WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Stop Thinking of Your Supplier Diversity Programmes as Just Another PR Exercise
Supplier diversity programs have become familiar components of overall business thanks to heightened awareness around the benefits and advantages ...
Improving Marketing Supplier Diversity Programs
Supplier diversity programs have become familiar components of overall business thanks to heightened awareness around the benefits and advantages ...
56% of APAC Marketers Believe They Can Do Better In Environmental, Social & Corporate Governance
In the latest R3 and Campaign CMO Outlook study, 56% of senior marketers in APAC said their companies “could ...
Modern Automotive Marketing Operations
Running marketing teams and agency ecosystems on legacy structures is like racing the 24 Hours of Le Mans on ...
What Does Gojek & Tokopedia’s Merger Mean for E-Commerce in Indonesia?
This insight is by Anne Ridwan, Country Director, R3 Indonesia What does the Gojek and Tokopedia merger mean for ...
Navigating the World (Mostly) Without Cookies
The jar is emptying and the cookie’s moment in the limelight is coming to an end. The good news ...
Pinterest, Canva and Shutterfly Name Creative, Media & PR Agencies
PITCH R3PORT (15 May - 2 June 2021) - Tech-driven platforms prepare to relaunch in a post-pandemic landscape with ...
China KOL Market Analysis
As the overall market for content marketing has hit a plateau, factors including platform differentiation, integrated marketing strategy, and ...
Barilla, Levi’s & LG TVs Award Global Creative Accounts
PITCH R3PORT (9 - 29 April 2021) - Barilla awards Publicis Italy global creative duties, while Wieden & Kennedy ...
IN THE NEWS
R3 & 4A’s Partner to Further Diversity, Equity & Inclusion in Marketing Through Data, Research & Benchmarks
As the DEI research partner of the 4A’s, R3 will work in tandem with the 4A’s to collect and apply data on diversity in talent, leadership, and operations.
R3 Co-founder and Principal, Shufen Goh, participated in a Campaign Leading Change panel session on how to reskill and upskill the workforce to meet the rising demands for leadership skills in technology, creativity, and digital.
Indonesian adland veteran Anne Ridwan has joined independent global marketing consultancy R3 as Country Director for Indonesia. In this role, Ridwan will work closely with R3’s co-founders to grow the consultancy’s presence in Indonesia…