Sports Companies In Review
Aug, 2016
This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected ...
“It’s been an on-going battle for procurement people to look for value. Payment terms have been one of their tools, but there are many other ways to drive value”,
said Greg Paull, Co-founder & Principal of R3
“Marketers would be much better suited to try to push agencies to drive more value than get a financial incentive out of payment terms,” said Greg Paull, Co-founder & Principal of R3.
https://digiday.com/marketing/marketing-briefing-the-answer-is-no-why-agencies-need-to-reject-rfps-with-egregiously-extended-payment-terms/
R3's Principal & Co-founder, Greg Paull says “Procurement teams will be better served looking for added value and driving additional benefits such as strategic talent and initiatives.”
https://www.adweek.com/agencies/keurig-dr-pepper-demands-360-day-payment-terms-in-pr-agency-rfp/
“Payment terms have become a key foundation of every agency procurement discussion as an important lever to optimize use of funds,” said R3's Greg Paull.
https://www.provokemedia.com/latest/article/agencies-decry-unfair-payment-terms-in-keurig-dr-pepper-pr-retainer
Co-founder of R3, Greg Paull, says, “the big six [holding companies] laid off 24,000 during 2020 and then … hired 32,000 back in, so there’s just a lot of turmoil in the agency process and model.” https://www.adweek.com/agencies/talent-issues-force-agencies-to-stay-selective-leaving-brands-with-fewer-options/
R3's Greg Paull says, "advertisers are looking for opportunities to #maximise their investment, and linear TV doesn't offer them features like audience targeting, ad performance tracking, ad optimisation, or a range of formats."
https://www.campaignlive.com/article/netflix-disney+-ad-supported-tiers-mean-tv-ad-world/1803911
"Programmatic DOOH provides flexibility," says Greg Paull, co-founder & principal at R3. "Advertisers will also get a level of transparency in trading not previously available, which will challenge buying behaviour within OOH."
https://www.campaignasia.com/article/google-enters-dooh-space-what-does-this-mean-for-marketers/481625
“The war [for] talent has never been more so than at smaller startups, where well-funded CEOs will be open to investing more in CMOs with pedigree to help fuel growth,” said @gregpaull, Co-Founder and Principal of independent marketing consultancy R3.
https://www.wsj.com/articles/cmo-compensation-at-growth-stage-companies-has-risen-the-future-looks-less-bright-11664391562?mod=hp_minor_pos2