WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Navigating the World (Mostly) Without Cookies
The jar is emptying and the cookie’s moment in the limelight is coming to an end. The good news ...
Pinterest, Canva and Shutterfly Name Creative, Media & PR Agencies
PITCH R3PORT (15 May - 2 June 2021) - Tech-driven platforms prepare to relaunch in a post-pandemic landscape with ...
China KOL Market Analysis
As the overall market for content marketing has hit a plateau, factors including platform differentiation, integrated marketing strategy, and ...
Barilla, Levi’s & LG TVs Award Global Creative Accounts
PITCH R3PORT (9 - 29 April 2021) - Barilla awards Publicis Italy global creative duties, while Wieden & Kennedy ...
A Primer to Working With Sustainability Agencies
R3LATIONSHIPS (19 April 2021) - This issue looks at working with sustainability agencies, marketing M&A, and how the type ...
The Future of Marketing Lies in Content, Commerce and Entertainment
This article was written by Greg Paull, Co-founder & Principal at R3. It was first published by Campaign. In ...
GOOD Marketing: A Roadmap for Creating Brand Impact
The global health pandemic has forced marketers to revisit their brand purpose as staying connected to consumers has meant finding ...
Primer to Sustainability Agencies
Sustainability agencies are specialists in communicating issues related to sustainability because they have principles of sustainable business embedded in ...
Can Clubhouse Be a Viable Marketing Channel?
This article was originally written by Greg Paull, Co-founder & Principal at R3, for the ANA. With excitement building ...
IN THE NEWS
R3 & 4A’s Partner to Further Diversity, Equity & Inclusion in Marketing Through Data, Research & Benchmarks
As the DEI research partner of the 4A’s, R3 will work in tandem with the 4A’s to collect and apply data on diversity in talent, leadership, and operations.
Indonesian adland veteran Anne Ridwan has joined independent global marketing consultancy R3 as Country Director for Indonesia. In this role, Ridwan will work closely with R3’s co-founders to grow the consultancy’s presence in Indonesia…
R3 Co-founder and Principal, Shufen Goh, participated in Singapore Mediacorp’s Executive Insights webinar on the importance of marketing to women and how to create meaningful engagement with this segment by addressing the challenges women face…