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The Return of ZBB

This article was written by Greg Paull, Co-founder & Principal,…


“The last six months has changed marketers’ business models to put e-commerce and data front and center,” says R3's @gregpaull. Read more on Digiday here: https://bit.ly/3kweHso

Dave Edwards, a former longtime R/GA executive, has joined R3 as executive VP of global business development. http://ow.ly/id1v50BsHUQ

Plot twist! Excited to be called a consultant @R3WW w/ @gregpaull https://twitter.com/adage/status/1306272901407092737

Ad inflation continues despite recession, though it has moderated significantly @R3WW https://bit.ly/2ZE8kv3 @mp_joemandese

What do ads tell us about the state of gender relations in Singapore?

Together with marketing consultancy @R3WW, we recently examined 200 TV ads, spanning a range of industries and broadcast in Singapore between 2018 and 2020.

APAC New Business League: Challengers jockey to crack the stable top three in both the media and creative agency tables in the latest ranking from @R3WW. https://buff.ly/3hV1oRd

Thank you @sjiunn and @ZespriCorporate for your trust in the @WPP team. Thrilled to partner with you across 53 markets and congratulations to the team @VMLYR @mindshare @hogarthww @GeometryGlobal @R3WW #creativetransformation #wpp #HealthyLiving https://www.campaignlive.co.uk/article/kiwi-fruit-marketer-zespri-hands-wpp-global-remit/1693217

Why does @Walmart want @tiktok_us? "Walmart needs to attract Gen Z shoppers as its profile continues to age with the population," say's R3's @GregPaull in the latest @CNN Business article. Read more here: https://www.cnn.com/2020/08/28/tech/walmart-tiktok-bid-hnk-intl/index.html

Is Zero Based Budgeting really marking a comeback? R3's @GregPaull discusses his thoughts in his latest article for @marketing_asia. Read more here: https://bit.ly/2QupaaT

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