Coca-Cola’s $4 Billion Review Signals Drive for Efficiency

Dec, 2020

Agency Review China | Europe | Global |

A dynamic consumer environment is driving marketers to put Creative and Media accounts in review. Coca-Cola’s $4 billion global review signals the company’s plans to completely redesign its agency model to improve the ROI of its marketing investments. Heineken moves media buying and planning to Dentsu and will set up a new creative agency model in partnership with Publicis Groupe. Nestlé is carrying out a major review of its media arrangements in China as it focuses on digital transformation and e-commerce.

US$4,000m

Creative Media Global |

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

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Walgreens Boots Alliance Extends WPP Partnership

Oct, 2020

Walgreens Boots Alliance has extended its relationship with WPP as its global marketing and communications AOR, while Dentsu wins Media accounts for both McDonald's

Agency Review China | Europe | Global |

B2B China Creative Media

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Jenny Craig, Alibaba & Asahi Name Media AORs

Sep, 2020

Marketers continue to drive ROI in their media and digital partnerships. Jenny Craig, Alibaba Group, and Asahi International name Media AORs in the US,

Agency Review APAC | China | EMEA |

Creative Digital Media Social

Jenny Craig, Alibaba & Asahi Name Media AORsMia Mochi2021-01-06T05:50:25+08:00

Media Agencies Selected By TikTok, Lazada Group and Danone

Aug, 2020

Media agencies of record are named by TikTok, Lazada Group, and Danone for Global and South East Asia accounts. TikTok awarded its global media

Agency Review China | Europe | Global |

Creative Digital Media PR Social

Media Agencies Selected By TikTok, Lazada Group and DanoneMia Mochi2021-01-06T05:52:53+08:00

Technology and Automotive Brands Look for Digital & Media Partners

Jul, 2020

Brands continue to put digital and media accounts into pitch as marketers seek partners who are data-led and innovation-inspired. Isobar's DEG was tapped by

Agency Review China | Europe | Global |

Brand Strategy Creative Digital Media PR Social

Technology and Automotive Brands Look for Digital & Media PartnersMia Mochi2021-01-15T23:57:55+08:00

Duracell & Energizer Award Global Media Accounts

Jun, 2020

A number of notable Media accounts were announced recently, reflecting a greater focus on data and technology, and the capability to deliver strategic leadership

Agency Review APAC | China | Global |

Creative Digital Media PR Social

Duracell & Energizer Award Global Media AccountsMia Mochi2021-01-16T00:07:59+08:00

Creative AORs Named For Aflac & Allstate As Campaigns Reflect New Messaging

May, 2020

Creative accounts were announced across the US as brands are releasing new campaigns during the global health crisis. Notably, two insurance brands announced new

Agency Review Asia | China | Global |

Creative CRM Digital Media Production Social Media

Creative AORs Named For Aflac & Allstate As Campaigns Reflect New MessagingMia Mochi2021-01-16T00:13:26+08:00

Intel and HSBC Name Creative AORs & Diageo Selects PHD for Media

Apr, 2020

Intel has selected WPP's VMLY&R as its global creative AOR. The technology company has closed its in-house agency and is shifting its focus towards working

Agency Review Asia | China | Global |

Creative Digital Media Production Social

Intel and HSBC Name Creative AORs & Diageo Selects PHD for MediaR3 Marketing2020-07-31T06:40:01+08:00

Creative AORs Named for Bank of America, Asahi and Longchamp

Feb, 2020

Creative AORs were named across US and Global accounts, with Fold7 (Carlsberg), Joan (Virgin Hotels) and BBH (Jollibee) winners. Bank of America brings its relationship

Agency Review China | EMEA | Global |

ATL Creative CRM Digital Media

Creative AORs Named for Bank of America, Asahi and LongchampR3 Marketing2020-02-25T16:55:44+08:00

Coca-Cola Adds Droga5 to Its Agency Roster

Jan, 2020

Closing out new business for 2019, Coca-Cola and Kimberly-Clark named agencies for Western Europe and the UK. Droga5 London joins Coca-Cola's agency roster on digital,

Australia | China | Europe |

Creative Digital Media PR Promotion Social

Coca-Cola Adds Droga5 to Its Agency RosterR3 Marketing2020-02-22T00:21:13+08:00

Automotive Accounts Go Into Review – Hyundai, Ford, BMW & Audi

Dec, 2019

Automotive brands including Hyundai, Ford, BMW and Audi are putting their agencies in review as macroeconomic issues nudge companies to re-evaluate vendor relationships. In travel

