Suntory and Cerebos wanted to leverage the combined scale of the two companies ahead of their full integration by demonstrating tangible value to the newly formed group organization. The holding company also wanted to use the review process to drive competitive rates and transparency.
Double-digit percentage savings with rebates returned, and the aligned appointment of one agency.
Assessment – Engagement with group and and local stakeholders across five markets and two organizations.
Audit – On-site audit of agency tools, and data-based insights and assessment.
Review – Media agency review.