Insights
R3’s research, reports and data analysis provide business leaders with the marketing intelligence they need to inform strategic decisions. Explore our library of insights below.
RECENT
Retail Media Networks
The relationship between retailers and brands is an interdependent one: brands, particularly CPGs and other manufacturers of physical goods, ...
Key Takeaways from Effie Awards Singapore
Sep 2023 - The R3 team attended the 20th Singapore Effie Awards and Learning Festival recently, and walked away ...
Global Creative Hotshops
Boutique creative hotshops, with their nimble structures and specialized expertise, offer marketers unique value propositions. Their agility, customized approach, ...
Rethinking Non-Working Media
Three reasons why it's time for marketers to move on from the concept of “non-working” media, as shared by R3 ...
Winning Digital Share of Shelf
Seeing e-commerce as the future of retail could have been nearly impossible, until recently. The coronavirus pandemic was the unexpected ...
Social Trends for Filipino Marketers to Navigate in 2023
adobo Magazine - Social media has proven to be an efficient platform for businesses to initiate digital marketing campaigns and to ...
2023 APAC Agency Family Tree
R3’s APAC Agency Family Tree is a snapshot of the region's marketing agency ecosystem. It includes leading holding companies, ...
Cannes Lions 2023 – CMO Summary Report
The 70th Cannes Lions International Festival of Creativity reflects an era where the marketing industry is trying its best ...
AI in Creative & Production
AI can be considered a double-edged sword for marketers and agencies, presenting both opportunities and challenges. While AI can ...
Ask A Consultant: How Can Brands Make Content At Scale?
R3 Senior Consultant, Moya Fry, recently had the pleasure of speaking with more than forty procurement, finance and marketing ...
Governance & Transparency In Influencer Marketing
This handout outlines common challenges marketers face in influencer marketing, the evolving influencer journey, and the influencer landscape. Governance ...
Improving on Paying for Performance
Regardless of economic climate, cutting cost is always easier than getting more value from your spend. As businesses bow ...
