Reports
2023 China PR Agency Scope
16 March, 2023
Public relations teams in China are experiencing greater synergies with internal marketing departments as a result of increased public opinion and social discourse on ...
Reports
CPG Transformation 2023
8 March, 2023
The world’s leading CPG brands are fortifying their businesses by restructuring for efficiency and building the strength of household brand names. R3’s CPG Transformation ...
Reports
Marketing Procurement Trends 2023
8 March, 2023
Recent years have been a hard and fast lesson in agility for marketing and procurement leaders. The urgent transition to a distanced and digital-first ...
Reports
Building Purposeful Brand Councils
26 December, 2022
Brand-building continues to be of key importance to marketers as people demand greater accountability and consistency throughout a brand’s ethos and their visible products, employees, ...
Reports
Overcoming the Fear Factor in Agency Reviews
26 December, 2022
Significant changes within a marketing organization can signal that a company is preparing to go on the offensive. It could be the result of ...
Reports
Online Travel Trends: Search & Social
15 December, 2022
The confidence of airline, hotel and tourism industries are being restored as an increasing number of people plan to travel. Outbound U.S. travelers will ...
Publications
Maximizing China Media Investment Effectiveness in 2023
27 November, 2022
R3 has released a report looking at best practice in media investment in China. R3’s China Media Investment Effectiveness report reviews media placement trends ...
Family Tree
2023 R3 Pharma Agency Family Tree
27 November, 2022
R3’s Pharma Agency Family Tree is a snapshot of the world’s health and pharma marketing agency ecosystem. It includes leading holding companies, consultancies and independent ...
Reports
Playing for ROI: In-Game Advertising Trends
6 October, 2022
The global gaming industry has matured in recent years with advancements in technology and a growing user base. Expected to be valued at US$321 ...
Reports
Martech Maturity in China: Models & Solutions
5 October, 2022
Brands have gone through stages of digital transformation; from adopting online marketing technology and investing in social media, to integrating online and offline sales. ...
Reports
China Brands Beyond Borders
22 September, 2022
The global success of Chinese brands comes with increased quality of Chinese products, a constant drive to improve and innovate, and novel marketing strategies ...
Reports
Digital Performance in Luxury
16 August, 2022
How global consumers shop for luxury goods during the pandemic has shaped a new landscape for high-end brands. A sharp increase in the share ...
Reports
Winning on Media Metrics 2022
16 August, 2022
This report on Media Metrics is aimed at helping marketers define and capture the most effective media measurements for world-class media performance. With so ...
