3 September, 2020
R3’s Greg Paull was joined by Melinda Petrunoff, Director of Small & Medium Business (ANZ) at Facebook to discuss how brands can benefit from social commerce with AANA CEO, John Broome as host.
3 September, 2020
New Zealand-based kiwifruit marketer Zespri International has consolidated its global advertising account with a team of WPP agencies led by VMLY&R and Mindshare.
31 August, 2020
Renewed focus on digital marketing makes TikTok and Livestreaming for e-Commerce popular topics, while interest in specialized subjects like MarTech, Benchmarking and Media Rebates reflect the industry’s desire to increase efficiency.
27 August, 2020
Gender-equality organisation AWARE and marketing consultancy R3 embarked on a project to analyse gender portrayals contained in Singapore commercials.
18 August, 2020
R3's Greg Paull moderated a panel by AdNode that discussed the challenges, opportunities and the latest trends in digital transformation in advertising.
10 August, 2020
Campaign has teamed up with R3, an independent global marketing consultancy, for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses.
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
30 June, 2020
This position is focused on one of a handful of Media Consultants for R3’s China clients, but will contribute insights into global clients and prospects.
25 June, 2020
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new report from the ANA and R3.
4 June, 2020
R3 welcomes four new hires to its New York and London offices as the global independent marketing consultancy builds expertise in marketing, integrated and digital media and business development.
1 June, 2020
Marketing Interactive - Singapore supermarket chain NTUC FairPrice has selected creative agency Iris and production agency Hogarth with the help of consultants R3.
13 May, 2020
Campaign US - PlayStation is searching for a global production agency partner to help amplify work crafted by creative partner adam&eveDBB worldwide across digital. R3, the consultancy group, is leading the review.
8 May, 2020
What media rebates are, the amount of rebates across different forms of media, solutions and best practices were the topic of discussion at R3's webinar "Media Rebates: The Good, The Bad and The Ugly."
4 May, 2020
Campaign US - Overall new business is down 29.9 percent in January to March 2020 versus the same period last year, figures from R3 Worldwide confirm.
23 April, 2020
The fundamentals of benchmarking media, and best practices regarding what can, cannot, and should be benchmarked were covered in R3's webinar on 22 April.
9 April, 2020
R3 participated in a webinar hosted by the 4A's to help agencies better understand the challenges and opportunities and learn tips and tricks to effective virtual pitching.
20 March, 2020
R3 presented on the topic of increasing ROI when working with virtual influencers in a webinar for the ANA's Influencer Marketing Committee Southwest Chapter.
12 March, 2020
R3 hosted a webinar on TikTok best practices and case studies to address the growing investment that brands are making in influencer marketing in the US and globally.
14 February, 2020
As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands.
26 November, 2019
Singapore supermarket chain NTUC FairPrice is in the midst of calling for a closed door creative pitch. Marketing understands that the pitch will be handled
“The last six months has changed marketers’ business models to put e-commerce and data front and center,” says R3's @gregpaull. Read more on Digiday here: https://bit.ly/3kweHso
Dave Edwards, a former longtime R/GA executive, has joined R3 as executive VP of global business development. http://ow.ly/id1v50BsHUQ
R3 is excited to have @davebosox1967 as our new EVP of Growth! Read more from @adage below.
Plot twist! Excited to be called a consultant @R3WW w/ @gregpaull https://twitter.com/adage/status/1306272901407092737
Thank you @sjiunn and @ZespriCorporate for your trust in the @WPP team. Thrilled to partner with you across 53 markets and congratulations to the team @VMLYR @mindshare @hogarthww @GeometryGlobal @R3WW #creativetransformation #wpp #HealthyLiving https://www.campaignlive.co.uk/article/kiwi-fruit-marketer-zespri-hands-wpp-global-remit/1693217
Why does @Walmart want @tiktok_us? "Walmart needs to attract Gen Z shoppers as its profile continues to age with the population," say's R3's @GregPaull in the latest @CNN Business article. Read more here: https://www.cnn.com/2020/08/28/tech/walmart-tiktok-bid-hnk-intl/index.html
Is Zero Based Budgeting really marking a comeback? R3's @GregPaull discusses his thoughts in his latest article for @marketing_asia. Read more here: https://bit.ly/2QupaaT
