WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Gender in Singapore Advertising: A Study by AWARE and R3
This was originally published by AWARE. Compelling, effective advertising must…
3 Ways Marketers Can Reduce Risk in the Agency Pitch Process
This article was written by Greg Paull, co-founder & Principal,…
CMO Outlook: Building Trust to Build Effectiveness
This article is by Shufen Goh, Co-founder & Principal at…
Three Lessons from China’s COVID-19 Recovery Playbook
This article was written by Greg Paull, Co-founder and Principal,…
Marketing M&A Stalls As Pandemic Disrupts Deal-making
"2020 is going to be a complete reset on M&A.…
Getting Marketing Structure Right in High-growth Markets
China and Southeast Asian markets are major opportunities for growth,…
China Post-Lockdown: Key Strategies SEA Brands Need To Put In Place Now
According to the recent "COVID-19 Marketing Best Practice" white paper…
68% of China Marketers Seek Specialized Agencies to Meet the Complex Demands of Digital Media
March 2020, Shanghai – According to the eighth wave of…
Top Consultants Issue Coronavirus Guidelines for Ad Agencies as They Pivot to Remote Pitches
The coronavirus pandemic has caused advertisers to slash budgets, and…
IN THE NEWS
Matching the US on Fortune 500, Chinese Companies Are Now Going Global
R3's “China Brands Go Global” report explores the forces moving Chinese brands overseas and the role that culture, strategy and infrastructure play.
WEBINAR3 Series: Media Rebates – The Good, The Bad, and The Ugly
What media rebates are, the amount of rebates across different forms of media, solutions and best practices were the topic…
WEBINAR3 Series: Benchmarking Paid, Owned, and Earned Media
The fundamentals of benchmarking media, and best practices regarding what can, cannot, and should be benchmarked were covered in R3's…
Great insights from @eightinc's virtual summit on Tomorrow's Human Experience. Gerald Marion, Chief Customer and Strategy Officer @BupaAustralia discussed how brands can convey trust & suggested for brands to pick the right battles; there is 1 purpose but 2 pathways to execution.
It would be an understatement to say it's an exciting week down under! Initiative Australia firmly holds the #1 SPOT / Best Performing Media Agency for May. We couldn't be more proud of this outstanding & determined team. @bandt @R3WW
https://t.co/1WmycLUdWy
.@awarenews and R3 have released our study which shows how advertising has been slow to communicate the change in female roles and responsibilities. The report also highlights 3 ways in which advertisers can have better representation. Read more here: https://t.co/0baA4Zrm0M
.@awarenews & @R3WW #Study: 10 ads that champion #gender equality https://t.co/738pJFEyvh #adland
We're looking for a stellar Media Consultant to join our Beijing office! Job description here: https://t.co/RFSHmPxWJ7 #china #careers
The @ANAmarketers and R3 have partnered to produce the 2020 Marketing, Innovation, and Technology Survey Report. Read more from @marketingdive below:
https://t.co/GJNydO5hcF
Very insightful presentation by Cary Nave, Marketing Manager, Procurement at @AnheuserBusch during the @ProcureCon Marketing Virtual Event yesterday. He discussed how he manages experiential marketing supply risk through 5 key pillars incl. spend oversight & tech integration.