insights
Upfront Negotiations for Financial Decision-Makers – An R3 Guide
4 November, 2024
Much of the television media business is secured during the annual upfronts season, when advertisers commit to a specific level of spending with a ...
Tag: Media
insights
The “Opt-In” Media Inventory Trap – An R3 Guide
25 October, 2024
The rise of "opt-in" inventory media buys offered by agencies presents an opportunity for advertisers to reduce their media spend – but at what ...
insights
Effective Media Cost Savings Measurement
11 September, 2024
Media cost savings guarantees are a standard feature in an agency review and contract negotiation process. It is crucial that marketers navigate the review ...
news
R3 Appoints Jane Lacher to Lead Media Consulting
6 September, 2024
R3 has appointed Jane Lacher to lead its Media Consulting practice, based in their New York office.
insights
Winning on Media Metrics 2022
16 August, 2022
This report on Media Metrics is aimed at helping marketers define and capture the most effective media measurements for world-class media performance. With so ...
news
DDB Chicago and Hearts & Science Win Reynolds Consumer Products and Hefty
14 March, 2022
In a pitch managed by R3, Reynolds Consumer Products and Hefty have appointed Omnicom Group’s DDB Chicago and Hearts & Science as creative agency of record and media agency of record.
news
L’Oréal Names New Media Agency for Singapore
4 March, 2022
In a review led by R3, L'Oreal has made changes to its roster of performance agencies with e-commerce remits across Southeast Asia.
insights
2022 China Media Inflation Report
24 December, 2021
The eleventh edition of R3's China Media Inflation report covers 2021 actual inflation and 2022 inflation forecasts. For this report, R3 referred to the public ...
insights
China’s Digital Advertising Revenue Increases 22% in 2021, with Mobile, OTV and OTT Driving Media Costs in 2022
23 December, 2021
Digital advertising revenue in China is estimated to increase by 22% in 2021, according to independent marketing consultancy R3. The company’s eleventh China Media ...
news
SG Whole of Government 3-year Media Buying Contract Up for Grabs
4 October, 2021
Earlier this year, Singapore's Ministry of Communications and Information (MCI) appointed R3 to assist with the development, execution, and evaluation of its media buying services contract.
insights
Coca-Cola’s $4 Billion Review Signals Drive for Efficiency
22 December, 2020
A dynamic consumer environment is driving marketers to put Creative and Media accounts in review. Coca-Cola's $4 billion global review signals the company's plans ...
insights
Walgreens Boots Alliance Extends WPP Partnership
31 October, 2020
Walgreens Boots Alliance has extended its relationship with WPP as its global marketing and communications AOR, while Dentsu wins Media accounts for both McDonald's ...
insights
Jenny Craig, Alibaba & Asahi Name Media AORs
30 September, 2020
Marketers continue to drive ROI in their media and digital partnerships. Jenny Craig, Alibaba Group, and Asahi International name Media AORs in the US, ...
insights
Media Agencies Selected By TikTok, Lazada Group and Danone
28 August, 2020
Media agencies of record are named by TikTok, Lazada Group, and Danone for Global and South East Asia accounts. TikTok awarded its global media ...
insights
Technology and Automotive Brands Look for Digital & Media Partners
14 July, 2020
Brands continue to put digital and media accounts into pitch as marketers seek partners who are data-led and innovation-inspired. Isobar's DEG was tapped by ...
news
OMD Wins Lindt & Sprüngli Media Account in China
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
insights
Duracell & Energizer Award Global Media Accounts
23 June, 2020
A number of notable Media accounts were announced recently, reflecting a greater focus on data and technology, and the capability to deliver strategic leadership ...
insights
Creative AORs Named For Aflac & Allstate As Campaigns Reflect New Messaging
18 May, 2020
Creative accounts were announced across the US as brands are releasing new campaigns during the global health crisis. Notably, two insurance brands announced new ...
insights
Intel and HSBC Name Creative AORs & Diageo Selects PHD for Media
10 April, 2020
Intel has selected WPP's VMLY&R as its global creative AOR. The technology company has closed its in-house agency and is shifting its focus towards ...
insights
Creative AORs Named for Bank of America, Asahi and Longchamp
13 February, 2020
Creative AORs were named across US and Global accounts, with Fold7 (Carlsberg), Joan (Virgin Hotels) and BBH (Jollibee) winners. Bank of America brings its ...