Asia | China | Europe |

Creative CRM Digital Media Production Social Media

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  Automotive Accounts Go Into Review – Hyundai, Ford, BMW & Audi

Automotive Accounts Go Into Review – Hyundai, Ford, BMW & AudiR3 Marketing2020-02-22T00:37:59+08:00

Bayer, LG Electronics and AXA Award Global Accounts

Nov, 2019

Welcome to the latest Pitch Report. Global accounts have been awarded by Bayer, LG Electronics, AXA, Kimberly Clark and Beiersdorf. In Asia, AmorePacific, Calvin

Agency Review Asia | China | Global |

Analytics Creative Digital Media Production Strategy

Bayer, LG Electronics and AXA Award Global AccountsR3 Marketing2020-12-28T12:40:24+08:00

Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’s

Oct, 2019

Welcome to the latest Pitch Report.  Media accounts are shifting in adland for Disney, TripAdvisor, Diageo, Levi's and Dairy Farm. Omnicom and Publicis Groupe win

Agency Review Asia Pacific | Global | United States |

#latest Creative Digital Media Social Media

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  Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’s

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Creativity & Digital ROI Force Bold Moves by Mondelēz & McDonald’s

Sep, 2019

Some bold moves being made. Mondelēz consolidates its global advertising into WPP and Publicis with some specialist agencies thrown into the mix in effort to improve digital

Agency Review Asia | Canada | Global |

Creative Digital Media Retail

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  Creativity & Digital ROI Force Bold Moves by Mondelēz & McDonald’s

Creativity & Digital ROI Force Bold Moves by Mondelēz & McDonald’sR3 Marketing2020-01-10T16:07:41+08:00

Food, Retail & Travel Brands Undergo Reviews

Aug, 2019

Welcome to the latest Pitch Report. Mondelēz has consolidated its global advertising into WPP and Publicis as it looks to drive ROI on global and

Agency Relationships Asia | China | Global |

Creative Digital Event Media

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  Food, Retail & Travel Brands Undergo Reviews

Food, Retail & Travel Brands Undergo ReviewsR3 Marketing2020-01-10T15:59:50+08:00

eBay & Mattel Award Global Media Accounts

Jul, 2019

Welcome to the latest Pitch Report. Global media accounts were awarded by eBay and Mattel, while Mondelēz, Gap, McDonald's, Kroger and BMW select Creative AORs.

Agency Review Asia | China | Global |

Creative Digital Event Media

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  eBay & Mattel Award Global Media Accounts

eBay & Mattel Award Global Media AccountsR3 Marketing2020-01-10T15:52:19+08:00

Allergan, Häagen-Dazs and Huawei Decide

Jun, 2019

Welcome to the latest Pitch Report. Two global accounts were awarded in June, with General Mills appointing Swedish agency Forsman & Bodenfors as global creative

Agency Review Asia | Europe | Global |

Creative Digital Media Production Strategy

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  Allergan, Häagen-Dazs and Huawei Decide

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Facebook, Electronic Arts & Ketel One Select Agencies

May, 2019

Welcome to the latest Pitch Report. Facebook selects agencies for WhatsApp, Instagram and Messenger, while Electronic Arts selects m/SIX for its Global Media AOR.

Agency Review China | Global | United Kingdom |

Creative Media PR

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  Facebook, Electronic Arts & Ketel One Select Agencies

Facebook, Electronic Arts & Ketel One Select AgenciesR3 Marketing2020-01-10T14:35:09+08:00

MillerCoors, Barclays Retain Partners

Mar, 2019

Welcome to the latest Pitch Report.  After a review process that lasted almost a year, MillerCoors retained Jack Morton Worldwide as its agency for sports and entertainment

China | Global | South East Asia |

BTL Creative Digital Media PR

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  MillerCoors, Barclays Retain Partners

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Transport & Travel Brands Name Agency Partners

Jan, 2019

Welcome to the latest Pitch Report. We've come to the end of the review process for a few brands in the transport and travel industry. 

Europe | Global | Singapore |

Activation Creative Digital Experential & Shopper Experiential Media Strategy

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  Transport & Travel Brands Name Agency Partners

Transport & Travel Brands Name Agency PartnersR3 Marketing2020-01-10T13:45:52+08:00