T-Mobile, Starbucks and Ulta Move

Dec, 2017

China | EMEA | Europe |

This month was a busy one for creative reviews, with several high profile pitches taking place globally. Independent agency Mother won the creative brand work for T-Mobile in the US after a recent review. Publicis Seattle, which has been the mobile giant’s AOR for more than ten years (and did not participate in the review) retained its AOR status and a portion of the business. Starbucks also put its creative business in review for EMEA, awarding the account to Iris, whose first work for the brand will run early next year across 41 markets. Ulta Beauty reviewed both its creative and media business in the US, with McCann NY and Mediahub winning the business, respectively. 

For a full list of this month’s reviews, see below.

US$800m

Creative United States |

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Mother

WINNER

View More

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