Will 2016 Be the Year of “Roster-Palooza”?

Feb, 2016

With the mediapalooza of 2015 behind us, perhaps 2016 will be the year of the expanding creative roster – with more and more creative agencies competing for work against each other. This month, Fiat Chrysler added FCB and DDB to their roster, which already includes Wieden+Kennedy, mcgarrybowen, Doner, The Richards Group, Huge and Armando Testa. Meantime, Hershey added CB&P to an expanded list joining sister agency Anomaly and Arnold / Havas.  Below are the details and other accounts in review. 

US$2,250m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
FCB Chicago
WINNER
DDB Chicago
WINNER
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