Mars, Shell Relook at Global Agency Models

Feb, 2018

This month in agency reviews, Mars kicked off a global media review, looking to consolidate with one agency. Shell is also revisiting their global creative and media agency models in an R3-led review. Several major US reviews are underway, with GE Appliances looking for a new creative agency, Burlington reviewing their media business and Orbitz awarding their creative, digital and social business to Havas Chicago. 

For a full list of this month’s review, see below. 

US$1400m
Consultant
None
Incumbent
MediaCom
Starcom
OMD
Participating Agencies
Undisclosed
In Review

Amazon, Auto in Review

Aug, 2017

This month, retail giant Amazon put their global media account in review, while Swiss luxury company Richemont awarded their global media business to Mediacom. There are several automotive ...

Amazon, Auto in Review2021-02-20T04:36:54+08:00

P&G, Merck Pull Trigger on Media

Feb, 2017

In this month’s Pitch Report, P&G followed on from Marc Pritchard’s comments at the IAB event last month by kicking off a media review in the UK and Northern Europe. Elsewhere, Hyundai reviewed ...

P&G, Merck Pull Trigger on Media2021-02-20T05:08:32+08:00

Beauty, Sports Players Decide

Oct, 2016

This month, beauty leader Coty, now with an expanded portfolio of brands from P&G, split their global business between incumbent Zenith and Mediacom. Elsewhere, in the R3 managed New ...

Beauty, Sports Players Decide2021-02-20T06:26:07+08:00

Tech Giants, McDonald’s Decide

Sep, 2016

It was mostly good news for Omnicom Group agencies this month, as both AT&T and McDonald’s, two of the US’s top ten marketers, confirmed additional business with the holding ...

Tech Giants, McDonald’s Decide2021-02-20T06:38:35+08:00

McDonald’s, Digital in Review

May, 2016

It is an active month for Digital Reviews with Asics, Clorox, JM Smucker and BMW’s MINI all seeking new partners to optimize their online activities. The big review of the month ...

McDonald’s, Digital in Review2021-02-20T08:52:12+08:00
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