China

68% of China Marketers Seek Specialized Agencies to Meet the Complex Demands of Digital Media

27 March, 2020

March 2020, Shanghai – According to the eighth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s marketers remain generally satisfied with their agencies and

68% of China Marketers Seek Specialized Agencies to Meet the Complex Demands of Digital Media2020-03-27T20:05:00+08:00

Articles

Top Consultants Issue Coronavirus Guidelines for Ad Agencies as They Pivot to Remote Pitches

19 March, 2020

The coronavirus pandemic has caused advertisers to slash budgets, and consultants who manage agency reviews for major advertisers predict a significant drop in related activity

Top Consultants Issue Coronavirus Guidelines for Ad Agencies as They Pivot to Remote Pitches2020-03-24T10:21:57+08:00

China

How China’s Agencies Are Coming Back After the Pandemic and Returning to Work

17 March, 2020

Agency holding companies including WPP, Publicis, IPG and Omnicom are either mandating or at least strongly encouraging employees to work remotely in impacted areas. Omnicom

How China’s Agencies Are Coming Back After the Pandemic and Returning to Work2020-03-24T10:53:27+08:00

Articles

What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?

1 February, 2020

By Greg Paull Google’s plan to eliminate third-party cookies by 2022 might be causing some agitation in the digital advertising industry, but hindsight tells us that the third-party cookie

What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?2020-02-01T21:51:50+08:00