insights
Leveraging Your Influencer Mix
12 August, 2024
Understanding influencer types is vital for marketers as it allows for strategic campaign planning. Influencers come in various sizes and specialties, each offering distinct ...
Tag: marketing procurement
insights
Media Performance Audits for Decision-Making
12 August, 2024
While sometimes considered a box-ticking exercise imposed on marketing teams by their compliance department, savvy marketers approach media performance audits as an opportunity to ...
insights
Cannes Lions 2024 – CMO Summary Report
15 July, 2024
Cannes Lions 2024 marked a moment in the evolution of marketing and advertising, with Generative AI making its presence felt in the Palais and ...
insights
Authenticity & Transparency In SEA Influencer Marketing
28 May, 2024
In this report, we explore the maturing Southeast Asian influencer marketing landscape as it transforms into a sophisticated marketing tool. Focusing on Indonesia, the ...
insights
The Path to CPG Performance 2024
19 April, 2024
Leading global CPG brands are reviewing their strategic priorities as top-line growth continues to slow down, from 2023. R3’s The Path to CPG Performance ...
insights
Marketing Procurement Trends 2024
1 February, 2024
Marketing procurement professionals face a mighty challenge: managing a brand’s need to remain progressive while keeping one foot firmly on the realities of finance ...
insights
Ad Agencies’ Procurement Tensions Ease as Relationships Improve — Experts Share Best Negotiating Practices
14 August, 2023
While most shops can relate at least one unpleasant encounter with a marketer’s procurement department, the once-palpable tension between the two parties seems to be subsiding. ...
