WHAT WE DO
Return on Agency
Leverage our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of your agency partnerships.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Landscape Assessments, Benchmarking, and Effectiveness Audits.
INSIGHTS
R3 & ISBA Launch Marketing Procurement Partnership With Agency Landscape & Performance Trends
March 2024 – Independent global marketing consultancy, R3, is delighted to be named a Marketing Procurement partner of the ...
2024 Global Agency Family Tree
R3’s Global Agency Family Tree is a snapshot of the world’s marketing agency ecosystem. It includes leading holding companies, consultancies, ...
An 8.4% Increase in Creative Investment Throws Light on A Relatively Muted 2023 Global New Business Landscape
The Global Creative and Media new business landscape for 2023 proved to be relatively muted despite marque accounts like ...
Increasing E-Commerce Effectiveness in APAC With Enablers
WFA - Physical retail has certainly made a comeback since 2022. E-commerce, however, remains an area of growth for ...
Key Takeaways from FUTR Asia
November 2023 - The R3 team participated in the FUTR Asia Summit 2023, gaining valuable insights into the future ...
China’s Digital Advertising Revenue Grows 15.5% in 2023, With Digital Display & OOH Driving Media Costs in 2024
Total advertising revenue growth in China is expected to reach 8.2% in 2023, with digital outpacing all other media ...
NEW BUSINESS LEAGUE
IN THE NEWS
R3 Appoints Ishan Chatterjee to Lead Global Growth from EMEA
March 2024 – Independent global marketing consultancy R3 has ...
Why Lenovo Consolidates Its Global B2B Creative Account with Wunderman Thompson
Lenovo has chosen its B2B global creative agency of record following an eight-month-long competitive pitch handled by R3.
Ogilvy Wins Global Creative Duties for Jameson
Pernod Ricard's Irish Whiskey brand Jameson used R3 to run its global creative agency pitch where Ogilvy was selected as its next global creative partner.
SG’s MCI Picks R3 to Handle Creative Consultancy Service
Singapore's Ministry of Communications & Information (MCI) has appointed global marketing consultant R3 Asia Pacific to provide creative agency consultancy services.