We are a global independent marketing consultancy that drives transformation for marketers and their agencies. About us Find, pay and keep the best agency partners. Achieve more effective and efficient working relationships and keep them intact year after year. Our Services We work with nine of the world’s top 20 marketers including Unilever, Samsung, Coca-Cola, Mastercard, Colgate, Procter & Gamble, BMW, Intel and Shell. Our Clients Optimize your media strategy. Take an in-depth look at the current practices and processes of your media agency, marketing team and media owners. Media Efficiency How does your digital strategy stack up? Our Digital Ecosystem Tracking benchmarks your digital performance against competitors and maximizes ROI. Digital ROI Learn from the CMOs of 18 leading brands on how they lead their organizations' digital transformation journeys. Global CMO
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WHAT WE DO

Return on Agency

Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.

Return on Media

Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.

Return on Investment

Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.

INSIGHTS

The Return of ZBB

This article was written by Greg Paull, Co-founder & Principal,…

IN THE NEWS

Today is the final day of @ANAMarketers 2020 Masters of Marketing Virtual Conference and the presentations just keep getting better and better! #ANAMasters

.@LynneBiggar, EVP & CMO @Visa discussed the company's marketing strategies for the "new normal" and showed how Visa pivoted around COVID-19 to enable individuals, businesses, and economies to rebuild and thrive through redesigned and reimagined marketing programs. #ANAMasters

Michelle St. Jacques (@mstjacq), CMO @MolsonCoors, shared with us the steps she took when a Super Bowl-sized competitive attack on day one of the job forced her to go from chaos to creativity. Such a great & enthusiastic presentation! #ANAMasters

.@KarMWalker, SVP & CMO @intel: "I am a strong advocate for marketing technology, it's the only way you can scale and to be real time... But there are 3 things I'm really concerned about: Brand Safety, Programmatic Media Buys (there's no transparency), and Privacy." #ANAMasters

Esi Eggleston Bracey, COO and EVP of Beauty & Personal Care @unileverusa discussed a groundbreaking partnership between @Dove Men+Care and the National Basketball Players Association (@NBPA) that aims to change the way Black men are seen and treated. #ANAMasters

Dean Aragon, CEO & Global VP of Brand @Shell: "I believe that instead the modern marketer needs to be a data alchemist, not a mere data scientist. A data alchemist is one that really tries to find the human beings hidden beneath the data." #ANAMasters

Great first day of @ANAMarketers 2020 Masters of Marketing Conference! So many insightful and inspiring speakers. Looking forward to tomorrow! #ANAMasters

. @f3cooper, CMO @blackrock: "We as marketers have a right to be in the C-suite because we're now helping the entire company shape its entire narrative, protect its social narrative... Brands are representations of the entire company, not just the product." #ANAMasters

Frank Cooper III (@f3cooper), Global CMO of @blackrock, shared his experience at the forefront of business & marketing to examine the role of brands through the lens of being great vs doing good, & the role marketers play in the relationship between selling & serving. #ANAMasters

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