WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
China’s Digital Advertising Revenue Increases 22% in 2021, with Mobile, OTV and OTT Driving Media Costs in 2022
Digital advertising revenue in China is estimated to increase by 22% in 2021, according to independent marketing consultancy R3. ...
How Brands Are Failing to Connect With Millennial Mothers
Campaign Asia - As gender roles become more fluid in Asia, so have parenting roles. Women with children are ...
C-suite Talk: How Marketers Can Avoid Getting Sidelined in 2022
Marketing Interactive - The upcoming year will be an important transitional year for CMOs, as they are required to ...
From Culture to Contracts: Committing to Diversity & Inclusion In Marketing
By Shufen Goh, Principal & Co-founder, R3 - As professionals working in Southeast Asia's multicultural region, we walk a ...
Brands in South East Asia Do Not Ask for Diverse & Inclusive Ads, Agencies Reveal
The Drum - Advertising agencies in South East Asia have revealed they never see specifications for diversity in client ...
Teeing Up Your Brand for Sports Sponsorship
If a brand wants a fast way to reach their audience, sports cuts across culture, language and politics. When ...
IN THE NEWS
Sentosa Names R3 as Consultant to Manage Ad Agencies
"Sentosa has been a great partner for R3, with its ambition to transform the way it approaches brand and marketing," says Shufen Goh, Co-founder & Principal, R3.
Kimberly-Clark Softex Strengthens Media Strategy with Mindshare
Kimberly-Clark Softex has appointed Mindshare to manage media duties in Indonesia for all KC Softex Brands following a pitch managed by R3.
R3 Ranked the #1 Marketing Consultancy in China & Southeast Asia
Global marketing consultancy, R3, has been ranked the #1 ...
Standard Chartered Concludes Global Media Pitch With 5-Year Contract
Standard Chartered has handed incumbent dentsu international its global media remit for five-years in a pitch handled by R3.