WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Will the ad industry benefit from Big Tech’s layoffs?
Campaign - In a changing talent marketplace, Campaign US asked industry leaders: Given the war for talent, do the ...
Project vs retainer: Which is better to manage burnout, creativity, and profitability?
Campaign - Retainer contracts, where agencies are signed up to deliver creative and media services in the long term, ...
Why Big Agencies are Investing in Supply Chain and Inventory Services
Marketing Dive - Though advertising agencies have long pushed for a seat at the table where they would have ...
Layoffs are hitting the ad industry: Here are 8 companies that have cut staff so far, including Oracle and AppLovin
Business Insider - Marketing is typically the first expense companies cut in economic downturns or times of uncertainty. A ...
How a pharma company created an in-house creative team from scratch
Campaign - Marketers are being more aggressive in building out in-house teams, with 53% of brands already embedding in-house ...
Will the loss of data interoperability impact media reviews?
Campaign - When advertisers review their media accounts with agencies today, their biggest concern and challenge is addressing the ...
IN THE NEWS
R3 Expands with Four Former Clients, Agency Leader
R3 has expanded its senior leadership across the company’s US, EMEA and APAC offices with four hires from clients and agency.
R3 Acquires Advertising Intelligence Platform Adbrands
R3, a global independent marketing consultancy, announced today that it has acquired the advertising intelligence platform Adbrands.net.
Starcom Retains WOG Master Agency Role, 38 Agencies Make the Cut
The Ministry of Communications and Information has appointed 38 agencies to its whole of government media roster. R3 managed the whole of government media pitch.
R3’s APAC Media Practice Grows with Priya Jean Alexander
R3 grows its media practice in Asia Pacific with the hire of Priya Jean Alexander, former Managing Director of PHD Singapore.