insights
Cannes Lions 2023 – CMO Summary Report
4 July, 2023
The 70th Cannes Lions International Festival of Creativity reflects an era where the marketing industry is trying its best to balance self-interest, social responsibility, ...
Tag: CMO
insights
Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry
9 August, 2022
Digiday - Advertising agency executives and pitch consultants say overall marketers appear to be cautious, pulling back on budget and focusing on project work ...
insights
C-suite Talk: How Marketers Can Avoid Getting Sidelined in 2022
5 November, 2021
Marketing Interactive - The upcoming year will be an important transitional year for CMOs, as they are required to go beyond just knowing about ...
insights
CMO Succession Path in Crisis
12 September, 2019
80% of publicly reported CMO appointments in the first half of 2019 were external hires, according to a recent executive recruitment report. Speaking to Marketing: ...
news
Complex Business Landscape Big Challenge for 41% Asian CMOs
21 May, 2017
About 41 per cent of CMOs in Asia said managing an increasingly complex business landscape as their greatest challenge, a new book from global consultancy ...
news
China’s CMOs Explore Internal & External Transformation at Shanghai Roundtable
12 May, 2017
R3’s Shanghai CMO Roundtable, held on May 11, 2017 at the Azul Tapas Lounge in Shanghai, connected senior marketers from Blue Air, Giti, Unilever, Philip’s ...
news
CMOs Tackle Digital Transformation, Integration at NYC Roundtable
19 March, 2017
At the R3 New York Roundtable, discussion delved into the major challenges facing CMOs today, including getting integration right, the consumer journey and how large organizations can battle the “legacy disease.”
news
Asia’s CMOs Tackle Digital Disruption, Programmatic at AdTech Roundtable
24 May, 2016
Digital is pervading all areas of business today and its impact goes far beyond marketing. In response to high demand and interest in the topic, ...
news
China CMOs Demand Measurement With the Rise of Ad Tech
23 April, 2016
Offline and Online linked measurement still an issueManagement pressure on CMO’s to drive revenue from digitalVendor and Agency quality still an issue January 2016, Shanghai ...
