WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Are You Sitting On Undervalued Media?
Marketers are often comfortable with audits of their paid media and justifiably so. Paid media often represents the largest ...
Is A Lack of Exposure Around Paralympians Holding Back Marketing Efforts?
Marketing Interactive - The Tokyo 2020 Paralympic Games wrapped up on 5 September in a colourful closing ceremony to signify ...
How Will Marketers Adapt to China’s Video-Game Restrictions for Kids?
Campaign Asia - China is limiting the time minors can play video games to three hours per week—a strict ...
O2O Indonesia: Bridging Trust Gaps and Driving Conversion
Implementing an O2O strategy means more than having an online and offline presence. It requires an integrated multi-channel marketing ...
Social Commerce: Turning TikTok & Instagram Moments Into Sales Gold
Integrating e-commerce with social media has proved a powerful revenue generator for both niche and mainstream brands. This synergy ...
Will Agencies Sustain Momentum in H2?
R3LATIONSHIPS (5 August 2021) – This issue looks at how marketers can respond to the end of third-party cookies, and ...
How Agency Holding Groups Could Sustain Newfound Momentum in H2
Marketing Dive - After years of struggling with returning to growth and the encroachment of management consultancies on their ...
Adobe, Pizza Hut & RedBull Award Creative & Media Accounts
PITCH R3PORT (20 JULY 2021) - Increased mobility sees transport, insurance, beverage, and tourism brands put accounts into review ...
NFTs Remain Technology in Search of Clear Brand Strategy. Can Agencies Bridge the Gap?
Marketing Dive - While nonfungible tokens (NFTs) — unreplicable digital assets certified by blockchain technology — remain a controversial topic, ...
IN THE NEWS
Gucci Owner Kering Group Kicks Off Global Media Review
Kering Group has kicked off a global agency review that spans media planning and buying across all of Kering Group’s brands and markets.
R3 Co-founder and Principal, Shufen Goh, participated in a Campaign Leading Change panel session on how to reskill and upskill the workforce to meet the rising demands for leadership skills in technology, creativity, and digital.
Indonesian adland veteran Anne Ridwan has joined independent global marketing consultancy R3 as Country Director for Indonesia. In this role, Ridwan will work closely with R3’s co-founders to grow the consultancy’s presence in Indonesia…