Background

Suntory and Cerebos’ question was “How do we leverage the combined scale of two companies ahead of full integration in 2017?”

Approach 

R3 led a review to drive alignment with stakeholders in the top 5 markets towards a common desired outcome.

Result

We helped give Suntory visibility and tangible value creation assured for the long term, and helped to redefine the role of a regional media partner in driving best practice, communications strategy and a more robust accountability framework for the future.