Articles
23 December, 2021
Digital advertising revenue in China is estimated to increase by 22% in 2021, according to independent marketing consultancy R3. The company’s eleventh China Media ...
Articles
23 November, 2021
Campaign Asia - As gender roles become more fluid in Asia, so have parenting roles. Women with children are more likely to share equal ...
Articles
5 November, 2021
Marketing Interactive - The upcoming year will be an important transitional year for CMOs, as they are required to go beyond just knowing about ...
Articles
3 November, 2021
By Shufen Goh, Principal & Co-founder, R3 - As professionals working in Southeast Asia's multicultural region, we walk a line between respect for tradition ...
Articles
26 October, 2021
The Drum - Advertising agencies in South East Asia have revealed they never see specifications for diversity in client briefs even though there is ...
Articles
16 September, 2021
If a brand wants a fast way to reach their audience, sports cuts across culture, language and politics. When you throw in the potential ...
Articles
7 September, 2021
Marketing Interactive - The Tokyo 2020 Paralympic Games wrapped up on 5 September in a colourful closing ceremony to signify unity and diversity. The games ...
Articles
31 August, 2021
Campaign Asia - China is limiting the time minors can play video games to three hours per week—a strict new regulation that is expected ...
Articles
2 August, 2021
Marketing Dive - After years of struggling with returning to growth and the encroachment of management consultancies on their business, agencies appear to have ...
Articles
19 July, 2021
Marketing Dive - While nonfungible tokens (NFTs) — unreplicable digital assets certified by blockchain technology — remain a controversial topic, agencies are nevertheless starting to ...
Articles
16 July, 2021
The Drum - Two of the largest Chinese tech platforms, Alibaba and Tencent, are looking at how they can integrate their walled gardens to ...
Articles
15 July, 2021
Marketing Interactive - Supplier diversity programs have become familiar components of overall business thanks to heightened awareness around the benefits and advantages of developing more ...
Articles
6 July, 2021
In the latest R3 and Campaign CMO Outlook study, 56% of senior marketers in APAC said their companies “could do better” regarding Environmental, Social ...
Articles
5 July, 2021
This article was written by Anne Ridwan, Country Director, R3 Indonesia. Crises don’t change technology trends so much as they accelerate them. With 66 ...
Articles
8 June, 2021
This insight is by Anne Ridwan, Country Director, R3 Indonesia What does the Gojek and Tokopedia merger mean for the e-commerce industry in Indonesia? ...
Articles
7 June, 2021
The jar is emptying and the cookie’s moment in the limelight is coming to an end. The good news is marketers, their agencies, publishers ...
Articles
19 April, 2021
This article was written by Greg Paull, Co-founder & Principal at R3. It was first published by Campaign. In a recent conversation with Mastercard ...
Articles
13 April, 2021
This article was originally written by Greg Paull, Co-founder & Principal at R3, for the ANA. With excitement building around Clubhouse, marketers are starting ...
Articles
25 March, 2021
This article was originally written by Greg Paull, Co-founder & Principal, R3 for ANA “Who’s a good fit for me?” This question tends to ...
China
14 January, 2021
Digital advertising revenue grew by almost 23% in 2020, making short video, e-commerce, and social media the platforms most in demand by Chinese marketers. ...
