WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
68% of China Marketers Seek Specialized Agencies to Meet the Complex Demands of Digital Media
March 2020, Shanghai – According to the eighth wave of…
Top Consultants Issue Coronavirus Guidelines for Ad Agencies as They Pivot to Remote Pitches
The coronavirus pandemic has caused advertisers to slash budgets, and…
How China’s Agencies Are Coming Back After the Pandemic and Returning to Work
Agency holding companies including WPP, Publicis, IPG and Omnicom are…
Pitches Going Virtual: Can You Still Ace the Chemistry Test?
Amidst the widespread COVID-19 outbreak, companies across the globe are…
Steep Learning Curve for Marketers Considering TikTok
R3's Greg Paull speaks to the Association of National Advertiser's…
New Study Says In-Housing and Consolidation Will Further Impact Agencies in 2020
Marketers and agencies are expecting in-housing to continue this year,…
Why Having A CEO Who Plays Well With Marketing Is Critical
Earlier this week, Marketing reported news that senior vice president…
Creative and Digital Reviews Down in 2019
According to Greg Paull, principal at R3, creative and digital…
What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?
By Greg Paull Google’s plan to eliminate third-party cookies by 2022 might…
IN THE NEWS
We’re Hiring: HR Director, China
This role is to build our HR team, based in Shanghai, with a future growth path into company management. This person would report to Greg and Shufen, the founders of…
Discussing The Reality of Augmented Reality
On November 13th, the Brand Activation Tech and Experiential Committee of the Association of National Advertisers (ANA) held a meeting…
Return on Influencers: The Future of TikTok
Earlier in November, R3 Co-Founder and Principal, Greg Paull, led a session at an Association of National Advertisers (ANA) Digital…
After Hours: A #marketing #consultant's story https://t.co/8oPEiZIii0 @R3WW
@VMLYR has catapulted into the top spot of @R3WW ’s global creative new business league for February, following several high profile wins https://t.co/C0MuPXVUAn via @Mike_Heusner @CampaignLiveUS @WPP #creativetransformation #congratulations
Cannes is considering its options including shifting the event to go virtual as Omnicom, WPP opt out of the festival and others consider doing so. https://t.co/yZxaSuObwR
Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to #COVID19.
#China #celebrity @R3WW
https://t.co/bLHQYVsipc
“The agency CFO is going to be this year’s MVP." Usually happy in the sidelines, the finance bods are moving into the spotlight https://t.co/ivuiudpi5j
Aside from a shift to video conferences and a few meetings which have been put on hold, industry insiders paint a picture of full steam ahead when it comes to pitches. We asked those in the know to share best practices for the foreseeable future. https://t.co/AYL3yCWln7