Insights
R3’s research, reports and data analysis provide business leaders with the marketing intelligence they need to inform strategic decisions. Explore our library of insights below.
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Maximizing China Media Investment Effectiveness in 2023
R3 has released a report looking at best practice in media investment in China. R3’s China Media Investment Effectiveness ...
2023 R3 Pharma Agency Family Tree
R3’s Pharma Agency Family Tree is a snapshot of the world’s health and pharma marketing agency ecosystem. It includes leading ...
Talent Issues Force Agencies to Stay Selective
Adweek - Pitch consultancies like R3 have seen new business decreasing as a recession looms. According to R3’s analysis, the ...
What Netflix & Disney+ Ad-supported Tiers Mean for the TV Ad World
Campaign - With streaming giant Netflix about to launch its Basic with Ads plan later this week, and Disney+ bringing ...
Playing for ROI: In-Game Advertising Trends
The global gaming industry has matured in recent years with advancements in technology and a growing user base. Expected ...
Martech Maturity in China: Models & Solutions
Brands have gone through stages of digital transformation; from adopting online marketing technology and investing in social media, to ...
China Brands Beyond Borders
The global success of Chinese brands comes with increased quality of Chinese products, a constant drive to improve and ...
Go Fishing for Digital Talent During the Tech Crash
Campaign - Big Tech companies are being forced to make big changes to their business as the economy and ...
Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads
Campaign - At a recent pitch for a creative agency of record for a multinational consumer goods brand in ...
Omnicom Group launches gaming unit for in-game advertising, influencer marketing
AdAge - According to eMarketer, Americans spent $47 billion on gaming software and services in 2021. Gaming analytics firm ...
Digital Performance in Luxury
How global consumers shop for luxury goods during the pandemic has shaped a new landscape for high-end brands. A ...
Winning on Media Metrics 2022
This report on Media Metrics is aimed at helping marketers define and capture the most effective media measurements for ...
