WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
Ask A Consultant: How Can Brands Make Content At Scale?
R3 Senior Consultant, Moya Fry, recently had the pleasure of speaking with more than forty procurement, finance and marketing ...
Improving on Paying for Performance
Regardless of economic climate, cutting cost is always easier than getting more value from your spend. As businesses bow ...
An R3 & ANA Chat with ChatGPT
ChatGPT can be used to power chatbots or virtual assistants, allowing businesses to provide personalized and interactive customer support. These ...
Marketer Mindsets on In-housing vs. Agencies Needs to Change
Digiday - It’s no longer us against them. Last week, the ANA released its latest report on in-housing, authored ...
CPG Companies Are Performing While Transforming in 2023
The world’s leading CPG brands are fortifying their businesses by restructuring for efficiency and building the strength of household ...
Agency In-housing Debate Resurfaces, With Fresh Shades of Nuance
Marketing Dive - In-housing has found itself back in the spotlight in the early months of 2023. With influential companies ...
NEW BUSINESS LEAGUE
IN THE NEWS
R3 Hires Digital Advertising Pioneer Joanna O’Connell to Lead Innovation
May 2023 – Independent global marketing consultancy R3 has ...
Unlocking New Opportunities at R3’s Chicago Marketing Procurement Roundtable
At R3’s closed-door roundtable in Chicago, marketing procurement leaders from Kellogg’s, Molson Coors, Walgreens, Kimberly Clark, and McDonald’s discussed issues related to finding efficiencies in a landscape that offers greater possibilities and flexibility.
Ask The Consultant
3 Trends In Digital Projects Personalization: The value of first-party ...
Danone Appoints BETC & Havas Creative
Following a global review driven by the US agency consulting R3 for Danone, BETC and Havas Creative have won the communications of the global brands of the group.