insights
The Path to CPG Performance 2024
19 April, 2024
Leading global CPG brands are reviewing their strategic priorities as top-line growth continues to slow down, from 2023. R3’s The Path to CPG Performance ...
Tag: marketing procurement
insights
Marketing Procurement Trends 2024
1 February, 2024
Marketing procurement professionals face a mighty challenge: managing a brand’s need to remain progressive while keeping one foot firmly on the realities of finance ...
insights
Ad Agencies’ Procurement Tensions Ease as Relationships Improve — Experts Share Best Negotiating Practices
14 August, 2023
While most shops can relate at least one unpleasant encounter with a marketer’s procurement department, the once-palpable tension between the two parties seems to be subsiding. ...
