Creative AORs Named for Bank of America, Asahi and Longchamp

Feb, 2020

Agency Review China | EMEA | Global |

Creative AORs were named across US and Global accounts, with Fold7 (Carlsberg), Joan (Virgin Hotels) and BBH (Jollibee) winners. Bank of America brings its relationship with IPG to an end and consolidates its creative account with Publicis Groupe under the dedicated unit GroupeConnect. Luxury brand Longchamp selects FF and Asahi names Mcgarrybowen as creative leads globally.

US$250m

Creative United States |

Consultant

None

Incumbent

Hill Holliday

Participating Agencies

Undisclosed

Hill Holliday

WINNER

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Coca-Cola Adds Droga5 to Its Agency Roster

Jan, 2020

Closing out new business for 2019, Coca-Cola and Kimberly-Clark named agencies for Western Europe and the UK. Droga5 London joins Coca-Cola's agency roster on digital,

Australia | China | Europe |

Creative Digital Media PR Promotion Social

Coca-Cola Adds Droga5 to Its Agency RosterSarah Rthree2020-02-22T00:21:13+08:00

Automotive Accounts Go Into Review – Hyundai, Ford, BMW & Audi

Dec, 2019

Automotive brands including Hyundai, Ford, BMW and Audi are putting their agencies in review as macroeconomic issues nudge companies to re-evaluate vendor relationships. In travel

Asia | China | Europe |

Creative CRM Digital Media Production Social Media

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  Automotive Accounts Go Into Review – Hyundai, Ford, BMW & Audi

Automotive Accounts Go Into Review – Hyundai, Ford, BMW & AudiSarah Rthree2020-02-22T00:37:59+08:00

Bayer, LG Electronics and AXA Award Global Accounts

Nov, 2019

Welcome to the latest Pitch Report. Global accounts have been awarded by Bayer, LG Electronics, AXA, Kimberly Clark and Beiersdorf. In Asia, AmorePacific, Calvin Klein

Agency Review Asia | China | Global |

Analytics Creative Digital Media Production Strategy

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  Bayer, LG Electronics and AXA Award Global Accounts

Bayer, LG Electronics and AXA Award Global AccountsSarah Rthree2020-01-10T16:57:04+08:00

Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’s

Oct, 2019

Welcome to the latest Pitch Report.  Media accounts are shifting in adland for Disney, TripAdvisor, Diageo, Levi's and Dairy Farm. Omnicom and Publicis Groupe win

Agency Review Asia Pacific | Global | United States |

#latest Creative Digital Media Social Media

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  Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’s

Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’siManila Uploader2020-01-10T17:01:07+08:00

Creativity & Digital ROI Force Bold Moves by Mondelēz & McDonald’s

Sep, 2019

Some bold moves being made. Mondelēz consolidates its global advertising into WPP and Publicis with some specialist agencies thrown into the mix in effort to improve digital

Agency Review Asia | Canada | Global |

Creative Digital Media Retail

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  Creativity & Digital ROI Force Bold Moves by Mondelēz & McDonald’s

Creativity & Digital ROI Force Bold Moves by Mondelēz & McDonald’sSarah Rthree2020-01-10T16:07:41+08:00

Food, Retail & Travel Brands Undergo Reviews

Aug, 2019

Welcome to the latest Pitch Report. Mondelēz has consolidated its global advertising into WPP and Publicis as it looks to drive ROI on global and

Agency Relationships Asia | China | Global |

Creative Digital Event Media

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  Food, Retail & Travel Brands Undergo Reviews

Food, Retail & Travel Brands Undergo ReviewsSarah Rthree2020-01-10T15:59:50+08:00

eBay & Mattel Award Global Media Accounts

Jul, 2019

Welcome to the latest Pitch Report. Global media accounts were awarded by eBay and Mattel, while Mondelēz, Gap, McDonald's, Kroger and BMW select Creative AORs.

Agency Review Asia | China | Global |

Creative Digital Event Media

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  eBay & Mattel Award Global Media Accounts

eBay & Mattel Award Global Media AccountsSarah Rthree2020-01-10T15:52:19+08:00

Allergan, Häagen-Dazs and Huawei Decide

Jun, 2019

Welcome to the latest Pitch Report. Two global accounts were awarded in June, with General Mills appointing Swedish agency Forsman & Bodenfors as global creative

Agency Review Asia | Europe | Global |

Creative Digital Media Production Strategy

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  Allergan, Häagen-Dazs and Huawei Decide

Allergan, Häagen-Dazs and Huawei DecideSarah Rthree2020-01-10T15:12:41+08:00

Facebook, Electronic Arts & Ketel One Select Agencies

May, 2019

Welcome to the latest Pitch Report. Facebook selects agencies for WhatsApp, Instagram and Messenger, while Electronic Arts selects m/SIX for its Global Media AOR.

