WHAT WE DO
Return on Agency
Our Review Process leverages our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of a new agency hire.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Digital Ecosystem Benchmarking and Marketing Effectiveness Audits.
INSIGHTS
C-suite Talk: How Marketers Can Avoid Getting Sidelined in 2022
Marketing Interactive - The upcoming year will be an important transitional year for CMOs, as they are required to ...
From Culture to Contracts: Committing to Diversity & Inclusion In Marketing
By Shufen Goh, Principal & Co-founder, R3 - As professionals working in Southeast Asia's multicultural region, we walk a ...
Brands in South East Asia Do Not Ask for Diverse & Inclusive Ads, Agencies Reveal
The Drum - Advertising agencies in South East Asia have revealed they never see specifications for diversity in client ...
Teeing Up Your Brand for Sports Sponsorship
If a brand wants a fast way to reach their audience, sports cuts across culture, language and politics. When ...
Is A Lack of Exposure Around Paralympians Holding Back Marketing Efforts?
Marketing Interactive - The Tokyo 2020 Paralympic Games wrapped up on 5 September in a colourful closing ceremony to signify ...
How Will Marketers Adapt to China’s Video-Game Restrictions for Kids?
Campaign Asia - China is limiting the time minors can play video games to three hours per week—a strict ...
IN THE NEWS
Standard Chartered Concludes Global Media Pitch With 5-Year Contract
Standard Chartered has handed incumbent dentsu international its global media remit for five-years in a pitch handled by R3.
SG Whole of Government 3-year Media Buying Contract Up for Grabs
Earlier this year, Singapore's Ministry of Communications and Information (MCI) appointed R3 to assist with the development, execution, and evaluation of its media buying services contract.
Adland Diversity & Inclusion Index 2021
Marketing Interactive, ManpowerGroup, and R3 have unveiled the results of the inaugural Adland Diversity & Inclusion Index, shortlisting 21 policies from 20 different firms, after intense scrutiny of the submissions.
Gucci Owner Kering Group Kicks Off Global Media Review
Kering Group has kicked off a global agency review that spans media planning and buying across all of Kering Group’s brands and markets.