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Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.

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Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.


The Return of ZBB

This article was written by Greg Paull, Co-founder & Principal,…


Does a media pitch need a third party? Read more from R3 Co-Founder and Principal, @GregPaull, as he discusses his thoughts on the matter in @MalaysiaMarket. https://www.malaysiamarketing.my/does-a-media-pitch-need-a-third-party/

Great insights from the ANA Media & Measurement Conference from Marc Pritchard of @ProcterGamble, @allysonspoon, Roseann Montenes of @AENetworks, @LinaP_Shields, Geoff Ramsey of @eMarketer, @davemorgannyc, and @bjankow. #ANAmediameasure https://bit.ly/3kFhcsi

What a great two days at the @ANAMarketers Media and Measurement Conference! Thank you to all of the speakers. R3 is proud to be a sponsor of such a great virtual event. #ANAmediameasurement

@bjankow leading the marketing charge and not waiting for others to change. If you're a marketer & want to join him now's your chance @ANAmarketers @R3WW #ANAmediameasure

Lots of learnings today at the #ANAMediaMeasure conference! @SSthanunathan, EVP @Unileverusa: What we need to do as an industry is to focus on fundamentals & pepper it with what the world needs today while making sure to not get carried away by the “shiny new toy syndrome”.

🔥@LinaP_Shields talks @LillyPad creating new IP leading to better media choices, & journeys and experiences for patients, well done! @ANAmarketers @R3WW #ANAmediameasure

Great insights from @LinaP_Shields, Chief Media Officer @ @LillyPad who shared how the pharma giant marries tech & data to understand their consumer journey. #ANAmediameasure

@geofframsey throwing down a ton of @eMarketer data: "The only way to achieve scale is through cross-media ad buys" @ANAmarketers @R3WW #AnarchistJurisdiction

@ssthanunathan from @unileverusa says 👀 at the holistic pic is crucial. Miss one angle, miss the whole story. @ANAmarketers @R3WW #ANAmediameasure

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