Agency Review China | Global | United Kingdom |

Creative Media PR

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  Facebook, Electronic Arts & Ketel One Select Agencies

Facebook, Electronic Arts & Ketel One Select AgenciesSarah Rthree2020-01-10T14:35:09+08:00

MillerCoors, Barclays Retain Partners

Mar, 2019

Welcome to the latest Pitch Report.  After a review process that lasted almost a year, MillerCoors retained Jack Morton Worldwide as its agency for sports and entertainment

China | Global | South East Asia |

BTL Creative Digital Media PR

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  MillerCoors, Barclays Retain Partners

MillerCoors, Barclays Retain PartnersiManila Uploader2020-01-10T13:49:58+08:00

Transport & Travel Brands Name Agency Partners

Jan, 2019

Welcome to the latest Pitch Report. We've come to the end of the review process for a few brands in the transport and travel industry. 

Europe | Global | Singapore |

Activation Creative Digital Experential & Shopper Experiential Media Strategy

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  Transport & Travel Brands Name Agency Partners

Transport & Travel Brands Name Agency PartnersiManila Uploader2020-01-10T13:45:52+08:00

Chrysler, Australia Tourism Decide

Dec, 2018

Welcome to the latest Pitch Report.  This month, Chrysler moved its US media business from UM to Starcom in a major review covering the last six months. 

France | Global | Italy |

Creative Digital Media

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  Chrysler, Australia Tourism Decide

Chrysler, Australia Tourism DecideiManila Uploader2019-08-01T17:48:08+08:00

Travel Brands Seeking New Agency Partners

Nov, 2018

travel industry. Several airlines are seeking new partners - AirAsia recently named BPN as their global media AOR, while Emirates named Publicis as their creative agency for South East

Asia | China | Global |

BTL Creative Digital Media PR

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  Travel Brands Seeking New Agency Partners

Travel Brands Seeking New Agency PartnersiManila Uploader2019-07-13T18:41:43+08:00

Global Media Reviews On the Rise

Oct, 2018

Several brands are undergoing global media reviews as we enter Q3, with the biggest review of the month is Ford’s 3.5 billion dollar creative and media review.

Asia Pacific | China | Global |

Activation Creative Digital Media PR Sponsorship

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  Global Media Reviews On the Rise

Global Media Reviews On the RiseiManila Uploader2019-07-13T18:41:45+08:00

Auto, Airline Giants Undergo Global Reviews

Sep, 2018

The wave of global reviews continues, with two auto giants revisiting their agency models this month. German car maker, Opel, is currently reviewing their global

Africa | Asia | China |

Creative Digital Media

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  Auto, Airline Giants Undergo Global Reviews

Auto, Airline Giants Undergo Global ReviewsiManila Uploader2019-07-13T18:41:48+08:00

Wave of Global Reviews Continues

Aug, 2018

The wave of global reviews that we saw in the first half of the year has continued on, as several big brands are reviewing their

China | Global | United States |

B2B Creative Digital eCommerce Media PR Shopper

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  Wave of Global Reviews Continues

Wave of Global Reviews ContinuesiManila Uploader2019-07-13T18:41:50+08:00

Sports Giants Review Media Rosters

Jul, 2018

Several sports brands area reviewing their media agency models, including adidas, who recently ended their 20-year long relationship with Carat and awarded their global media business

ASEAN | China | Global |

Creative Digital Media PR Social

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  Sports Giants Review Media Rosters

Sports Giants Review Media RostersiManila Uploader2019-07-13T18:41:51+08:00

A Wave of Global Creative Reviews is Underway

Jun, 2018

This month, a wave of global creative accounts are under review. Automotive brands are leading the trend, with Ford - one of WPPs biggest accounts - inviting

Global | North America | United States |

B2B BTL Creative Digital eCommerce Media Shopper Social

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  A Wave of Global Creative Reviews is Underway

A Wave of Global Creative Reviews is UnderwayiManila Uploader2019-07-13T18:41:54+08:00

GSK, Microsoft Review Global Media

Jun, 2018

There is a fresh wave of global media reviews sweeping across several categories this month, with brands like GSK, Microsoft, P&G Haircare and even the UK Government looking at their global

APAC | China | Global |

Brand Strategy Creative Digital Media

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  GSK, Microsoft Review Global Media

GSK, Microsoft Review Global MediaiManila Uploader2019-07-13T18:41:56+08:00