Reports
Sponsorship Compensation Models
8 April, 2025
Sponsorship compensation models are evolving, and marketers can maximize their ROI by adopting a strategic, data-driven approach. This guide provides insights into the latest ...
Family Tree
2025 Global Agency Family Tree
17 February, 2025
R3’s annual Global Agency Family Tree offers a snapshot of the global agency ecosystem. It features major holding companies, networks, consultancies, and independent agencies. ...
Reports
Retail Media Networks: Truths Behind Pricing & Programmatic Extensions
14 February, 2025
Marketers can harness the full potential of retail media networks by adopting a strategic approach. Retail media networks present a compelling opportunity for marketers, ...
Reports
R3VIEW – Q4 2024
14 January, 2025
2024 has been a year of transformation, with Q4 in particular seeing many organizations refine their operations, restructure their portfolios, and adapt to a ...
Reports
Upfront Negotiations for Financial Decision-Makers – An R3 Guide
4 November, 2024
Much of the television media business is secured during the annual upfronts season, when advertisers commit to a specific level of spending with a ...
Reports
The “Opt-In” Media Inventory Trap – An R3 Guide
25 October, 2024
The rise of "opt-in" inventory media buys offered by agencies presents an opportunity for advertisers to reduce their media spend – but at what ...
Reports
R3VIEW – Q3 2024
7 October, 2024
Q3 2024 has been a period of organizational change, with many organizations streamlining ways of working, reshaping their portfolios and restructuring to meet the ...
Family Tree
2025 Pharma Agency Family Tree
1 October, 2024
R3’s annual Pharma Agency Family Tree offers a snapshot of the agency ecosystem in the pharmaceuticals industry. It features major holding companies, consultancies, and ...
Reports
Social Commerce – FAQs and Best Practice Guide
13 September, 2024
With the rise of social commerce, marketers are further integrating social engagement with sales to close the conversion gap. Staying at the forefront of ...
Reports
Influencer Management & Agency Partnerships – FAQs and Best Practice Guide
13 September, 2024
In today’s fast-evolving influencer marketing landscape, success relies on more than just selecting the right influencers; it requires a well rounded approach to engagement, ...
Reports
Effective Media Cost Savings Measurement
11 September, 2024
Media cost savings guarantees are a standard feature in an agency review and contract negotiation process. It is crucial that marketers navigate the review ...
Reports
Small Sips, Big Wins: How Alcohol Brands Are Winning At Sport Sponsorships
21 August, 2024
Alcohol brands are innovating in face of category-specific challenges in sport sponsorship. High-profile sporting events offer a unique opportunity for alcohol brands. Sports draw ...
Reports
Leveraging Your Influencer Mix
12 August, 2024
Understanding influencer types is vital for marketers as it allows for strategic campaign planning. Influencers come in various sizes and specialties, each offering distinct ...
Reports
Media Performance Audits for Decision-Making
12 August, 2024
While sometimes considered a box-ticking exercise imposed on marketing teams by their compliance department, savvy marketers approach media performance audits as an opportunity to ...
Reports
Cannes Lions 2024 – CMO Summary Report
15 July, 2024
Cannes Lions 2024 marked a moment in the evolution of marketing and advertising, with Generative AI making its presence felt in the Palais and ...
Family Tree
2024 APAC Agency Family Tree
2 July, 2024
R3’s APAC Agency Family Tree is a snapshot of the region's marketing agency ecosystem. It includes leading holding companies, consultancies, and independent agencies. This ...
Reports
Authenticity & Transparency In SEA Influencer Marketing
28 May, 2024
In this report, we explore the maturing Southeast Asian influencer marketing landscape as it transforms into a sophisticated marketing tool. Focusing on Indonesia, the ...
Reports
The Path to CPG Performance 2024
19 April, 2024
Leading global CPG brands are reviewing their strategic priorities as top-line growth continues to slow down, from 2023. R3’s The Path to CPG Performance ...
Reports
China Agency Scope 2024
27 March, 2024
The R3-SCOPEN 2024 AGENCY SCOPE Study is the 10th edition of a study that is conducted across 11 markets (Spain, Portugal, United Kingdom, Argentina, ...
