P&G, Merck Pull Trigger on Media

Feb, 2017

In this month’s Pitch Report, P&G followed on from Marc Pritchard’s comments at the IAB event last month by kicking off a media review in the UK and Northern Europe. Elsewhere, Hyundai reviewed its global creative and digital work, appointing R/GA London to a new assignment.

See the details and other wins below.

US$500m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
R/GA London
WINNER
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