Beauty, Sports Players Decide

Oct, 2016

This month, beauty leader Coty, now with an expanded portfolio of brands from P&G, split their global business between incumbent Zenith and Mediacom. Elsewhere, in the R3 managed New Balance review, it was digital agency VML that outperformed all other creative agencies to win as a Global AOR. This is one of the rare times that a digital-centric agency has taken this size and depth of global business – and it should send a warning message to all.  

See the details and other wins below.

US$2,500m
Consultant
None
Incumbent
Zenith
Mediacom
Participating Agencies
Undisclosed
In Review