insights
Cannes Lions 2023 – CMO Summary Report
4 July, 2023
The 70th Cannes Lions International Festival of Creativity reflects an era where the marketing industry is trying its best to balance self-interest, social responsibility, ...
Tag: Creative
news
SG’s MCI Picks R3 to Handle Creative Consultancy Service
5 June, 2023
Singapore's Ministry of Communications & Information (MCI) has appointed global marketing consultant R3 Asia Pacific to provide creative agency consultancy services.
news
DDB Chicago and Hearts & Science Win Reynolds Consumer Products and Hefty
14 March, 2022
In a pitch managed by R3, Reynolds Consumer Products and Hefty have appointed Omnicom Group’s DDB Chicago and Hearts & Science as creative agency of record and media agency of record.
news
Singtel Picks New Lead Creative Agency After 5 Years, Parts with BBH And Goodstuph
7 March, 2022
Singtel has appointed Leo Burnett as its lead brand agency with additional responsibilities for social media and content marketing following a pitch handled by R3.
insights
Coca-Cola’s $4 Billion Review Signals Drive for Efficiency
22 December, 2020
A dynamic consumer environment is driving marketers to put Creative and Media accounts in review. Coca-Cola's $4 billion global review signals the company's plans ...
insights
Walgreens Boots Alliance Extends WPP Partnership
31 October, 2020
Walgreens Boots Alliance has extended its relationship with WPP as its global marketing and communications AOR, while Dentsu wins Media accounts for both McDonald's ...
insights
Jenny Craig, Alibaba & Asahi Name Media AORs
30 September, 2020
Marketers continue to drive ROI in their media and digital partnerships. Jenny Craig, Alibaba Group, and Asahi International name Media AORs in the US, ...
insights
Media Agencies Selected By TikTok, Lazada Group and Danone
28 August, 2020
Media agencies of record are named by TikTok, Lazada Group, and Danone for Global and South East Asia accounts. TikTok awarded its global media ...
insights
Innovation in Creative Production
27 July, 2020
The impact of the global health pandemic on marketing and media spend and strategies has been far-reaching, challenging marketers in all industries across the globe. ...
insights
Can Great Creative Work Be Made with Less?
20 July, 2020
This article on innovations in creative production was written by Greg Paull and first featured in MARKETING Weekender Imagine an ad shot in four hours ...
insights
Technology and Automotive Brands Look for Digital & Media Partners
14 July, 2020
Brands continue to put digital and media accounts into pitch as marketers seek partners who are data-led and innovation-inspired. Isobar's DEG was tapped by ...
insights
Duracell & Energizer Award Global Media Accounts
23 June, 2020
A number of notable Media accounts were announced recently, reflecting a greater focus on data and technology, and the capability to deliver strategic leadership ...
news
NTUC FairPrice Settles Creative Pitch, Rolls Out Fresh New Campaign
1 June, 2020
Marketing Interactive - Singapore supermarket chain NTUC FairPrice has selected creative agency Iris and production agency Hogarth with the help of consultants R3.
insights
Creative AORs Named For Aflac & Allstate As Campaigns Reflect New Messaging
18 May, 2020
Creative accounts were announced across the US as brands are releasing new campaigns during the global health crisis. Notably, two insurance brands announced new ...
insights
Intel and HSBC Name Creative AORs & Diageo Selects PHD for Media
10 April, 2020
Intel has selected WPP's VMLY&R as its global creative AOR. The technology company has closed its in-house agency and is shifting its focus towards ...
insights
Creative AORs Named for Bank of America, Asahi and Longchamp
13 February, 2020
Creative AORs were named across US and Global accounts, with Fold7 (Carlsberg), Joan (Virgin Hotels) and BBH (Jollibee) winners. Bank of America brings its ...
insights
Creative and Digital Reviews Down in 2019
3 February, 2020
According to Greg Paull, principal at R3, creative and digital agency reviews were down 19 percent in quantity and 13 percent in volume for the ...
insights
Coca-Cola Adds Droga5 to Its Agency Roster
22 January, 2020
Closing out new business for 2019, Coca-Cola and Kimberly-Clark named agencies for Western Europe and the UK. Droga5 London joins Coca-Cola's agency roster on ...
insights
Automotive Accounts Go Into Review – Hyundai, Ford, BMW & Audi
3 December, 2019
Automotive brands including Hyundai, Ford, BMW and Audi are putting their agencies in review as macroeconomic issues nudge companies to re-evaluate vendor relationships. In ...
insights
Bayer, LG Electronics and AXA Award Global Accounts
30 November, 2019
Welcome to the latest Pitch Report. Global accounts have been awarded by Bayer, LG Electronics, AXA, Kimberly Clark and Beiersdorf. In Asia, AmorePacific, Calvin ...