Home2020-09-04T10:50:50+08:00

WHAT WE DO

Return on Agency

Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.

Return on Media

Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.

Return on Investment

Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.

INSIGHTS

The Return of ZBB

This article was written by Greg Paull, Co-founder & Principal,…

IN THE NEWS

“The last six months has changed marketers’ business models to put e-commerce and data front and center,” says R3's @gregpaull. Read more on Digiday here: https://bit.ly/3kweHso

Dave Edwards, a former longtime R/GA executive, has joined R3 as executive VP of global business development. http://ow.ly/id1v50BsHUQ

Plot twist! Excited to be called a consultant @R3WW w/ @gregpaull https://twitter.com/adage/status/1306272901407092737

Ad inflation continues despite recession, though it has moderated significantly @R3WW https://bit.ly/2ZE8kv3 @mp_joemandese

What do ads tell us about the state of gender relations in Singapore?

Together with marketing consultancy @R3WW, we recently examined 200 TV ads, spanning a range of industries and broadcast in Singapore between 2018 and 2020.

APAC New Business League: Challengers jockey to crack the stable top three in both the media and creative agency tables in the latest ranking from @R3WW. https://buff.ly/3hV1oRd

Thank you @sjiunn and @ZespriCorporate for your trust in the @WPP team. Thrilled to partner with you across 53 markets and congratulations to the team @VMLYR @mindshare @hogarthww @GeometryGlobal @R3WW #creativetransformation #wpp #HealthyLiving https://www.campaignlive.co.uk/article/kiwi-fruit-marketer-zespri-hands-wpp-global-remit/1693217

Why does @Walmart want @tiktok_us? "Walmart needs to attract Gen Z shoppers as its profile continues to age with the population," say's R3's @GregPaull in the latest @CNN Business article. Read more here: https://www.cnn.com/2020/08/28/tech/walmart-tiktok-bid-hnk-intl/index.html

Is Zero Based Budgeting really marking a comeback? R3's @GregPaull discusses his thoughts in his latest article for @marketing_asia. Read more here: https://bit.ly/2QupaaT

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