Greg Paull, Co-founder of R3 says, “Despite the stigma around it, gaming revenues still exceed film, music, and theater combined—and the smartest marketers have developed highly integrated strategies to be relevant to this essential demographic.”
YouTube Live is the leading platform in North America and Europe for live shopping because of its user adoption. Based on R3 research on non-gaming content, 45% of US livestream viewers aged 18 to 34 used YouTube Live.
“Clients like the idea of integration, but whether bringing logistics into the fold will really save brands time and money is yet to be proven,” said Greg Paull, co-founder and principal of agency search consultancy R3.
“It’s crucial [for brands] to be transparent and honest with feedback. It’s just much more helpful and also makes you a better client,” said consultancy R3 co-founder Greg Paull. https://www.adweek.com/agencies/agencies-desperately-desire-better-feedback-from-brands-after-new-business-pitches/
Penelope Siraj, the principal consultant at R3, explains agencies can start by being very clear on ownership and the result of the platform's processing and intelligence that can or cannot be extracted. https://www.campaignasia.com/article/will-the-loss-of-data-interoperability-impact-media-reviews/480158
Greg Paull, Co-founder & Principal at R3, says "predicting agency growth strategies has never been more challenging as marketers continue to make knee-jerk post-COVID reactions."
Craig Stein, senior consultant at R3 says, “it’s incumbent on marketers and their agencies to push the networks for more advantageous pricing for Linear TV buys."
#Automotive marketers might be restrained in their media spend, but they're still investing in marketing, says R3's Greg Paull.