Insights
R3’s research, reports and data analysis provide business leaders with the marketing intelligence they need to inform strategic decisions. Explore our library of insights below.
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Sponsorship Compensation Models
Sponsorship compensation models are evolving, and marketers can maximize their ROI by adopting a strategic, data-driven approach. This guide ...
International Women’s Day 2025: Accelerate Action
As we reflect on this year's International Women's Day theme, "Accelerate Action", we are inspired by our colleagues who ...
2025 Global Agency Family Tree
R3’s annual Global Agency Family Tree offers a snapshot of the global agency ecosystem. It features major holding companies, ...
Retail Media Networks: Truths Behind Pricing & Programmatic Extensions
Marketers can harness the full potential of retail media networks by adopting a strategic approach. Retail media networks present ...
R3VIEW – Q4 2024
2024 has been a year of transformation, with Q4 in particular seeing many organizations refine their operations, restructure their ...
Upfront Negotiations for Financial Decision-Makers – An R3 Guide
Much of the television media business is secured during the annual upfronts season, when advertisers commit to a specific ...
Ensure The Success of Gen AI Integration With Contract Reviews
The increased adoption of Gen AI in the marketing supply chain is revolutionizing how agencies and brands interact, create ...
The “Opt-In” Media Inventory Trap – An R3 Guide
The rise of "opt-in" inventory media buys offered by agencies presents an opportunity for advertisers to reduce their media ...
Driving Transparency in Influencer Agency Partnerships
Cracking the Influencer Marketing Code In today’s dynamic marketing landscape, brands are increasingly turning to influencers to enhance reach ...
R3VIEW – Q3 2024
Q3 2024 has been a period of organizational change, with many organizations streamlining ways of working, reshaping their portfolios ...
2025 Pharma Agency Family Tree
R3’s annual Pharma Agency Family Tree offers a snapshot of the agency ecosystem in the pharmaceuticals industry. It features ...
Social Commerce – FAQs and Best Practice Guide
With the rise of social commerce, marketers are further integrating social engagement with sales to close the conversion gap. ...
