Telkomsel CMO On Being More Than Just A Telco: ‘The Perfect Timing for A Rebrand’

23 June, 2021

Telkomsel has undergone a brand refresh for the first time in 26 years. According to CMO Rachel Goh, the telco has evolved with the times and is no longer just a connectivity company.

Telkomsel CMO On Being More Than Just A Telco: ‘The Perfect Timing for A Rebrand’2021-06-29T10:20:35+08:00

R3 & SCOPEN’s agencyScope China Survey Looks to Uncover Trends Shaping China’s Post-Pandemic Agency Landscape

18 June, 2021

R3 and SCOPEN’s latest agencyScope China survey aims to uncover the changes that have taken place in China’s post-pandemic agency landscape through collected data and interviews with people across the industry.

R3 & SCOPEN’s agencyScope China Survey Looks to Uncover Trends Shaping China’s Post-Pandemic Agency Landscape2021-06-18T17:39:58+08:00

Executive Insights by Mediacorp: The Art of Marketing to Women

29 May, 2021

R3 Co-founder and Principal, Shufen Goh, participated in Singapore Mediacorp’s Executive Insights webinar on the importance of the women segment and how to create meaningful engagement by addressing the challenges women face through content.

Executive Insights by Mediacorp: The Art of Marketing to Women2021-06-28T17:33:49+08:00

R3 & 4A’s Partner to Further Diversity, Equity & Inclusion in Marketing Through Data, Research & Benchmarks

5 May, 2021

As the DEI research partner of the 4A’s, R3 will work in tandem with the 4A’s to collect and apply data on diversity in talent, leadership, and operations.

R3 & 4A’s Partner to Further Diversity, Equity & Inclusion in Marketing Through Data, Research & Benchmarks2021-05-05T11:12:14+08:00

For CPG Brands Post COVID, Efficiency & e-Commerce Will Be the Differentiator

11 March, 2021

Following attendance at the annual conference of the Consumer Analyst Group of New York (CAGNY), R3 reviewed the post-COVID performance and strategies of some of the world’s leading CPG companies to identify key characteristics of growth for this market.

For CPG Brands Post COVID, Efficiency & e-Commerce Will Be the Differentiator2021-03-15T17:13:54+08:00
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