R3 Boosts Global Media Leadership with Key Hire in EMEA
22 November, 2022
R3 has expanded its EMEA team with former Johnson & Johnson and Mindshare alumna, Kate Keane.
News
R3 Launches New Suite of Digital Tracking Services
2 September, 2022
Global independent marketing consultancy, R3, has announced the release of a new suite of digital tracking services to help marketers assess how their social, ...
Publicis Groupe Wins Global Creative Mandate for Standard Chartered
22 August, 2022
Publicis Groupe led by Leo Burnett has been appointed as Standard Chartered’s global creative agency, with the wide-ranging communications mandate covering creative, digital and production services.
Nike Picks Initiative & PMG as Media Agencies of Record
26 July, 2022
IPG Mediabrands’ Initiative will handle Nike’s media globally and in the EMEA and APLA regions, while independent media agency PMG is now Nike’s integrated media AOR in North America.
R3 Expands with Four Former Clients, Agency Leader
13 July, 2022
R3 has expanded its senior leadership across the company’s US, EMEA and APAC offices with four hires from clients and agency.
R3 Acquires Advertising Intelligence Platform Adbrands
18 June, 2022
R3, a global independent marketing consultancy, announced today that it has acquired the advertising intelligence platform Adbrands.net.
Starcom Retains WOG Master Agency Role, 38 Agencies Make the Cut
18 April, 2022
The Ministry of Communications and Information has appointed 38 agencies to its whole of government media roster. R3 managed the whole of government media pitch.
R3’s APAC Media Practice Grows with Priya Jean Alexander
31 March, 2022
R3 grows its media practice in Asia Pacific with the hire of Priya Jean Alexander, former Managing Director of PHD Singapore.
MSQ Wins Global Marketing Account for CFA Institute
18 March, 2022
CFA Institute has appointed MSQ to handle its global marketing account. This appointment was made following a competitive pitch in Q3 2021, overseen by R3.
DDB Chicago and Hearts & Science Win Reynolds Consumer Products and Hefty
14 March, 2022
In a pitch managed by R3, Reynolds Consumer Products and Hefty have appointed Omnicom Group’s DDB Chicago and Hearts & Science as creative agency of record and media agency of record.
Singtel Picks New Lead Creative Agency After 5 Years, Parts with BBH And Goodstuph
7 March, 2022
Singtel has appointed Leo Burnett as its lead brand agency with additional responsibilities for social media and content marketing following a pitch handled by R3.
L’Oréal Names New Media Agency for Singapore
4 March, 2022
In a review led by R3, L'Oreal has made changes to its roster of performance agencies with e-commerce remits across Southeast Asia.
Sentosa Names R3 as Consultant to Manage Ad Agencies
24 December, 2021
"Sentosa has been a great partner for R3, with its ambition to transform the way it approaches brand and marketing," says Shufen Goh, Co-founder & Principal, R3.
Kimberly-Clark Softex Strengthens Media Strategy with Mindshare
2 December, 2021
Kimberly-Clark Softex has appointed Mindshare to manage media duties in Indonesia for all KC Softex Brands following a pitch managed by R3.
R3 Ranked the #1 Marketing Consultancy in China & Southeast Asia
30 November, 2021
Global marketing consultancy, R3, has been ranked the #1 marketing consultancy in China and Southeast Asia in an independent report released by the investment ...
Standard Chartered Concludes Global Media Pitch With 5-Year Contract
12 October, 2021
Standard Chartered has handed incumbent dentsu international its global media remit for five-years in a pitch handled by R3.
SG Whole of Government 3-year Media Buying Contract Up for Grabs
4 October, 2021
Earlier this year, Singapore's Ministry of Communications and Information (MCI) appointed R3 to assist with the development, execution, and evaluation of its media buying services contract.
Adland Diversity & Inclusion Index 2021
27 August, 2021
Marketing Interactive, ManpowerGroup, and R3 have unveiled the results of the inaugural Adland Diversity & Inclusion Index, shortlisting 21 policies from 20 different firms, after intense scrutiny of the submissions.
Gucci Owner Kering Group Kicks Off Global Media Review
27 July, 2021
Kering Group has kicked off a global agency review that spans media planning and buying across all of Kering Group’s brands and markets.
R3 Builds Digital & Media Expertise in Asia Pacific with New Hires
26 July, 2021
R3 has hired senior media and advertising leader Penelope Siraj as Principal Consultant to lead the company’s Media practice across Asia Pacific.
“It’s been an on-going battle for procurement people to look for value. Payment terms have been one of their tools, but there are many other ways to drive value”,
said Greg Paull, Co-founder & Principal of R3
“Marketers would be much better suited to try to push agencies to drive more value than get a financial incentive out of payment terms,” said Greg Paull, Co-founder & Principal of R3.
https://digiday.com/marketing/marketing-briefing-the-answer-is-no-why-agencies-need-to-reject-rfps-with-egregiously-extended-payment-terms/
R3's Principal & Co-founder, Greg Paull says “Procurement teams will be better served looking for added value and driving additional benefits such as strategic talent and initiatives.”
https://www.adweek.com/agencies/keurig-dr-pepper-demands-360-day-payment-terms-in-pr-agency-rfp/
“Payment terms have become a key foundation of every agency procurement discussion as an important lever to optimize use of funds,” said R3's Greg Paull.
https://www.provokemedia.com/latest/article/agencies-decry-unfair-payment-terms-in-keurig-dr-pepper-pr-retainer
Co-founder of R3, Greg Paull, says, “the big six [holding companies] laid off 24,000 during 2020 and then … hired 32,000 back in, so there’s just a lot of turmoil in the agency process and model.” https://www.adweek.com/agencies/talent-issues-force-agencies-to-stay-selective-leaving-brands-with-fewer-options/
R3's Greg Paull says, "advertisers are looking for opportunities to #maximise their investment, and linear TV doesn't offer them features like audience targeting, ad performance tracking, ad optimisation, or a range of formats."
https://www.campaignlive.com/article/netflix-disney+-ad-supported-tiers-mean-tv-ad-world/1803911
"Programmatic DOOH provides flexibility," says Greg Paull, co-founder & principal at R3. "Advertisers will also get a level of transparency in trading not previously available, which will challenge buying behaviour within OOH."
https://www.campaignasia.com/article/google-enters-dooh-space-what-does-this-mean-for-marketers/481625
“The war [for] talent has never been more so than at smaller startups, where well-funded CEOs will be open to investing more in CMOs with pedigree to help fuel growth,” said @gregpaull, Co-Founder and Principal of independent marketing consultancy R3.
https://www.wsj.com/articles/cmo-compensation-at-growth-stage-companies-has-risen-the-future-looks-less-bright-11664391562?mod=hp_minor_pos2