Home2020-06-08T11:56:51+08:00

WHAT WE DO

Return on Agency

Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.

Return on Media

Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.

Return on Investment

Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.

INSIGHTS

IN THE NEWS

Great insights from @eightinc's virtual summit on Tomorrow's Human Experience. Gerald Marion, Chief Customer and Strategy Officer @BupaAustralia discussed how brands can convey trust & suggested for brands to pick the right battles; there is 1 purpose but 2 pathways to execution.

It would be an understatement to say it's an exciting week down under! Initiative Australia firmly holds the #1 SPOT / Best Performing Media Agency for May. We couldn't be more proud of this outstanding & determined team. @bandt @R3WW

https://t.co/1WmycLUdWy

.@InitiativeWW #Australia once again clinches the most number of new business wins for May including #PernodRicard, #AussieHomeLoans and #Repco, reports
@R3WW: https://t.co/lipbo0nzeW

.@awarenews and R3 have released our study which shows how advertising has been slow to communicate the change in female roles and responsibilities. The report also highlights 3 ways in which advertisers can have better representation. Read more here: https://t.co/0baA4Zrm0M

. @DDBAustralia topped our Top 10 Creative Wins New Business League for May by securing the @JNJNews and
@Coles. Other wins included @DeutschInc and @cpbgroup winning @Petsmart and @vrbo in the US, respectively. #newbusiness #creative #creativewins

. @OMD_Worldwide and @phdworldwide dominated our top 10 Media Wins New Business League for May with 3 wins respectively across the US, UK, India, South Africa, and Australia. #newbusiness #media #mediawins

We're looking for a stellar Media Consultant to join our Beijing office! Job description here: https://t.co/RFSHmPxWJ7 #china #careers

The @ANAmarketers and R3 have partnered to produce the 2020 Marketing, Innovation, and Technology Survey Report. Read more from @marketingdive below:
https://t.co/GJNydO5hcF

Very insightful presentation by Cary Nave, Marketing Manager, Procurement at @AnheuserBusch during the @ProcureCon Marketing Virtual Event yesterday. He discussed how he manages experiential marketing supply risk through 5 key pillars incl. spend oversight & tech integration.

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