WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Global Media Inflation to Hold at +3.3% for 2020, Based on New Survey
Global media inflation is expected to hold at +3.3% for…
How Measurement Leads to A Better Marketing Mix
This article was written by Greg Paull, Co-founder & Principal,…
Analysis: Are Clients Valuing Social Media Agency’s Work Right?
This article first appeared in Marketing Interactive. In a conversation…
The Return of ZBB
This article was written by Greg Paull, Co-founder & Principal,…
R3 China Celebrity Index, July 2020
With summer break coming to an end, will the buzz…
Overcoming FOFO (The Fear of Finding Out)
This article was written by Greg Paull, Co-founder & Principal,…
New Business Remains Resilient Despite Decrease of 10% in H1 2020
Creative Agencies Continue to Have to Do More with Less…
Marketing Is Making Shopping Social with Livestreaming
This article on the growth of e-commerce livestreaming was written…
Can Great Creative Work Be Made with Less?
This article on innovations in creative production was written by…
IN THE NEWS
PlayStation Hunts for Global Production Agency
Campaign US - PlayStation is searching for a global production agency partner to help amplify work crafted by creative partner adam&eveDBB worldwide across digital. R3, the consultancy group, is leading…
AANA Future Fit: Supporting Growth of Social Commerce
R3’s Greg Paull was joined by Melinda Petrunoff, Director of Small & Medium Business (ANZ) at Facebook to discuss how…
WEBINAR3 Series Delivers Insight on Media Rebates to Martech Stacks
Renewed focus on digital marketing makes TikTok and Livestreaming for e-Commerce popular topics, while interest in specialized subjects like MarTech,…
“The last six months has changed marketers’ business models to put e-commerce and data front and center,” says R3's @gregpaull. Read more on Digiday here: https://bit.ly/3kweHso
Dave Edwards, a former longtime R/GA executive, has joined R3 as executive VP of global business development. http://ow.ly/id1v50BsHUQ
R3 is excited to have @davebosox1967 as our new EVP of Growth! Read more from @adage below.
Plot twist! Excited to be called a consultant @R3WW w/ @gregpaull https://twitter.com/adage/status/1306272901407092737
Thank you @sjiunn and @ZespriCorporate for your trust in the @WPP team. Thrilled to partner with you across 53 markets and congratulations to the team @VMLYR @mindshare @hogarthww @GeometryGlobal @R3WW #creativetransformation #wpp #HealthyLiving https://www.campaignlive.co.uk/article/kiwi-fruit-marketer-zespri-hands-wpp-global-remit/1693217
Why does @Walmart want @tiktok_us? "Walmart needs to attract Gen Z shoppers as its profile continues to age with the population," say's R3's @GregPaull in the latest @CNN Business article. Read more here: https://www.cnn.com/2020/08/28/tech/walmart-tiktok-bid-hnk-intl/index.html
Is Zero Based Budgeting really marking a comeback? R3's @GregPaull discusses his thoughts in his latest article for @marketing_asia. Read more here: https://bit.ly/2QupaaT