebates: The Good, The Bad and The Ugly."
New Business Plunges 30% As March Stats Reveal the Ugly Truth
4 May, 2020
Campaign US - Overall new business is down 29.9 percent in January to March 2020 versus the same period last year, figures from R3 Worldwide confirm.
WEBINAR3 Series: Benchmarking Paid, Owned, and Earned Media
23 April, 2020
The fundamentals of benchmarking media, and best practices regarding what can, cannot, and should be benchmarked were covered in R3's webinar on 22 April.
.@fer_machado123, CMO @ Restaurant Brands International, discussed 10 things that made him proud in 2020, from how they handled the pandemic to how they continue pushing for progress around diversity and inclusion and much more. @BrandInnovators #BILivecast
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