We are a global independent marketing consultancy that drives transformation for marketers and their agencies. About us Find, pay and keep the best agency partners. Achieve more effective and efficient working relationships and keep them intact year after year. Our Services We work with nine of the world’s top 20 marketers including Unilever, Samsung, Coca-Cola, Mastercard, Colgate, Procter & Gamble, BMW, Intel and Shell. Our Clients Optimize your media strategy. Take an in-depth look at the current practices and processes of your media agency, marketing team and media owners. Media Efficiency How does your digital strategy stack up? Our Digital Ecosystem Tracking benchmarks your digital performance against competitors and maximizes ROI. Digital ROI Learn from the CMOs of 18 leading brands on how they lead their organizations' digital transformation journeys. Global CMO
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WHAT WE DO

Return on Agency

Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.

Return on Media

Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.

Return on Investment

Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.

INSIGHTS

IN THE NEWS

R3’s Dave Edwards, EVP of Global Business Development, led a webinar session at an Association of National Advertisers (ANA) Agency Relations Committee meeting…

Loyalty apps have become today’s storefronts, and features are becoming competitive. As people stay grounded at home and separated by distance…

In our upcoming webinar, ‘The New Normal of Producing Great Creative Work’, with @HSCreativeOps, @gregpaull will explore innovative ways to produce work in absence of studios, photoshoots, etc. Registration is free so make sure to sign up here: https://bit.ly/393ooLN

What late 1980's TV show inspired @lenovo VP Global Mktg lead @QuinnOBrien to want to study law in college?

#BILivecast #marketing #lenovo @R3WW @BrandInnovators

How does @7eleven get to the next 90 years?

“If you’re a media partner and have cool innovative ideas, we want to hear them.” says 7eleven CMO @txgardener
(Marissa Jarratt)

#BILivecast #7eleven #brandinnovators #marketing #media @R3WW @BrandInnovators

.@DougZarkin, CMO @PearleVision, gave a keynote on the art and science of effective brand positioning during the evolution of COVID-19 including how to use its power to drive sustained brand growth in the midst of the evolving COVID-19 pandemic. @BrandInnovators #BILivecast

Next up: @RAGHAVANA, CMO @WBA_Global, had a fireside chat where she discussed digital transformation and how data is helping fuel the future of beauty for Walgreens Boots Alliance. Super insightful discussion! @BrandInnovators @BILivecast

.@fer_machado123, CMO @ Restaurant Brands International, discussed 10 things that made him proud in 2020, from how they handled the pandemic to how they continue pushing for progress around diversity and inclusion and much more. @BrandInnovators #BILivecast

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End of Day 2 @BrandInnovators 2021 KickOff Summit! Lots of great speakers and learnings, let's run through some favorites. #BILivecast

@ABInbev is committed to the communities in which we operate – “🍺 is about bringing people together” says Julie Y. (Julie Yufe) GM Growth Markets, Europe
#BILivecast #marketing @R3WW @BrandInnovators #beer

"Out of crazy times like these comes tremendous change; how to live your life, and decide what’s important to you." @CampariAmerica's Head of Marketing @andreasengara
#BILivecast #campari #changemanagement @R3WW #Marketing101 @BrandInnovators @voxmedia

.@BestBuy CEO, @Corie_Barry discusses her vision for the future of tech, leading through the pandemic, and why diversity and inclusion is good for business. #CES2021 @CES

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