Insights
R3’s research, reports and data analysis provide business leaders with the marketing intelligence they need to inform strategic decisions. Explore our library of insights below.
RECENT
R3 & ISBA Launch Marketing Procurement Partnership With Agency Landscape & Performance Trends
March 2024 – Independent global marketing consultancy, R3, is delighted to be named a Marketing Procurement partner of the ...
2024 Global Agency Family Tree
R3’s Global Agency Family Tree is a snapshot of the world’s marketing agency ecosystem. It includes leading holding companies, ...
An 8.4% Increase in Creative Investment Throws Light on A Relatively Muted 2023 Global New Business Landscape
The Global Creative and Media new business landscape for 2023 proved to be relatively muted despite marque accounts like ...
Marketing Procurement Trends 2024
Marketing procurement professionals face a mighty challenge: managing a brand’s need to remain progressive while keeping one foot firmly ...
Increasing E-Commerce Effectiveness in APAC With Enablers
WFA - Physical retail has certainly made a comeback since 2022. E-commerce, however, remains an area of growth for ...
Key Takeaways from FUTR Asia
November 2023 - The R3 team participated in the FUTR Asia Summit 2023, gaining valuable insights into the future ...
2024 China Media Inflation Report
R3's 2024 China Media Inflation Trends Report covers 2022/2023 actual inflation and 2024 inflation forecasts. This report mainly focuses ...
China’s Digital Advertising Revenue Grows 15.5% in 2023, With Digital Display & OOH Driving Media Costs in 2024
Total advertising revenue growth in China is expected to reach 8.2% in 2023, with digital outpacing all other media ...
Unlocking The Power of Brand-Creator Collaborations
Influencer marketing has become the cornerstone of marketing strategy in Indonesia. A survey with senior marketers in Indonesia conducted ...
Driving Value in Agency Partnerships
November 1 – During an exclusive roundtable event hosted by R3 in Jakarta, marketing and marketing procurement leaders from Bayer, ...
Optimizing Creative & Production with AI in the Philippines
October 19 – R3 and adobo organized a marketing roundtable in Philippines, attended by professionals from Cebu Pacific Air, ...
Integrated and Accelerated: Understanding the Modern Marketing Model
The increasing need for global-local solutions reflects the complexity faced by marketers today. Effective integrated marketing organisation and agency ...