insights
Private Label Strategies in China
12 May, 2022
The private label market in China shows great potential for development. Though uptake has been slow in recent years compared to North America and ...
Tag: Retail
insights
O2O Indonesia: Bridging Trust Gaps and Driving Conversion
23 August, 2021
Implementing an O2O strategy means more than having an online and offline presence. It requires an integrated multi-channel marketing approach that leverages the benefits ...
insights
Marketing Is Making Shopping Social with Livestreaming
27 July, 2020
This article on the growth of e-commerce livestreaming was written by Greg Paull and first featured in MARKETING Weekender Retailers are hurting. In-store sales are ...
news
NTUC FairPrice Settles Creative Pitch, Rolls Out Fresh New Campaign
1 June, 2020
Marketing Interactive - Singapore supermarket chain NTUC FairPrice has selected creative agency Iris and production agency Hogarth with the help of consultants R3.
news
NTUC FairPrice Calls for Creative Pitch
26 November, 2019
Singapore supermarket chain NTUC FairPrice is in the midst of calling for a closed door creative pitch. Marketing understands that the pitch will be handled ...
news
Dairy Farm Group Splits Creative Duties, Concludes US$50 Million Media Review
7 November, 2019
Dairy Farm Group has picked Omnicom Media Group for media duties, and split the creative remit between Omnicom Retail Group and Ogilvy, following a pitch ...
insights
Creativity & Digital ROI Force Bold Moves by Mondelēz & McDonald’s
30 September, 2019
Some bold moves being made. Mondelēz consolidates its global advertising into WPP and Publicis with some specialist agencies thrown into the mix in effort to improve ...
news
Talking About The Future of Retail Marketing at ANA New York
19 September, 2019
R3 moderated a discussion with Trevor Summer, CEO of Perch and Fred Gerantabee, Global VP Digital Innovation at Coty on how retailers are utilizing digital experiences to enhance the shopping experience.
news
JC Penney Moves Account To Badger & Winters From McGarryBowen
10 January, 2018
JC Penney is celebrating the new year with a new agency. The Plano, Texas-based department store recently parted ways with McGarryBowen, its agency of record since ...
news
Publicis’ Starcom Wins Lowe’s First Media Agency Review in 10 Years
24 February, 2017
Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review. “Lowe’s continues to ...
news
Lowe’s Launches Media Agency Review After More Than 10 Years With OMD
28 September, 2016
Chain spent over $300 million on media last year Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since ...
insights
Sports Companies In Review
27 August, 2016
This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected ...