OMD Wins Lindt & Sprüngli Media Account in China
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
News
We’re Hiring: Media Consultant, Beijing
30 June, 2020
This position is focused on one of a handful of Media Consultants for R3’s China clients, but will contribute insights into global clients and prospects.
Innovation And Technology Will Lead Brand Growth: ANA Report
25 June, 2020
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new report from the ANA and R3.
R3 Adds Integrated & Digital Media Capability As It Builds Its New York and London Offices
4 June, 2020
R3 welcomes four new hires to its New York and London offices as the global independent marketing consultancy builds expertise in marketing, integrated and digital media and business development.
NTUC FairPrice Settles Creative Pitch, Rolls Out Fresh New Campaign
1 June, 2020
Marketing Interactive - Singapore supermarket chain NTUC FairPrice has selected creative agency Iris and production agency Hogarth with the help of consultants R3.
PlayStation Hunts for Global Production Agency
13 May, 2020
Campaign US - PlayStation is searching for a global production agency partner to help amplify work crafted by creative partner adam&eveDBB worldwide across digital. R3, the consultancy group, is leading the review.
WEBINAR3 Series: Media Rebates – The Good, The Bad, and The Ugly
8 May, 2020
What media rebates are, the amount of rebates across different forms of media, solutions and best practices were the topic of discussion at R3's webinar "Media Rebates: The Good, The Bad and The Ugly."
New Business Plunges 30% As March Stats Reveal the Ugly Truth
4 May, 2020
Campaign US - Overall new business is down 29.9 percent in January to March 2020 versus the same period last year, figures from R3 Worldwide confirm.
WEBINAR3 Series: Benchmarking Paid, Owned, and Earned Media
23 April, 2020
The fundamentals of benchmarking media, and best practices regarding what can, cannot, and should be benchmarked were covered in R3's webinar on 22 April.
Business as Unusual: Going, Going, Gone Virtual—New Business Now
9 April, 2020
R3 participated in a webinar hosted by the 4A's to help agencies better understand the challenges and opportunities and learn tips and tricks to effective virtual pitching.
Finding the ROI in Virtual Influencers
20 March, 2020
R3 North America General Manager, Geoff Sia, presented on the topic of increasing ROI when working with virtual influencers in a webinar for the ANA's Influencer Marketing Committee Southwest Chapter.
WEBINAR3 Series: TikTok – Best Marketing Case Studies
12 March, 2020
R3 hosted a webinar on TikTok best practices and case studies to address the growing investment that brands are making in influencer marketing in the US and globally.
Using TikTok to Increase Your Return on Influencers
14 February, 2020
As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands.
NTUC FairPrice Calls for Creative Pitch
26 November, 2019
Singapore supermarket chain NTUC FairPrice is in the midst of calling for a closed door creative pitch. Marketing understands that the pitch will be handled
R3 Builds Its US Presence with Five Hires Across New York and Los Angeles
15 November, 2019
R3 builds its US presence across New York and Los Angeles with five new consultants who bring expertise in consumer-media insights, digital creative content marketing,
Discussing The Reality of Augmented Reality
15 November, 2019
On November 13th, the Brand Activation Tech and Experiential Committee of the Association of National Advertisers (ANA) held a meeting in New York that focused
Return on Influencers: The Future of TikTok
10 November, 2019
Earlier in November, R3 Co-Founder and Principal, Greg Paull, led a session at an Association of National Advertisers (ANA) Digital & Social Committee Meeting at
Dairy Farm Group Splits Creative Duties, Concludes US$50 Million Media Review
7 November, 2019
Dairy Farm Group has picked Omnicom Media Group for media duties, and split the creative remit between Omnicom Retail Group and Ogilvy, following a pitch
Matching the US on Fortune 500, Chinese Companies Are Now Going Global
21 October, 2019
R3's “China Brands Go Global” report explores the forces moving Chinese brands overseas and the role that culture, strategy and infrastructure play.
“The Inside of a Pitch” at The Drum’s Agency Acceleration Day APAC
20 October, 2019
R3's Co-founder and Principal, Shufen Goh, joined Jessica Davey of McCann Worldgroup and Joanna Jones from VICE on a panel discussing the inner workings of
WPP & Omnicom Lead Creative and Media Wins for the first half of this difficult year according to the latest roundup from @R3WW https://buff.ly/31iuzXk
Join R3's @gregpaull & @wfamarketers on 22 July to learn more about the acceleration of #livestreaming and #ecommerce. #marketing #retail https://wfanet.org/events/item/2846/webinar-live-streaming-e-commerce/about
“There’s more pressure than ever on agencies to perform with marketers expecting more for less,” says @gregpaull #media #marketing #agencyreview https://www.adexchanger.com/agencies/media-agency-review-activity-spikes-during-covid-19/
As brands are being called to take a stand, risk management should be factored in the agency pitch process, says R3's @gregpaull. #agency #marketing https://marketingmagazine.com.my/3-ways-marketers-can-reduce-risk-in-agency-pitch-process/
"... The reality is that the top 100 (Facebook customers) represent less than 20% of its ad revenue - the financial impact will be nothing like the market cap decline,” says R3's @gregpaull. #facebookads #social https://www.ft.com/content/aa723316-67e6-41a3-9f37-e9c6b8855edb
Great insights from @eightinc's virtual summit on Tomorrow's Human Experience. Gerald Marion, Chief Customer and Strategy Officer @BupaAustralia discussed how brands can convey trust & suggested for brands to pick the right battles; there is 1 purpose but 2 pathways to execution.
It would be an understatement to say it's an exciting week down under! Initiative Australia firmly holds the #1 SPOT / Best Performing Media Agency for May. We couldn't be more proud of this outstanding & determined team. @bandt @R3WW
https://initiativeww.co/3edLEX6