WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
CPG Companies Are Performing While Transforming in 2023
The world’s leading CPG brands are fortifying their businesses by restructuring for efficiency and building the strength of household ...
Agency In-housing Debate Resurfaces, With Fresh Shades of Nuance
Marketing Dive - In-housing has found itself back in the spotlight in the early months of 2023. With influential companies ...
2023 Global Agency Family Tree
R3’s Global Agency Family Tree is a snapshot of the world’s marketing agency ecosystem. It includes leading holding companies, ...
Has Shopee Missed the Boat on a Post-Pandemic Strategy?
Campaign Asia - As the world emerges from the shadows of Covid, ecommerce giant Shopee is facing some major ...
Vive Le Pitch: French Holding Groups Dominate 2022 New Business
2022 was the year of growth for French holding companies, with Publicis Groupe and Havas leading R3’s New Business League. ...
The Metaverse Doesn’t Exist…Yet
ANA - Though it was all the rage in 2022, the truth is the metaverse doesn't even exist yet. ...
IN THE NEWS
R3 Hires Digital Advertising Pioneer Joanna O’Connell to Lead Innovation
May 2023 – Independent global marketing consultancy R3 has ...
Unlocking New Opportunities at R3’s Chicago Marketing Procurement Roundtable
At R3’s closed-door roundtable in Chicago, marketing procurement leaders from Kellogg’s, Molson Coors, Walgreens, Kimberly Clark, and McDonald’s discussed issues related to finding efficiencies in a landscape that offers greater possibilities and flexibility.
Ask The Consultant
3 Trends In Digital Projects Personalization: The value of first-party ...
R3 Boosts Global Media Leadership with Key Hire in EMEA
R3 has expanded its EMEA team with former Johnson & Johnson and Mindshare alumna, Kate Keane.