Articles
Ensure The Success of Gen AI Integration With Contract Reviews
2 November, 2024
The increased adoption of Gen AI in the marketing supply chain is revolutionizing how agencies and brands interact, create and collaborate. With this shift ...
Insights Articles
Articles
Driving Transparency in Influencer Agency Partnerships
18 October, 2024
Cracking the Influencer Marketing Code In today’s dynamic marketing landscape, brands are increasingly turning to influencers to enhance reach and credibility. However, managing influencer ...
Articles
Exploring the Future of Marketing in Bangkok
3 September, 2024
August 29, Bangkok – At R3's inaugural marketing and procurement roundtable in Thailand, leaders from AB Food & Beverages, Accor, Coca-Cola, ExxonMobil, GSK, Mayora, ...
Articles
Keeping Up with the KOLs in APAC
5 July, 2024
July 4, Singapore – At R3’s roundtable in Singapore, marketing leaders from Changi Airport Group, Citibank, The Coca-Cola Company, Kerry, Trust Bank Singapore, Singtel, ...
Articles
Maximizing Value and Efficiency in Agency Partnerships in Jakarta
28 April, 2024
April 26, Jakarta – The first R3 roundtable of 2024 in Jakarta brought together marketing and procurement leaders from FKS Food, Multi Bintang Indonesia, Danone, ...
Articles
R3 & ISBA Launch Marketing Procurement Partnership With Agency Landscape & Performance Trends
6 March, 2024
March 2024 – Independent global marketing consultancy, R3, is delighted to be named a Marketing Procurement partner of the Incorporated Society of British Advertisers ...
Articles
An 8.4% Increase in Creative Investment Throws Light on A Relatively Muted 2023 Global New Business Landscape
10 February, 2024
The Global Creative and Media new business landscape for 2023 proved to be relatively muted despite marque accounts like Pfizer, Uber, and Kimberly-Clark put ...
Articles
Key Takeaways from Singapore AdMarCom Festival
29 January, 2024
January 2024 – R3 attended the Singapore AdMarCom Festival 2024, organised by the Association of Advertising & Marketing Singapore (AAMS). The event showcased the ...
Articles
Key Takeaways from FUTR Asia
30 November, 2023
November 2023 - The R3 team participated in the FUTR Asia Summit 2023, gaining valuable insights into the future consumer, retail and e-Commerce strategy, ...
Articles
China’s Digital Advertising Revenue Grows 15.5% in 2023, With Digital Display & OOH Driving Media Costs in 2024
23 November, 2023
Total advertising revenue growth in China is expected to reach 8.2% in 2023, with digital outpacing all other media formats, growing 15.5% year-on-year, according ...
Articles
Unlocking The Power of Brand-Creator Collaborations
7 November, 2023
Influencer marketing has become the cornerstone of marketing strategy in Indonesia. A survey with senior marketers in Indonesia conducted by R3 revealed that 84% ...
Articles
Driving Value in Agency Partnerships
2 November, 2023
November 1 – During an exclusive roundtable event hosted by R3 in Jakarta, marketing and marketing procurement leaders from Bayer, Combiphar, Danone, Green Asia Food, ...
Articles
Optimizing Creative & Production with AI in the Philippines
20 October, 2023
October 19 – R3 and adobo organized a marketing roundtable in Philippines, attended by professionals from Cebu Pacific Air, FWD, Globe, Cosmetique Asia, L’Oreal, ...
Articles
Integrated and Accelerated: Understanding the Modern Marketing Model
16 October, 2023
The increasing need for global-local solutions reflects the complexity faced by marketers today. Effective integrated marketing organisation and agency models require masterful balancing of ...
Articles
Unlocking New Marketing Procurement Opportunities
22 September, 2023
Sep 2023 - During an exclusive roundtable event hosted by R3 in Atlanta, marketing procurement leaders from IHG, Coca-Cola, Mars, Georgia-Pacific, Cox Communications, and ...
Articles
Key Takeaways from Effie Awards Singapore
15 September, 2023
Sep 2023 - The R3 team attended the 20th Singapore Effie Awards and Learning Festival recently, and walked away with many valuable learnings and ...
Articles
Rethinking Non-Working Media
22 August, 2023
Three reasons why it's time for marketers to move on from the concept of “non-working” media, as shared by R3 Senior Consultant Connie Pincus. The ...
Articles
Optimizing Creative & Production with AI
18 August, 2023
Aug 2023 - R3 organized two marketing roundtables in Singapore, attended by professionals from Colgate-Palmolive, DBS Bank, Singapore Economic Development Board, GSK, Health Promotion ...
Articles
Ad Agencies’ Procurement Tensions Ease as Relationships Improve — Experts Share Best Negotiating Practices
14 August, 2023
While most shops can relate at least one unpleasant encounter with a marketer’s procurement department, the once-palpable tension between the two parties seems to be subsiding. ...
