WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
To Defend or Not to Defend—That Is the Question for Incumbent Agencies
Adweek - Data confirms that jarring reality. Just 15% of agency incumbents retained business amid reviews in 2021, according to ...
65% of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists & Media Platforms
The power of digital media and the growing importance of first-party data has led to an increased involvement of ...
QSR Brands Prepare for a High-inflation Economy with New Agency Partners
Written by Greg Paull, Co-founder and Principal, R3 - It might look like a season for change for quick-service restaurants ...
68.8% of China Marketers Name e-Commerce As a Key Scope Work
According to the ninth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s platform economy is reshaping agency partnerships. ...
6 Ways to Make Media More Inclusive & Culturally Relevant
Written by Greg Paull, Co-founder & Principal, R3 - It’s time to zoom into the process of media planning ...
2022 Global Agency Family Tree
R3's Global Agency Family Tree is a snapshot of the world's marketing agency ecosystem. It includes leading holding companies, ...
IN THE NEWS
R3 Acquires Advertising Intelligence Platform Adbrands
R3, a global independent marketing consultancy, announced today that it has acquired the advertising intelligence platform Adbrands.net.
Starcom Retains WOG Master Agency Role, 38 Agencies Make the Cut
The Ministry of Communications and Information has appointed 38 agencies to its whole of government media roster. R3 managed the whole of government media pitch.
R3’s APAC Media Practice Grows with Priya Jean Alexander
R3 grows its media practice in Asia Pacific with the hire of Priya Jean Alexander, former Managing Director of PHD Singapore.
MSQ Wins Global Marketing Account for CFA Institute
CFA Institute has appointed MSQ to handle its global marketing account. This appointment was made following a competitive pitch in Q3 2021, overseen by R3.