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We work with nine of the world’s top 20 marketers including Unilever, Samsung, Coca-Cola, Mastercard, Colgate, Procter & Gamble, BMW, Intel and Shell.
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Learn from the CMOs of 18 leading brands on how they lead their organizations' digital transformation journeys.
Campaign US - PlayStation is searching for a global production agency partner to help amplify work crafted by creative partner adam&eveDBB worldwide across digital. R3, the consultancy group, is leading…
.@LynneBiggar, EVP & CMO @Visa discussed the company's marketing strategies for the "new normal" and showed how Visa pivoted around COVID-19 to enable individuals, businesses, and economies to rebuild and thrive through redesigned and reimagined marketing programs. #ANAMasters
Michelle St. Jacques (@mstjacq), CMO @MolsonCoors, shared with us the steps she took when a Super Bowl-sized competitive attack on day one of the job forced her to go from chaos to creativity. Such a great & enthusiastic presentation! #ANAMasters
.@KarMWalker, SVP & CMO @intel: "I am a strong advocate for marketing technology, it's the only way you can scale and to be real time... But there are 3 things I'm really concerned about: Brand Safety, Programmatic Media Buys (there's no transparency), and Privacy." #ANAMasters
Esi Eggleston Bracey, COO and EVP of Beauty & Personal Care @unileverusa discussed a groundbreaking partnership between @Dove Men+Care and the National Basketball Players Association (@NBPA) that aims to change the way Black men are seen and treated. #ANAMasters
Dean Aragon, CEO & Global VP of Brand @Shell: "I believe that instead the modern marketer needs to be a data alchemist, not a mere data scientist. A data alchemist is one that really tries to find the human beings hidden beneath the data." #ANAMasters
. @f3cooper, CMO @blackrock: "We as marketers have a right to be in the C-suite because we're now helping the entire company shape its entire narrative, protect its social narrative... Brands are representations of the entire company, not just the product." #ANAMasters
Frank Cooper III (@f3cooper), Global CMO of @blackrock, shared his experience at the forefront of business & marketing to examine the role of brands through the lens of being great vs doing good, & the role marketers play in the relationship between selling & serving. #ANAMasters