Mars, Shell Relook at Global Agency Models
Feb, 2018
This month in agency reviews, Mars kicked off a global media review, looking to consolidate with one agency. Shell is also revisiting their global creative and media agency models in an R3-led review. Several major US reviews are underway, with GE Appliances looking for a new creative agency, Burlington reviewing their media business and Orbitz awarding their creative, digital and social business to Havas Chicago.
For a full list of this month’s review, see below.
Starcom
OMD