Wave of Global Reviews Continues

Aug, 2018

The wave of global reviews that we saw in the first half of the year has continued on, as several big brands are reviewing their agency models. Beauty brands have had an active month, with Coty in the midst of an R3-led creative review in China, while Avon recently awarded their global digital business to The&Partnership. In the travel sector, United Airlines has kicked off a global media and digital review, and Singapore Airlines is in the midst of an R3-led global creative, media and digital review. The biggest review this month saw Samsung TV’s global creative business go to Leo Burnett.

For a full list of accounts in review, see below: 

US$1,000m
Consultant
None
Incumbent
adamandeve
Participating Agencies
Undisclosed
Leo Burnett
WINNER