WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Teeing Up Your Brand for Sports Sponsorship
If a brand wants a fast way to reach their audience, sports cuts across culture, language and politics. When ...
Is A Lack of Exposure Around Paralympians Holding Back Marketing Efforts?
Marketing Interactive - The Tokyo 2020 Paralympic Games wrapped up on 5 September in a colourful closing ceremony to signify ...
How Will Marketers Adapt to China’s Video-Game Restrictions for Kids?
Campaign Asia - China is limiting the time minors can play video games to three hours per week—a strict ...
How Agency Holding Groups Could Sustain Newfound Momentum in H2
Marketing Dive - After years of struggling with returning to growth and the encroachment of management consultancies on their ...
NFTs Remain Technology in Search of Clear Brand Strategy. Can Agencies Bridge the Gap?
Marketing Dive - While nonfungible tokens (NFTs) — unreplicable digital assets certified by blockchain technology — remain a controversial topic, ...
Alibaba and Tencent Begin Fintech Collaboration: Will Western Tech Giants Join Them?
The Drum - Two of the largest Chinese tech platforms, Alibaba and Tencent, are looking at how they can ...
IN THE NEWS
SG Whole of Government 3-year Media Buying Contract Up for Grabs
Earlier this year, Singapore's Ministry of Communications and Information (MCI) appointed R3 to assist with the development, execution, and evaluation of its media buying services contract.
Adland Diversity & Inclusion Index 2021
Marketing Interactive, ManpowerGroup, and R3 have unveiled the results of the inaugural Adland Diversity & Inclusion Index, shortlisting 21 policies from 20 different firms, after intense scrutiny of the submissions.
Gucci Owner Kering Group Kicks Off Global Media Review
Kering Group has kicked off a global agency review that spans media planning and buying across all of Kering Group’s brands and markets.
R3 Builds Digital & Media Expertise in Asia Pacific with New Hires
R3 has hired senior media and advertising leader Penelope Siraj as Principal Consultant to lead the company’s Media practice across Asia Pacific.