Insights
R3’s research, reports and data analysis provide business leaders with the marketing intelligence they need to inform strategic decisions. Explore our library of insights below.
RECENT
2022 China Media Inflation Report
The eleventh edition of R3's China Media Inflation report covers 2021 actual inflation and 2022 inflation forecasts. For this report, ...
China’s Digital Advertising Revenue Increases 22% in 2021, with Mobile, OTV and OTT Driving Media Costs in 2022
Digital advertising revenue in China is estimated to increase by 22% in 2021, according to independent marketing consultancy R3. ...
How Brands Are Failing to Connect With Millennial Mothers
Campaign Asia - As gender roles become more fluid in Asia, so have parenting roles. Women with children are ...
Millennial Mothers in A Changed World
The pandemic has challenged Millennial mothers in Asia with an unprecedented number of pressures and demands. A majority are juggling ...
C-suite Talk: How Marketers Can Avoid Getting Sidelined in 2022
Marketing Interactive - The upcoming year will be an important transitional year for CMOs, as they are required to ...
From Culture to Contracts: Committing to Diversity & Inclusion In Marketing
By Shufen Goh, Principal & Co-founder, R3 - As professionals working in Southeast Asia's multicultural region, we walk a ...
Leveraging China’s Network Effect in Automotive Marketing
China’s automotive market is recovering, but not without bumps in the road. Chip shortages have slowed the pace of ...
Brands in South East Asia Do Not Ask for Diverse & Inclusive Ads, Agencies Reveal
The Drum - Advertising agencies in South East Asia have revealed they never see specifications for diversity in client ...
Diversity: From Agency to Ads
Diversity and inclusion have a very different take in Southeast Asia. The region consists of multiple countries in varying ...
Privacy, Personalization & The Search for An Identity Solution
The pandemic has spotlighted issues around consumer privacy and the need for social media platforms to collect data so companies ...
AB InBev, Liberty Mutual, Santander & Lloyds Banking Group Put Accounts in Review
PITCH R3PORT (12 OCTOBER 2021) – There’s no slowing down when it comes to media accounts up for review even ...
DTC & The Cost of Customer Acquisition
The Direct-to-Consumer (DTC) model has been the darling of product innovators and familiar household brands looking to supplement (if ...
