Insights
R3’s research, reports and data analysis provide business leaders with the marketing intelligence they need to inform strategic decisions. Explore our library of insights below.
RECENT
Travel & Tourism Brands Announce New Agency Partners
PITCH R3PORT (August 2022) - Travel and ticketing platforms like Boston Tourism, Berlin Airport and Hong Kong Tourism name ...
Will the ad industry benefit from Big Tech’s layoffs?
Campaign - In a changing talent marketplace, Campaign US asked industry leaders: Given the war for talent, do the ...
Project vs retainer: Which is better to manage burnout, creativity, and profitability?
Campaign - Retainer contracts, where agencies are signed up to deliver creative and media services in the long term, ...
Why Big Agencies are Investing in Supply Chain and Inventory Services
Marketing Dive - Though advertising agencies have long pushed for a seat at the table where they would have ...
Layoffs are hitting the ad industry: Here are 8 companies that have cut staff so far, including Oracle and AppLovin
Business Insider - Marketing is typically the first expense companies cut in economic downturns or times of uncertainty. A ...
How a pharma company created an in-house creative team from scratch
Campaign - Marketers are being more aggressive in building out in-house teams, with 53% of brands already embedding in-house ...
Will the loss of data interoperability impact media reviews?
Campaign - When advertisers review their media accounts with agencies today, their biggest concern and challenge is addressing the ...
Agencies Desperately Desire Better Feedback From Brands After New Business Pitches
Adweek - Ghosting is just part of a larger feedback problem agencies face when dealing with potential clients during ...
WFA: The Rise of Freelance Talent
WFA - Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, ...
‘Everything is getting squeezed’: Half a year in, the economic crisis is contorting ad spending
Digiday - Think about it: the cost of linear TV is rising because people are watching more on demand while ...
Bud Light, Carlsberg, and Pernod Ricard Name Creative Agencies
PITCH R3PORT (July 2022) - Alcohol brands look for new agency partners as brand-retail collaboration becomes key to industry ...
Meeting Healthcare Professionals in the Buying Cycle
The world of life sciences is undergoing a rapid and disruptive transformation, driven both by a multitude of new ...
