Coca-Cola’s $4 Billion Review Signals Drive for Efficiency

Dec, 2020

A dynamic consumer environment is driving marketers to put Creative and Media accounts in review. Coca-Cola’s $4 billion global review signals the company’s plans to completely redesign its agency model to improve the ROI of its marketing investments. Heineken moves media buying and planning to Dentsu and will set up a new creative agency model in partnership with Publicis Groupe. Nestlé is carrying out a major review of its media arrangements in China as it focuses on digital transformation and e-commerce.

US$4,000m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review

Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’s

Oct, 2019

Welcome to the latest Pitch Report.  Media accounts are shifting in adland for Disney, TripAdvisor, Diageo, Levi's and Dairy Farm. Omnicom and Publicis Groupe win

Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’s2020-01-10T17:01:07+08:00

Creativity & Digital ROI Force Bold Moves by Mondelēz & McDonald’s

Sep, 2019

Some bold moves being made. Mondelēz consolidates its global advertising into WPP and Publicis with some specialist agencies thrown into the mix in effort to improve digital

Creativity & Digital ROI Force Bold Moves by Mondelēz & McDonald’s2020-01-10T16:07:41+08:00
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