WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
David Droga looks back at one year as Accenture Song CEO
Adage - Just over a year ago, David Droga moved from the agency he built on Wall Street to ...
Go fishing for digital talent during the tech crash
Campaign - Big Tech companies are being forced to make big changes to their business as the economy and ...
Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads
Campaign - At a recent pitch for a creative agency of record for a multinational consumer goods brand in ...
Omnicom Group launches gaming unit for in-game advertising, influencer marketing
AdAge - According to eMarketer, Americans spent $47 billion on gaming software and services in 2021. Gaming analytics firm ...
Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry
Digiday - Advertising agency executives and pitch consultants say overall marketers appear to be cautious, pulling back on budget ...
Will the ad industry benefit from Big Tech’s layoffs?
Campaign - In a changing talent marketplace, Campaign US asked industry leaders: Given the war for talent, do the ...
IN THE NEWS
R3 Launches New Suite of Digital Tracking Services
Global independent marketing consultancy, R3, has announced the release ...
R3 Expands with Four Former Clients, Agency Leader
R3 has expanded its senior leadership across the company’s US, EMEA and APAC offices with four hires from clients and agency.
R3 Acquires Advertising Intelligence Platform Adbrands
R3, a global independent marketing consultancy, announced today that it has acquired the advertising intelligence platform Adbrands.net.
Starcom Retains WOG Master Agency Role, 38 Agencies Make the Cut
The Ministry of Communications and Information has appointed 38 agencies to its whole of government media roster. R3 managed the whole of government media pitch.