Mars, Shell Relook at Global Agency Models

Feb, 2018

China | Global | Singapore |

This month in agency reviews, Mars kicked off a global media review, looking to consolidate with one agency. Shell is also revisiting their global creative and media agency models in an R3-led review. Several major US reviews are underway, with GE Appliances looking for a new creative agency, Burlington reviewing their media business and Orbitz awarding their creative, digital and social business to Havas Chicago. 

For a full list of this month’s review, see below. 

US$1400m

Media Global |

Consultant

None

Incumbent

MediaCom
Starcom
OMD

Participating Agencies

Undisclosed

In Review

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Top Auto Makers Review Agency Model

Jan, 2018

This month in agency reviews, several top automotive companies are reviewing key global accounts. It was reported at the end of last year that Ford was ...

Asia Pacific | China | Europe |

Creative Digital Media Media (planning)

Top Auto Makers Review Agency ModelMia Mochi2021-02-20T03:47:18+08:00

T-Mobile, Starbucks and Ulta Move

Dec, 2017

This month was a busy one for creative reviews, with several high profile pitches taking place globally. Independent agency Mother won the creative brand ...

China | EMEA | Europe |

Creative Digital Media

T-Mobile, Starbucks and Ulta MoveMia Mochi2021-02-20T03:55:06+08:00

Amazon, AB InBev Decide

Nov, 2017

In an active period for global reviews, both Amazon and AB InBev made media agency appointments this month. Amazon consolidated global media with IPG’s Mediabrands ...

APAC | Europe | Global |

Creative Digital Media Social

Amazon, AB InBev DecideMia Mochi2021-02-20T04:03:49+08:00

BMW, Infiniti, Hershey Review Creative

Sep, 2017

Our latest Pitch R3port sheds light on a wave of major global creative reviews spanning several industries. In auto news, BMW recently appointed Serviceplan as the ...

APAC | Asia | China |

B2B Creative Digital Media

BMW, Infiniti, Hershey Review CreativeMia Mochi2021-02-20T04:17:37+08:00

Amazon, Auto in Review

Aug, 2017

This month, retail giant Amazon put their global media account in review, while Swiss luxury company Richemont awarded their global media business to Mediacom. There are several automotive ...

Asia | China | Global |

Creative Media Social

Amazon, Auto in ReviewMia Mochi2021-02-20T04:36:54+08:00

Telecom Firms Review

Jun, 2017

This month, US carrier Sprint moved their media account out of Publicis Groupe’s Mediavest Spark over to independent media agency Horizon Media. At the same time, ...

Asia Pacific | China | Global |

BTL Creative Digital Media PR Social

Telecom Firms ReviewMia Mochi2021-02-20T04:44:54+08:00

Tech Leaders Make Moves

May, 2017

In this month’s Pitch Report, Cisco moves its business from long standing partner Goodby Silverstein to Ogilvy, following a creative review. Also this month, ...

China | EMEA | Europe |

Creative CRM Digital Event Media Social

Tech Leaders Make MovesMia Mochi2021-02-20T04:53:25+08:00

Digital Leading More Reviews

Apr, 2017

This month saw an increase in Digital reviews with Guinness appointing R/GA globally out of London, Miele reviewing Digital for the US and FAW-Audi-VW ...

APAC | Australia | China |

BTL Creative Digital Media PR Social

Digital Leading More ReviewsMia Mochi2021-02-20T05:02:04+08:00

Auto Giants in Review

Mar, 2017

This month, British based Jaguar Land Rover called a global media review, at a similar moment for a report in the London Times, linking their ...

Agency Review Australia | China | Europe |

BTL Creative Digital Media Social

Auto Giants in ReviewMia Mochi2020-12-28T12:12:07+08:00

P&G, Merck Pull Trigger on Media

Feb, 2017

In this month’s Pitch Report, P&G followed on from Marc Pritchard’s comments at the IAB event last month by kicking off a media review in the UK and Northern Europe. Elsewhere, Hyundai reviewed ...

Chile | China | Global |

Creative Digital Media Social

P&G, Merck Pull Trigger on MediaMia Mochi2021-02-20T05:08:32+08:00

Auto Leaders Review

Jan, 2017

Our first Pitch Report of 2017 sees big changes for several auto leaders. Fiat Chrysler split with their six-year partner, Wieden+Kennedy, a relationship that ...

Australia | China | Global |

Creative Digital Media Social

Auto Leaders ReviewMia Mochi2021-02-20T05:13:54+08:00

Auto Leaders Make Change

Dec, 2016

This month in our Pitch Report, three auto leaders are relooking at their media agency partners. Toyota Europe made the surprise announcement of moving their ...

Chile | China | Europe |

Creative Digital Media

Auto Leaders Make ChangeR3 Marketing2021-02-20T06:28:31+08:00

China’s Mobile Leaders Decide

Nov, 2016

This month, Chinese mobile giant Huawei wrapped up their European review with the appointment of Doner London to handle the creative, digital, BTL and social efforts ...

Australia | China | Europe |

BTL Creative Digital Media Social

China’s Mobile Leaders DecideMia Mochi2021-02-20T05:35:45+08:00

Beauty, Sports Players Decide

Oct, 2016

This month, beauty leader Coty, now with an expanded portfolio of brands from P&G, split their global business between incumbent Zenith and Mediacom. Elsewhere, in the R3 managed New ...

Asia Pacific | Canada | China |

Creative Digital Media

Beauty, Sports Players DecideMia Mochi2021-02-20T06:26:07+08:00

Tech Giants, McDonald’s Decide

Sep, 2016

It was mostly good news for Omnicom Group agencies this month, as both AT&T and McDonald’s, two of the US’s top ten marketers, confirmed additional business with the holding ...

Americas (US, Canada, LATAM) | Asia | Asia Pacific |

Creative Digital Media

Tech Giants, McDonald’s DecideMia Mochi2021-02-20T06:38:35+08:00

Sports Companies In Review

Aug, 2016

This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected ...

Asia | China | Europe |

Creative Digital Media PR Retail Social Media

Sports Companies In ReviewR3 Marketing2021-02-20T07:56:29+08:00

Telecom, Tech Leaders in Review

Jul, 2016

This month saw one of the US’s largest advertisers,AT&T, review their Creative and Media in a major initiative, feeling ongoing pressure from Verizon,T-Mobile and ...

China | EMEA | Global |

Creative Digital Media PR

Telecom, Tech Leaders in ReviewMia Mochi2021-02-20T08:32:59+08:00

More Media Accounts in Review

Jun, 2016

One year on from the so-called “Mediapalooza”, there’s still almost half of the marketers in this month’s report on the lookout for new Media ...

Canada | China | Global |

Creative Digital Event Media PR Social

More Media Accounts in ReviewMia Mochi2021-02-20T08:37:36+08:00

McDonald’s, Digital in Review

May, 2016

It is an active month for Digital Reviews with Asics, Clorox, JM Smucker and BMW’s MINI all seeking new partners to optimize their online activities. The big review of the month ...

APAC | Baldwin | China |

Creative Digital Media PR

McDonald’s, Digital in ReviewMia Mochi2021-02-20T08:52:12+08:00