WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Closing The Loop On The “Lost Mile” Of Marketing
One of the most interesting insights we have gathered from…
R3 Principal Greg Paull on Shaping the Future of Martech
For many marketing professionals, the opportunity to get to grips…
The Digital Media Investment Process in Australia Is a Crowded House, Finds R3 Report
More people are involved in the media investment decision-making process…
Banking On Creativity
Management consultant company makes an unusual move. Accenture Interactive has…
ANA AFM blog: Sometimes you drive me crazy – but I still love you
by Greg Paull R3's head shares the highlights from this year's…
SUTD Calls For Integrated Pitch
Singapore University of Technology and Design (SUTD) is on the…
New Business League Taiwan – March 2019
Related Services: Agency Relationships
Cautious Buying Environment Sees 20% Decrease in M&A Spend Globally
NEW YORK – APRIL 17, 2019 - R3, an independent…
Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out
Top 3 celebrity influencers in March. From left to right:…
IN THE NEWS
R3 Builds Its Senior Team with Two Promotions
April 2019 – R3 builds its senior team with the promotion of Jenny Ong and Thuy-My Nguyen to senior consultants. “As a company, we’ve embarked on projects that have demanded sharp financial acumen, tackling…
R3 Partners with Campaign to Provide Business Intelligence to Asia-Pacific’s Marketing Decision-Makers
R3 and Campaign Asia-Pacific partner to launch CMO Outlook, a forecasting business intelligence network informed by senior marketing decision-makers in…
The Finance and Marketing Therapy Session
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how…
Ever since @Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. @R3WW’s June list sheds some light on newcomers.
#China #KOLs
https://t.co/soHyR8Y2SJ
Winning more of clients' budgets has always been the goal for holding companies, but how they plan to do it diverge on data and agency brands #marketing #strategy https://t.co/B1RXjCeFLl
With its selection of @phdworldwide as its global media agency, @tiktok_us makes another move towards being the "Instagram for the mobile video age" says R3's @gregpaull. #tiktok #media #marketing https://t.co/NNrsWAhxVF
Independent agencies in China, Japan & India are turning up the heat on holding groups, promising to deliver "faster, cheaper, and just as good," says R3's @GregPaull #marketing #agencies https://t.co/QDRJkJe4PY
With so many different technologies now available to marketers, the question then becomes which ones are worth investing in? #future40 #marketing #technology https://t.co/rj7O721kyw