WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Mobile & OTT Lead Media Inflation Rates in China, Despite A Decrease in Growth
Digital mobile media and OTT will lead China’s media inflation…
Five Ways to Chase Growth with Strategic Brand Partnerships in APAC
85% of APAC CMOs want to improve customer experience, and…
R3 Celebrity Index: Estée Lauder Taps Hot Celebs, Makes Singles Day Record
Each month, Jing Daily and R3 brings you a list…
India’s Social Commerce Wave: From Buy Now Buttons to WhatsApp Groups
In WARC's Spotlight series on India, R3's Seema Punwani explores…
R3 Celebrity Index: Latest Little Fresh Meat You Need to Know – August Celebrity Ranking
Each month, Jing Daily and R3 brings you a list…
CMO Succession Path in Crisis
80% of publicly reported CMO appointments in the first half…
New Business League Global – July 2019
New Business League Philippines – July 2019
Closing The Loop On The “Lost Mile” Of Marketing
One of the most interesting insights we have gathered from…
IN THE NEWS
R3 Builds Its Senior Team with Two Promotions
April 2019 – R3 builds its senior team with the promotion of Jenny Ong and Thuy-My Nguyen to senior consultants. “As a company, we’ve embarked on projects that have demanded sharp financial acumen, tackling…
“The Inside of a Pitch” at The Drum’s Agency Acceleration Day APAC
R3's Co-founder and Principal, Shufen Goh, joined Jessica Davey of McCann Worldgroup and Joanna Jones from VICE on a panel…
Talking About The Future of Retail Marketing at ANA New York
R3 moderated a discussion with Trevor Summer, CEO of Perch and Fred Gerantabee, Global VP Digital Innovation at Coty on…
Yee shrugged off his teen idol identity to become an actor, thanks to his performance in the hit film Better Days, which dominated social media in October.
@R3WW #China #Celebrities
https://t.co/IWjr21O3tf
When selecting celebrity #influencers in #China, brands are looking beyond current popularity and weighing long-term potential, says R3's Sabrina Lee https://t.co/giSUfq6X84
Agencies can build better relationships with #marketing #procurement by having good working knowledge of practices & remuneration models, says R3's Melissa Lea https://t.co/7GgHcH5e6q
.@R3WW Taps Agency Veterans To Bolster NY, LA Teams https://t.co/7St4WNbxUo @mp_mcclellan