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"It’s a positive move to drive some consistency and give Mcgarrybowen a stronger global footprint... The big opportunity should be on a better partnership for their Japanese clients... to have a move cohesive structure and service alignment," said R3's @GregPaull.
In a world where production is in complete upheaval, this will be a mega, mega win for someone. @PlayStation @aandeddb @R3WW https://t.co/xLhNJCLdgT
“Agencies act as high creative entrepreneurs and are far more risk-tolerant than their clients," says @GregPaull on how being in the client services business has agencies shelling out to impress clients. Read more from @Digiday
https://t.co/DGlM8WkIkw #agencies
“Data is the new oil and @HorizonMedia is saving the money on acquisition and mining instead in a unique partnership" says R3's @GregPaull #data #media #marketing https://t.co/3Rq8nEOr2Y