Although overall media new-business revenue saw an increase in 2020, at the top five media agencies it fell by 27 per cent year on year, @R3WW found.
#media #business #creativeleagues
New data from independent consultancy @R3WW showed that, unsurprisingly, 2020 was a tough year for new business efforts on the global front.
[email protected], @droga5, @VMLYR, @Isobar & @Ogilvy take the top 5 spots in our Global Creative Agencies New Business League for December 2020. Creative has seen 14% more pitches but 12% less revenue. #R3newbusinessleauge #creative
. @WPP, @PublicisGroupe, @InterpublicIPG, @Omnicom & @dentsuintl hold the top 5 spots in our 2020 Holding Group New Business League Ranking for Q4. WPP outperformed the holding groups, winning double the revenue and number of new business wins. #R3NewBusinessLeague
. @MediaComGlobal, @InitiativeWW, @WavemakerGlobal, @StarcomWW & @OMD_Worldwide are the top 5 media agencies in our Global Media Agencies New Business League for December 2020. @MediaComGlobal is the only media agency to stay in the top 5 from the prev. year. #R3newbusinessleague
"Creative is reliant on media for form, visibility, and engagement. Marketers recognize the shift and are looking for partners who can lead," says R3's @GregPaull. Read more from @AdNews here: https://bit.ly/3pVxkZC
"Technology has made media a key driver of marketing. Creative is reliant on media for form, visibility, and engagement. Marketers recognise the shift and are looking for partners who can lead," says R3's @GregPaull. Read more from @CampaignAsia here: https://bit.ly/3tiJY7g