Insights
R3’s research, reports and data analysis provide business leaders with the marketing intelligence they need to inform strategic decisions. Explore our library of insights below.
RECENT
R3VIEW – Q3 2024
Q3 2024 has been a period of organizational change, with many organizations streamlining ways of working, reshaping their portfolios ...
2025 Pharma Agency Family Tree
R3’s annual Pharma Agency Family Tree offers a snapshot of the agency ecosystem in the pharmaceuticals industry. It features ...
Social Commerce – FAQs and Best Practice Guide
With the rise of social commerce, marketers are further integrating social engagement with sales to close the conversion gap. ...
Influencer Management & Agency Partnerships – FAQs and Best Practice Guide
In today’s fast-evolving influencer marketing landscape, success relies on more than just selecting the right influencers; it requires a ...
Effective Media Cost Savings Measurement
Media cost savings guarantees are a standard feature in an agency review and contract negotiation process. It is crucial ...
Maximizing Value and Efficiency in Agency Partnerships in Jakarta
April 26, Jakarta – The first R3 roundtable of 2024 in Jakarta brought together marketing and procurement leaders from FKS ...
Exploring the Future of Marketing in Bangkok
August 29, Bangkok – At R3's inaugural marketing and procurement roundtable in Thailand, leaders from AB Food & Beverages, ...
Small Sips, Big Wins: How Alcohol Brands Are Winning At Sport Sponsorships
Alcohol brands are innovating in face of category-specific challenges in sport sponsorship. High-profile sporting events offer a unique opportunity ...
Leveraging Your Influencer Mix
Understanding influencer types is vital for marketers as it allows for strategic campaign planning. Influencers come in various sizes ...
Media Performance Audits for Decision-Making
While sometimes considered a box-ticking exercise imposed on marketing teams by their compliance department, savvy marketers approach media performance ...
Cannes Lions 2024 – CMO Summary Report
Cannes Lions 2024 marked a moment in the evolution of marketing and advertising, with Generative AI making its presence ...
Keeping Up with the KOLs in APAC
July 4, Singapore – At R3’s roundtable in Singapore, marketing leaders from Changi Airport Group, Citibank, The Coca-Cola Company, ...
