WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Making Media Agency Tools Work Harder
This article was written by Greg Paull, Co-founder & Principal,…
Global Media Inflation to Hold at +3.3% for 2020, Based on New Survey
Global media inflation is expected to hold at +3.3% for…
How Measurement Leads to A Better Marketing Mix
This article was written by Greg Paull, Co-founder & Principal,…
Analysis: Are Clients Valuing Social Media Agency’s Work Right?
This article first appeared in Marketing Interactive. In a conversation…
The Return of ZBB
This article was written by Greg Paull, Co-founder & Principal,…
R3 China Celebrity Index, July 2020
With summer break coming to an end, will the buzz…
Overcoming FOFO (The Fear of Finding Out)
This article was written by Greg Paull, Co-founder & Principal,…
New Business Remains Resilient Despite Decrease of 10% in H1 2020
Creative Agencies Continue to Have to Do More with Less…
Marketing Is Making Shopping Social with Livestreaming
This article on the growth of e-commerce livestreaming was written…
IN THE NEWS
PlayStation Hunts for Global Production Agency
Campaign US - PlayStation is searching for a global production agency partner to help amplify work crafted by creative partner adam&eveDBB worldwide across digital. R3, the consultancy group, is leading…
AANA Future Fit: Supporting Growth of Social Commerce
R3’s Greg Paull was joined by Melinda Petrunoff, Director of Small & Medium Business (ANZ) at Facebook to discuss how…
WEBINAR3 Series Delivers Insight on Media Rebates to Martech Stacks
Renewed focus on digital marketing makes TikTok and Livestreaming for e-Commerce popular topics, while interest in specialized subjects like MarTech,…
Every marketer should take media seriously 😃 https://twitter.com/R3WW/status/1309497687851642887
Does a media pitch need a third party? Read more from R3 Co-Founder and Principal, @GregPaull, as he discusses his thoughts on the matter in @MalaysiaMarket. https://www.malaysiamarketing.my/does-a-media-pitch-need-a-third-party/
Great insights from the ANA Media & Measurement Conference from Marc Pritchard of @ProcterGamble, @allysonspoon, Roseann Montenes of @AENetworks, @LinaP_Shields, Geoff Ramsey of @eMarketer, @davemorgannyc, and @bjankow. #ANAmediameasure https://bit.ly/3kFhcsi
What a great two days at the @ANAMarketers Media and Measurement Conference! Thank you to all of the speakers. R3 is proud to be a sponsor of such a great virtual event. #ANAmediameasurement
Lots of learnings today at the #ANAMediaMeasure conference! @SSthanunathan, EVP @Unileverusa: What we need to do as an industry is to focus on fundamentals & pepper it with what the world needs today while making sure to not get carried away by the “shiny new toy syndrome”.