We are a global independent marketing consultancy that drives transformation for marketers and their agencies. About Us Find, pay and keep the best agency partners. Achieve more effective and efficient working relationships and keep them intact year after year. Our Services We work with twelve of the world’s top 20 marketers including Unilever, Samsung, Coca-Cola, Mastercard, Colgate, Procter & Gamble, BMW, Intel and Shell. Our Clients Optimize your media strategy. Take an in-depth look at the current practices and processes of your media agency, marketing team and media owners. Media Efficiency How does your digital strategy stack up? Our Digital Ecosystem Tracking benchmarks your digital performance against competitors and maximizes ROI. Digital ROI


Return on Agency

Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.

Return on Media

Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.

Return on Investment

Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.



Anne Ridwan

Indonesian adland veteran Anne Ridwan has joined independent global marketing consultancy R3 as Country Director for Indonesia. In this role, Ridwan will work closely with R3’s co-founders to grow the consultancy’s presence in Indonesia…

R3 Co-founder and Principal, Shufen Goh, participated in Singapore Mediacorp’s Executive Insights webinar on the importance of marketing to women and how to create meaningful engagement with this segment by addressing the challenges women face…

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