WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Overcoming FOFO (The Fear of Finding Out)
This article was written by Greg Paull, Co-founder & Principal,…
New Business Remains Resilient Despite Decrease of 10% in H1 2020
Creative Agencies Continue to Have to Do More with Less…
Marketing Is Making Shopping Social with Livestreaming
This article on the growth of e-commerce livestreaming was written…
Can Great Creative Work Be Made with Less?
This article on innovations in creative production was written by…
Gender in Singapore Advertising: A Study by AWARE and R3
This was originally published by AWARE. Compelling, effective advertising must…
3 Ways Marketers Can Reduce Risk in the Agency Pitch Process
This article was written by Greg Paull, co-founder & Principal,…
CMO Outlook: Building Trust to Build Effectiveness
This article is by Shufen Goh, Co-founder & Principal at…
Three Lessons from China’s COVID-19 Recovery Playbook
This article was written by Greg Paull, Co-founder and Principal,…
Marketing M&A Stalls As Pandemic Disrupts Deal-making
"2020 is going to be a complete reset on M&A.…
IN THE NEWS
R3 Builds Its US Presence with Five Hires Across New York and Los Angeles
R3 builds its US presence across New York and Los Angeles with five new consultants who bring expertise in consumer-media insights, digital creative content marketing, experiential marketing, retail and PR.…
WEBINAR3 Series: Media Rebates – The Good, The Bad, and The Ugly
What media rebates are, the amount of rebates across different forms of media, solutions and best practices were the topic…
WEBINAR3 Series: Benchmarking Paid, Owned, and Earned Media
The fundamentals of benchmarking media, and best practices regarding what can, cannot, and should be benchmarked were covered in R3's…
R3 has teamed up with @Campaignmag for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses. Check out more below:
R3's @GregPaull is encouraging marketers to participate in a new study, CMO Outlook. The purpose of CMO Outlook is to provide useful information to marketing leaders that will help them make decisions in the short term. Read more here: https://bit.ly/3adsPmh
WPP & Omnicom Lead Creative and Media Wins for the first half of this difficult year according to the latest roundup from @R3WW https://buff.ly/31iuzXk
Join R3's @gregpaull & @wfamarketers on 22 July to learn more about the acceleration of #livestreaming and #ecommerce. #marketing #retail https://wfanet.org/events/item/2846/webinar-live-streaming-e-commerce/about
“There’s more pressure than ever on agencies to perform with marketers expecting more for less,” says @gregpaull #media #marketing #agencyreview https://www.adexchanger.com/agencies/media-agency-review-activity-spikes-during-covid-19/
As brands are being called to take a stand, risk management should be factored in the agency pitch process, says R3's @gregpaull. #agency #marketing https://marketingmagazine.com.my/3-ways-marketers-can-reduce-risk-in-agency-pitch-process/