WHAT WE DO
Return on Agency
Leverage our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of your agency partnerships.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Landscape Assessments, Benchmarking, and Effectiveness Audits.
INSIGHTS
China’s Digital Advertising Revenue Grows 15.5% in 2023, With Digital Display & OOH Driving Media Costs in 2024
Total advertising revenue growth in China is expected to reach 8.2% in 2023, with digital outpacing all other media ...
Unlocking The Power of Brand-Creator Collaborations
Influencer marketing has become the cornerstone of marketing strategy in Indonesia. A survey with senior marketers in Indonesia conducted ...
Integrated and Accelerated: Understanding the Modern Marketing Model
The increasing need for global-local solutions reflects the complexity faced by marketers today. Effective integrated marketing organisation and agency ...
Unlocking New Marketing Procurement Opportunities
Sep 2023 - During an exclusive roundtable event hosted by R3 in Atlanta, marketing procurement leaders from IHG, Coca-Cola, ...
Key Takeaways from Effie Awards Singapore
Sep 2023 - The R3 team attended the 20th Singapore Effie Awards and Learning Festival recently, and walked away ...
Rethinking Non-Working Media
Three reasons why it's time for marketers to move on from the concept of “non-working” media, as shared by R3 ...
NEW BUSINESS LEAGUE
IN THE NEWS
Why Lenovo Consolidates Its Global B2B Creative Account with Wunderman Thompson
Lenovo has chosen its B2B global creative agency of record following an eight-month-long competitive pitch handled by R3.
Ogilvy Wins Global Creative Duties for Jameson
Pernod Ricard's Irish Whiskey brand Jameson used R3 to run its global creative agency pitch where Ogilvy was selected as its next global creative partner.
SG’s MCI Picks R3 to Handle Creative Consultancy Service
Singapore's Ministry of Communications & Information (MCI) has appointed global marketing consultant R3 Asia Pacific to provide creative agency consultancy services.
Understanding The Social Media Giants in the Philippines
R3 hosted a closed-door roundtable in Manila with brands like Abbott, Bank of Philippine Islands, L'Oréal, Globe, Jollibee, Lazada, Monde Nissin, and Converge ICT discussing issues related to social media and influencer marketing.