Insights
R3’s research, reports and data analysis provide business leaders with the marketing intelligence they need to inform strategic decisions. Explore our library of insights below.
RECENT
2023 China PR Agency Scope
Public relations teams in China are experiencing greater synergies with internal marketing departments as a result of increased public ...
CPG Companies Are Performing While Transforming in 2023
The world’s leading CPG brands are fortifying their businesses by restructuring for efficiency and building the strength of household ...
CPG Transformation 2023
The world’s leading CPG brands are fortifying their businesses by restructuring for efficiency and building the strength of household ...
Marketing Procurement Trends 2023
Recent years have been a hard and fast lesson in agility for marketing and procurement leaders. The urgent transition ...
Agency In-housing Debate Resurfaces, With Fresh Shades of Nuance
Marketing Dive - In-housing has found itself back in the spotlight in the early months of 2023. With influential companies ...
2023 Global Agency Family Tree
R3’s Global Agency Family Tree is a snapshot of the world’s marketing agency ecosystem. It includes leading holding companies, ...
Has Shopee Missed the Boat on a Post-Pandemic Strategy?
Campaign Asia - As the world emerges from the shadows of Covid, ecommerce giant Shopee is facing some major ...
Vive Le Pitch: French Holding Groups Dominate 2022 New Business
2022 was the year of growth for French holding companies, with Publicis Groupe and Havas leading R3’s New Business League. ...
The Metaverse Doesn’t Exist…Yet
ANA - Though it was all the rage in 2022, the truth is the metaverse doesn't even exist yet. ...
Brand Owned Shopping Festivals & CSR Communication Shape Content Marketing Trends in China
With 1.4 billion digital-first consumers, China’s mobile-savvy population has often signaled the future direction of global digital, social, and e-commerce ...
Building Purposeful Brand Councils
Brand-building continues to be of key importance to marketers as people demand greater accountability and consistency throughout a brand’s ethos ...
Overcoming the Fear Factor in Agency Reviews
Significant changes within a marketing organization can signal that a company is preparing to go on the offensive. It ...
