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Banking On Creativity

Management consultant company makes an unusual move. Accenture Interactive has…


.@R3WW Shufen Goh kicks off today's session on 'Driving Shared Success: Optimising the Client-Agency Relationship' with an in depth discussion on challenges in the marketing Comms space and research on PR agencies and trends in China.

Ever since @Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. @R3WW’s June list sheds some light on newcomers.
#China #KOLs

Winning more of clients' budgets has always been the goal for holding companies, but how they plan to do it diverge on data and agency brands #marketing #strategy https://t.co/B1RXjCeFLl

With its selection of @phdworldwide as its global media agency, @tiktok_us makes another move towards being the "Instagram for the mobile video age" says R3's @gregpaull. #tiktok #media #marketing https://t.co/NNrsWAhxVF

Independent agencies in China, Japan & India are turning up the heat on holding groups, promising to deliver "faster, cheaper, and just as good," says R3's @GregPaull #marketing #agencies https://t.co/QDRJkJe4PY

With so many different technologies now available to marketers, the question then becomes which ones are worth investing in? #future40 #marketing #technology https://t.co/rj7O721kyw

How to build brand loyalty. See how @CaesarsEnt uses personalization to build brand loyalty and retain customers in R3's #future40 report https://t.co/kZ4cG0RNwG #personalization

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