Insights
R3’s research, reports and data analysis provide business leaders with the marketing intelligence they need to inform strategic decisions. Explore our library of insights below.
RECENT
Private Label Strategies in China
The private label market in China shows great potential for development. Though uptake has been slow in recent years ...
To Defend or Not to Defend—That Is the Question for Incumbent Agencies
Adweek - Data confirms that jarring reality. Just 15% of agency incumbents retained business amid reviews in 2021, according to ...
China Agency Scope 2022
The R3-SCOPEN 2022 AGENCY SCOPE Study is the 9th edition of a study that is conducted across 11 markets ...
65% of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists & Media Platforms
The power of digital media and the growing importance of first-party data has led to an increased involvement of ...
QSR Brands Prepare for a High-inflation Economy with New Agency Partners
Written by Greg Paull, Co-founder and Principal, R3 - It might look like a season for change for quick-service restaurants ...
Costa Cruises and Hyatt Hotels Award Creative and PR Accounts
PITCH R3PORT (28 FEBRUARY 2022) - Travel and hospitality brands prepare to launch into new marketing campaigns as borders ...
QSR Brands Pizza Express, KFC, McDonald’s, and Subway Name New Agencies
PITCH R3PORT (18 JANUARY 2022) –QSR brands kick off the year with new agencies. Pizza Express, KFC, McDonald’s and Subway ...
Looking Forward: CPG Growth Strategies
The annual gathering of the Consumer Analysts Group of New York is a time for the biggest brands in ...
68.8% of China Marketers Name e-Commerce As a Key Scope Work
According to the ninth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s platform economy is reshaping agency partnerships. ...
6 Ways to Make Media More Inclusive & Culturally Relevant
Written by Greg Paull, Co-founder & Principal, R3 - It’s time to zoom into the process of media planning ...
Influencer Compensation Models
The expansion of influencer activities into new sectors means that marketers are able to pursue different types of social ...
2022 Global Agency Family Tree
R3's Global Agency Family Tree is a snapshot of the world's marketing agency ecosystem. It includes leading holding companies, ...
