@R3WW partner Seema Punwani gives a sneak peek at at The CMO Outlook in partnership with @CampaignAsia. One key trend - CMOs are paying way more attention outside their own product categories to succeed. Full results coming for Campaign members in the days ahead.
.@R3WW Shufen Goh kicks off today's session on 'Driving Shared Success: Optimising the Client-Agency Relationship' with an in depth discussion on challenges in the marketing Comms space and research on PR agencies and trends in China.