Pitch Report - Insights- Page 2 of 3

Wave of Global Reviews Continues

Aug, 2018

China | Global | United States |

The wave of global reviews that we saw in the first half of the year has continued on, as several big brands are reviewing their agency models. Beauty brands have had an active month, with Coty in the midst of an R3-led creative review in China, while Avon recently awarded their global digital business to The&Partnership. In the travel sector, United Airlines has kicked off a global media and digital review, and Singapore Airlines is in the midst of an R3-led global creative, media and digital review. The biggest review this month saw Samsung TV’s global creative business go to Leo Burnett.

For a full list of accounts in review, see below:

US$1,000m

Creative Global |

Consultant

None

Incumbent

adamandeve

Participating Agencies

Undisclosed

Leo Burnett

WINNER

Sports Giants Review Media Rosters

Jul, 2018

Several sports brands area reviewing their media agency models, including adidas, who recently ended their 20-year long relationship with Carat and awarded their global media business

ASEAN | China | Global |

Sports Giants Review Media Rosters

Sports Giants Review Media RostersiManila Uploader2019-07-13T18:41:51+08:00

A Wave of Global Creative Reviews is Underway

Jun, 2018

This month, a wave of global creative accounts are under review. Automotive brands are leading the trend, with Ford - one of WPPs biggest accounts - inviting

Global | North America | United States |

A Wave of Global Creative Reviews is Underway

A Wave of Global Creative Reviews is UnderwayiManila Uploader2019-07-13T18:41:54+08:00

GSK, Microsoft Review Global Media

Jun, 2018

There is a fresh wave of global media reviews sweeping across several categories this month, with brands like GSK, Microsoft, P&G Haircare and even the UK Government looking at their global

APAC | China | Global |

GSK, Microsoft Review Global Media

GSK, Microsoft Review Global MediaiManila Uploader2019-07-13T18:41:56+08:00

Auto Leaders Review Creative

Apr, 2018

This month in reviews, auto brands including BMW, Honda and Next EV Auto are reviewing their creative accounts. In the US, BMW recently handed their creative business

Asia Pacific | China | Europe |

Auto Leaders Review Creative

Auto Leaders Review CreativeiManila Uploader2019-07-13T18:41:58+08:00

Hotel and Auto Leaders in Review

Mar, 2018

In this month's Pitch R3port, Hyatt Hotels kicked off a creative review as they part ways with their AOR, MullenLowe. Several auto leaders are also reviewing their

China | Europe | Global |

Hotel and Auto Leaders in Review

Hotel and Auto Leaders in ReviewiManila Uploader2019-07-13T18:42:00+08:00

Mars, Shell Relook at Global Agency Models

Feb, 2018

This month in agency reviews, Mars kicked off a global media review, looking to consolidate with one agency. Shell is also revisiting their global creative and media agency models

China | Global | Singapore |

Mars, Shell Relook at Global Agency Models

Mars, Shell Relook at Global Agency ModelsiManila Uploader2019-07-13T18:42:03+08:00

Top Auto Makers Review Agency Model

Jan, 2018

This month in agency reviews, several top automotive companies are reviewing key global accounts. It was reported at the end of last year that Ford was seeking

Asia Pacific | China | Europe |

Top Auto Makers Review Agency Model

Top Auto Makers Review Agency ModeliManila Uploader2019-07-13T18:42:07+08:00

T-Mobile, Starbucks and Ulta Move

Dec, 2017

This month was a busy one for creative reviews, with several high profile pitches taking place globally. Independent agency Mother won the creative brand work

China | EMEA | Europe |

T-Mobile, Starbucks and Ulta Move

T-Mobile, Starbucks and Ulta MoveiManila Uploader2019-07-13T18:42:08+08:00

Amazon, AB InBev Decide

Nov, 2017

In an active period for global reviews, both Amazon and AB InBev made media agency appointments this month. Amazon consolidated global media with IPG’s Mediabrands and

APAC | Europe | Global |

Amazon, AB InBev Decide

Amazon, AB InBev DecideiManila Uploader2019-07-13T18:42:10+08:00

BMW, Infiniti, Hershey Review Creative

Sep, 2017

Our latest Pitch R3port sheds light on a wave of major global creative reviews spanning several industries. In auto news, BMW recently appointed Serviceplan as the communications

APAC | Asia | China |

BMW, Infiniti, Hershey Review Creative

BMW, Infiniti, Hershey Review CreativeiManila Uploader2019-07-13T18:42:12+08:00

Amazon, Auto in Review

Aug, 2017

This month, retail giant Amazon put their global media account in review, while Swiss luxury company Richemont awarded their global media business to Mediacom. There are several automotive accounts

Asia | China | Global |

Amazon, Auto in Review

Amazon, Auto in ReviewiManila Uploader2019-07-13T18:42:14+08:00

Telecom Firms Review

Jun, 2017

This month, US carrier Sprint moved their media account out of Publicis Groupe’s Mediavest Spark over to independent media agency Horizon Media. At the same time, the

