T-Mobile, Starbucks and Ulta Move

Dec, 2017

This month was a busy one for creative reviews, with several high profile pitches taking place globally. Independent agency Mother won the creative brand work for T-Mobile in the US after a recent review. Publicis Seattle, which has been the mobile giant’s AOR for more than ten years (and did not participate in the review) retained its AOR status and a portion of the business. Starbucks also put its creative business in review for EMEA, awarding the account to Iris, whose first work for the brand will run early next year across 41 markets. Ulta Beauty reviewed both its creative and media business in the US, with McCann NY and Mediahub winning the business, respectively. 

For a full list of this month’s reviews, see below.

US$800m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Mother
WINNER

Amazon, Auto in Review

Aug, 2017

This month, retail giant Amazon put their global media account in review, while Swiss luxury company Richemont awarded their global media business to Mediacom. There are several automotive ...

Amazon, Auto in Review2021-02-20T04:36:54+08:00

P&G, Merck Pull Trigger on Media

Feb, 2017

In this month’s Pitch Report, P&G followed on from Marc Pritchard’s comments at the IAB event last month by kicking off a media review in the UK and Northern Europe. Elsewhere, Hyundai reviewed ...

P&G, Merck Pull Trigger on Media2021-02-20T05:08:32+08:00

Beauty, Sports Players Decide

Oct, 2016

This month, beauty leader Coty, now with an expanded portfolio of brands from P&G, split their global business between incumbent Zenith and Mediacom. Elsewhere, in the R3 managed New ...

Beauty, Sports Players Decide2021-02-20T06:26:07+08:00

Tech Giants, McDonald’s Decide

Sep, 2016

It was mostly good news for Omnicom Group agencies this month, as both AT&T and McDonald’s, two of the US’s top ten marketers, confirmed additional business with the holding ...

Tech Giants, McDonald’s Decide2021-02-20T06:38:35+08:00

McDonald’s, Digital in Review

May, 2016

It is an active month for Digital Reviews with Asics, Clorox, JM Smucker and BMW’s MINI all seeking new partners to optimize their online activities. The big review of the month ...

McDonald’s, Digital in Review2021-02-20T08:52:12+08:00

P&G Realigns Key Brands

Mar, 2016

As part of P&G’s global mission to reduce brands and agencies, Publicis Worldwide has consolidated a number of new business as part of a global review. P&G’s CFO announced last year that ...

P&G Realigns Key Brands2021-02-20T08:21:29+08:00
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