WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Primer to Sustainability Agencies
Sustainability agencies are specialists in communicating issues related to sustainability because they have principles of sustainable business embedded in ...
Facebook Puts Creative & Media Accounts Into Review
Facebook puts its creative and media accounts in review, and awards Johannes Leonardo creative duties for Instagram. Stagwell Group ...
Trip.com & Dubai Department of Tourism Award Creative Accounts
This period was an active one for creative reviews with Absolut Vodka appointing Ogilvy, Dubai Tourism assigning global work ...
How Understanding Your Type of Marketing Organization Will Help Improve Digital Agency Partnerships
This article was originally written by Greg Paull, Co-founder & Principal, R3 for ANA “Who’s a good fit for ...
Driving CPG Growth Post COVID
Consumer packaged goods (CPG) companies have experienced dynamic change, with U.S. spend in this market increasing 19% during the pandemic ...
Marketing Procurement Challenges 2021
Marketers and procurement teams are beginning to speak the same language regarding value creation. What was once a pain ...
Global New Business Revenue Declines
Global new business revenue slips 5.8% in 2020 as value of creative wins decline Global media new-business revenue managed ...
R3 Asia Pacific Family Tree 2021
R3’s annual Asia Pacific family tree provides a broad overview of the agency ecosystem in the region. All revenue ...
The New WFH Approach to Loyalty
The global health pandemic has prompted a surge of new retail activities, with an astonishing 75% of US consumers ...
IN THE NEWS
For CPG Brands Post COVID, Efficiency & e-Commerce Will Be the Differentiator
Following attendance at the annual conference of the Consumer Analyst Group of New York (CAGNY), R3 reviewed the post-COVID performance and strategies of some of the world’s leading CPG companies…
R3’s Dave Edwards, EVP of Global Business Development, led a webinar session at an Association of National Advertisers (ANA) Agency Relations Committee meeting…
Loyalty apps have become today’s storefronts, and features are becoming competitive. As people stay grounded at home and separated by distance…