Return On Investments
Digital Ecosystem Evaluation
A tailor-made assessment of your digital ecosystem performance against the competition
What Are The Benefits?
R3’s Digital Ecosystem Evaluation Approach
Areas to Explore
This audit will uncover the gaps and risks in your current data strategy (including risks due to reliance on third-party data) and provide actionable recommendations on how to reduce the risk and maximize the potential of data in your marketing activities. It assesses the extent of use of first, second, and third-party data through your paid, owned and earned channels, and evaluate the risk, potential value, and extent of silos in internal data management.
This exercise evaluates your existing marketing technology stack on its robustness of data collection, management, integration, and utilization. This will include an analysis of your current tech stack and provide an in-depth analysis of the gaps and opportunities to better leverage data in a cost-effective manner.
This benchmarking exercise is based on comprehensive evaluation criteria that measure the collection, storage/protection, integration, utilization, scalability, and growth of data across paid, owned and earned channels. It benchmarks the effectiveness of your data strategy versus your competitors or a bespoke list of best-in-class brands and helps you uncover innovative data strategies used by competitors and other best in class brands.