In this report, we explore the maturing Southeast Asian influencer marketing landscape as it transforms into a sophisticated marketing tool. Focusing on Indonesia, the Philippines, Thailand and Singapore, we review how marketers are adapting to shifting grounds as influencer marketing scales further and consumer expectations evolve.

The report includes:

  • A strategic framework for deploying influencers across the marketing funnel
  • Updates on government regulations on sponsorships and social commerce
  • Brand, agency and influencer POVs on challenges and opportunities in the space
  • Popular content formats across 5 categories