This month in agency reviews, Mars kicked off a global media review, looking to consolidate with one agency. Shell is also revisiting their global creative and media agency models in an R3-led review. Several major US reviews are underway, with GE Appliances looking for a new creative agency, Burlington reviewing their media business and Orbitz awarding their creative, digital and social business to Havas Chicago.
For a full list of this month’s review, see below.
#Automotive marketers might be restrained in their media spend, but they're still investing in marketing, says R3's Greg Paull.
In today’s bonus episode of Yeah, That’s Probably an Ad, @R3WW’s @gregpaull, @Forrester’s @jaypattisall and @IDComms’ @denfordtom take listeners back to the 80s to talk through holding company history and how the industry became as complex as it is today. https://adweek.it/3mdma2n