Inside Mid-Sized Agencies and How They’re Reinventing Themselves
25 March, 2024
AdAge - For years, mid-sized independent agencies with 100 to 200 people thrived in the industry. Now, a new middle is emerging as these ...
News
Martin Sorrell Was the Ad Industry’s Hunter. Now, He’s the Prey.
22 March, 2024
Wall Street Journal - Martin Sorrell is the ultimate dealmaker. He went on a global acquisition spree over three decades to build the world’s ...
After a slow year in APAC, should agencies expect faster growth in 2024?
5 March, 2024
The Drum - The faltering economic recovery from Covid means the industry’s biggest agency groups aren’t seeing the growth they used to in Asia ...
R3 & ISBA Launch Marketing Procurement Partnership
5 March, 2024
Adweek Wire – Independent global marketing consultancy, R3, is delighted to be named a Marketing Procurement partner of the Incorporated Society of British Advertisers ...
Dealing with AI Bias in Marketing
9 February, 2024
ANA - Brands cannot blindly lean into AI-powered digital tools, tech stacks, and other software platforms without asking hard questions of their internal teams, digital ...
Why Agencies are quietly laying off mid-level and senior employees
1 February, 2024
AdAge - Agency employees who survived last year’s wave of layoffs are once again holding their breath as cutbacks resume. “Agencies are being prudent ...
Marketing Briefing: Agencies See More RFPs for Brand Building Amid ‘Recalibration’ of Marketers’ Priorities
30 January, 2024
Digiday - In recent years, marketers were putting more emphasis on performance marketing, proving efficiencies of ad budgets and retooling creative to tout value amid ...
The Rise of Gen AI and Phase-Out of Services: What Does the Future Hold for Digital Agencies?
22 January, 2024
Marketing Interactive - Over the past two decades, digital agencies have played a vital role in offering clients solutions in terms of user experience, acquisition ...
Navigating The Dynamics and Continual Evolution of AI
11 January, 2024
SINGAPORE — The potential benefits of artificial intelligence (AI) in marketing are vast, significantly enhancing efficiency and productivity. Serving as a catalyst for ideation ...
Marketer’s Toolkit 2024: How investing in local communities and AI will shape marketing strategy in Asia
9 January, 2024
This episode of the WARC Podcast unpacks the two most important themes from the 2024 Marketer’s Toolkit for marketers in the APAC region: investing ...
Brand Owned Shopping Festivals & CSR Communication Shape Content Marketing Trends in China
6 January, 2024
Adweek Wire - With 1.4 billion digital-first consumers, China’s mobile-savvy population has often signaled the future direction of global digital, social, and e-commerce marketing. However, ...
Health Promotion Board Closes Creative and Digital Pitch With No Shortlists
5 January, 2024
Marketing Interactive - Singapore Health Promotion Board's (HPB) creative and digital marketing services pre-tender qualification stage has closed with no applicants shortlisted, due to ...
Why Lenovo Consolidates Its Global B2B Creative Account with Wunderman Thompson
11 September, 2023
Lenovo has chosen its B2B global creative agency of record following an eight-month-long competitive pitch handled by R3.
Ogilvy Wins Global Creative Duties for Jameson
12 July, 2023
Pernod Ricard's Irish Whiskey brand Jameson used R3 to run its global creative agency pitch where Ogilvy was selected as its next global creative partner.
SG’s MCI Picks R3 to Handle Creative Consultancy Service
5 June, 2023
Singapore's Ministry of Communications & Information (MCI) has appointed global marketing consultant R3 Asia Pacific to provide creative agency consultancy services.
Understanding The Social Media Giants in the Philippines
11 May, 2023
R3 hosted a closed-door roundtable in Manila with brands like Abbott, Bank of Philippine Islands, L'Oréal, Globe, Jollibee, Lazada, Monde Nissin, and Converge ICT discussing issues related to social media and influencer marketing.
Unlocking New Opportunities at R3’s Chicago Marketing Procurement Roundtable
6 April, 2023
At R3’s closed-door roundtable in Chicago, marketing procurement leaders from Kellogg’s, Molson Coors, Walgreens, Kimberly Clark, and McDonald’s discussed issues related to finding efficiencies in a landscape that offers greater possibilities and flexibility.
Danone Appoints BETC & Havas Creative
5 April, 2023
Following a global review driven by the US agency consulting R3 for Danone, BETC and Havas Creative have won the communications of the global brands of the group.
Digital and DEI Drive Automotive Marketing
5 April, 2023
Conversations at the automotive marketing event focused on the rise of digital-first strategies to the prominence of diversity, equity, and inclusion (DEI) initiatives for companies like Nissan, Hyundai, Subaru, and Toyota.
Tackling Analogue Switch Over in Indonesia
10 March, 2023
R3 hosted two roundtables in Jakarta for senior procurement and marketing professionals discussing the Analogue Switch Over (ASO) in Indonesia.
