This month in agency reviews, several top automotive companies are reviewing key global accounts. It was reported at the end of last year that Ford was seeking to review their agency model for their global creative, digital and media business (all handled by WPP). Jaguar Land Rover also put their global media business in review, awarding the business to Dentsu after a 17-year long relationship with Mindshare. In China, NextEV Auto is reviewing their creative business, in a R3-led review. Other major reviews include Unilever’s global media planning account, JCPenney’s US creative business and Qantas global media, recently won by OMD.
For a full list of accounts in review, please see below.
US$4000m
Consultant
None
Incumbent
PHD
Participating Agencies
Undisclosed
Mindshare
WINNER 
US$2500m
Consultant
None
Incumbent
WPP
Participating Agencies
Undisclosed
In Review
US$1500m
Consultant
None
Incumbent
Dentsu Aegis Network
Interpublic Group
Interpublic Group
Participating Agencies
Undisclosed
In Review
US$500m
Consultant
None
Incumbent
Mindshare
Participating Agencies
Undisclosed
Dentsu Aegis Network
WINNER
US$500m
Consultant
None
Incumbent
MMB
Participating Agencies
Undisclosed
Dentsu Aegis Network
WINNER
US$200m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
TBD
WINNER
US$200m
Consultant
Incumbent
McgarryBowen
Participating Agencies
Undisclosed
Badger & Winters
WINNER
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
MullenLowe Mediahub
WINNER
US$100m
Consultant
None
Incumbent
Neo@Ogilvy
Zenith
OMD
Zenith
OMD
Participating Agencies
Undisclosed
OMD
WINNER
US$50m
Consultant
None
Incumbent
Carat
Participating Agencies
Undisclosed
Havas Media
WINNER
US$50m
Consultant
Incumbent
New Company
Participating Agencies
Undisclosed
In Review
US$50m
Consultant
Incumbent
Ogilvy
Participating Agencies
Undisclosed
In Review
US$50m
Consultant
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review