Some bold moves being made. Mondelēz consolidates its global advertising into WPP and Publicis with some specialist agencies thrown into the mix in effort to improve digital ROI. McDonald’s shifts its US creative business to independent Wieden+Kennedy as it tries to keep up with buzzworthy Burger King. Vodafone looks to Dentsu Aegis Network’s Carat as the telecoms company looks for support as it continues to build up its in-house media buying capabilities.
US$800m
Creative
Global |
Participating Agencies
Undisclosed
WPP
WINNER

Publicis
WINNER

VCCP
WINNER

TMA
WINNER

BETC
WINNER

US$600m
Creative
United States |
Incumbent
DDB / We Are Unlimited
Participating Agencies
Undisclosed
Wieden+Kennedy
WINNER

US$600m
Media
Global |
Participating Agencies
Undisclosed
Dentsu Aegis Network
WINNER

US$600m
Media
Global |
Starcom
WINNER

Epsilon
WINNER

US$400m
Media
Global |
Participating Agencies
Undisclosed
PHD
WINNER

US$180m
Creative
Global |
Participating Agencies
Undisclosed
TBWA\London
WINNER

US$160m
Media
United States |
Participating Agencies
Undisclosed
UM
WINNER

Digitas
WINNER

US$150m
Media
Global |
Participating Agencies
Undisclosed
In Review
WINNER

US$150m
Digital
United States |
Participating Agencies
Undisclosed
In Review
WINNER

US$90m
Media
Global |
Participating Agencies
Undisclosed
OMD
WINNER

US$80m
Creative
Media
Asia |
Participating Agencies
Undisclosed
In Review
WINNER

US$60m
Media
Global |
Participating Agencies
Undisclosed
Wavemaker
WINNER

US$50m
Retail
Canada |
United States |
Participating Agencies
Undisclosed
Mosaic
WINNER