Asia Pacific | China | Global |

Telecom Firms Review

Telecom Firms ReviewiManila Uploader2019-07-13T18:42:16+08:00

Tech Leaders Make Moves

May, 2017

In this month’s Pitch Report, Cisco moves its business from long standing partner Goodby Silverstein to Ogilvy, following a creative review. Also this month, global

China | EMEA | Europe |

Tech Leaders Make Moves

Tech Leaders Make MovesiManila Uploader2019-07-13T18:42:18+08:00

Digital Leading More Reviews

Apr, 2017

This month saw an increase in Digital reviews with Guinness appointing R/GA globally out of London, Miele reviewing Digital for the US and FAW-Audi-VW calling

APAC | Australia | China |

Digital Leading More Reviews

Digital Leading More ReviewsiManila Uploader2019-07-13T18:43:42+08:00

Auto Giants in Review

Mar, 2017

This month, British based Jaguar Land Rover called a global media review, at a similar moment for a report in the London Times, linking their digital

Australia | China | Europe |

Auto Giants in Review

Auto Giants in ReviewiManila Uploader2019-07-13T18:43:44+08:00

P&G, Merck Pull Trigger on Media

Feb, 2017

In this month’s Pitch Report, P&G followed on from Marc Pritchard’s comments at the IAB event last month by kicking off a media review in the UK and Northern Europe. Elsewhere, Hyundai reviewed its

Chile | China | Global |

P&G, Merck Pull Trigger on Media

P&G, Merck Pull Trigger on MediaiManila Uploader2019-07-13T18:43:46+08:00

Auto Leaders Review

Jan, 2017

Our first Pitch Report of 2017 sees big changes for several auto leaders. Fiat Chrysler split with their six-year partner, Wieden+Kennedy, a relationship that yielded

Australia | China | Global |

Auto Leaders Review

Auto Leaders ReviewiManila Uploader2019-07-13T18:43:48+08:00

Auto Leaders Make Change

Dec, 2016

This month in our Pitch Report, three auto leaders are relooking at their media agency partners. Toyota Europe made the surprise announcement of moving their business from

Chile | China | Europe |

Auto Leaders Make Change

Auto Leaders Make ChangeiManila Uploader2019-07-13T18:43:50+08:00

China’s Mobile Leaders Decide

Nov, 2016

This month, Chinese mobile giant Huawei wrapped up their European review with the appointment of Doner London to handle the creative, digital, BTL and social efforts to

Australia | China | Europe |

China’s Mobile Leaders Decide

China’s Mobile Leaders DecideiManila Uploader2019-07-13T18:43:52+08:00

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R3 TweetsFollow

R3 @R3WW·

10 Aug

R3 has teamed up with @Campaignmag for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses. Check out more below:

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Campaign@Campaignmag·

10 Aug

CMO Outlook: Making sense of marketing together https://buff.ly/2Dvqp6R

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R3 @R3WW·

10 Aug

R3's @GregPaull is encouraging marketers to participate in a new study, CMO Outlook. The purpose of CMO Outlook is to provide useful information to marketing leaders that will help them make decisions in the short term. Read more here: https://bit.ly/3adsPmh

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R3 @R3WW·

4 Aug

. @mindshare, @OMD_Worldwide, @MediaComGlobal, @phdworldwide, and @WavemakerGlobal take up the top 5 spots in R3's June 2020 Media Agencies New Business League. #media #newbusiness #agency

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R3 @R3WW·

4 Aug

. @VMLYR, @droga5, @WunThompson, and @GSDM take the top 5 spots in R3's June 2020 Creative Agencies New Business Leauge. #creative #newbusiness #agencies

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R3 @R3WW·

4 Aug

Make sure to tune in on Thursday, August 6th to @AdNode_io's webinar where R3's Co-Founder & Principal, @GregPaull, will be moderating a discussion on Advertising Reconciliation vs. Efficiency. Click here to register: http://www.events.adnode.io

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Branding in Asia Magazine @BrandingInAsia·

4 Aug

WPP & Omnicom Lead Creative and Media Wins for the first half of this difficult year according to the latest roundup from @R3WW https://buff.ly/31iuzXk

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R3 @R3WW·

20 Jul

Join R3's @gregpaull & @wfamarketers on 22 July to learn more about the acceleration of #livestreaming and #ecommerce. #marketing #retail https://wfanet.org/events/item/2846/webinar-live-streaming-e-commerce/about

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R3 @R3WW·

17 Jul

“There’s more pressure than ever on agencies to perform with marketers expecting more for less,” says @gregpaull #media #marketing #agencyreview https://www.adexchanger.com/agencies/media-agency-review-activity-spikes-during-covid-19/

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R3 @R3WW·

16 Jul

As brands are being called to take a stand, risk management should be factored in the agency pitch process, says R3's @gregpaull. #agency #marketing https://marketingmagazine.com.my/3-ways-marketers-can-reduce-risk-in-agency-pitch-process/

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