WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Maximizing China Media Investment Effectiveness in 2023
R3 has released a report looking at best practice in media investment in China. R3’s China Media Investment Effectiveness ...
2023 R3 Pharma Agency Family Tree
R3’s Pharma Agency Family Tree is a snapshot of the world’s health and pharma marketing agency ecosystem. It includes leading ...
Talent Issues Force Agencies to Stay Selective
Adweek - Pitch consultancies like R3 have seen new business decreasing as a recession looms. According to R3’s analysis, the ...
What Netflix & Disney+ Ad-supported Tiers Mean for the TV Ad World
Campaign - With streaming giant Netflix about to launch its Basic with Ads plan later this week, and Disney+ bringing ...
Go Fishing for Digital Talent During the Tech Crash
Campaign - Big Tech companies are being forced to make big changes to their business as the economy and ...
Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads
Campaign - At a recent pitch for a creative agency of record for a multinational consumer goods brand in ...
IN THE NEWS
R3 Boosts Global Media Leadership with Key Hire in EMEA
R3 has expanded its EMEA team with former Johnson & Johnson and Mindshare alumna, Kate Keane.
R3 Launches New Suite of Digital Tracking Services
Global independent marketing consultancy, R3, has announced the release ...
Publicis Groupe Wins Global Creative Mandate for Standard Chartered
Publicis Groupe led by Leo Burnett has been appointed as Standard Chartered’s global creative agency, with the wide-ranging communications mandate covering creative, digital and production services.
Nike Picks Initiative & PMG as Media Agencies of Record
IPG Mediabrands’ Initiative will handle Nike’s media globally and in the EMEA and APLA regions, while independent media agency PMG is now Nike’s integrated media AOR in North America.