insights
Social Trends for Filipino Marketers to Navigate in 2023
11 July, 2023
adobo Magazine - Social media has proven to be an efficient platform for businesses to initiate digital marketing campaigns and to build rapport with consumers. But ...
Tag: Social Media
news
Understanding The Social Media Giants in the Philippines
11 May, 2023
R3 hosted a closed-door roundtable in Manila with brands like Abbott, Bank of Philippine Islands, L'Oréal, Globe, Jollibee, Lazada, Monde Nissin, and Converge ICT discussing issues related to social media and influencer marketing.
news
ANA Content Committee: Supercharging Social
23 February, 2023
The rise of the creator economy has reshaped the way brands engage with their audiences. With over 200 million creators participating, it has become imperative for brands to rethink their content strategies to ensure the enduring value of their investments.
insights
Influencer Compensation Models
22 February, 2022
The expansion of influencer activities into new sectors means that marketers are able to pursue different types of social media influencer partnerships to enrich ...
insights
Analysis: Are Clients Valuing Social Media Agency’s Work Right?
1 September, 2020
This article first appeared in Marketing Interactive. In a conversation with Marketing, R3’s founder Shu Fen Goh said it is important to distinguish between an ...
insights
Creative AORs Named For Aflac & Allstate As Campaigns Reflect New Messaging
18 May, 2020
Creative accounts were announced across the US as brands are releasing new campaigns during the global health crisis. Notably, two insurance brands announced new ...
insights
Automotive Accounts Go Into Review – Hyundai, Ford, BMW & Audi
3 December, 2019
Automotive brands including Hyundai, Ford, BMW and Audi are putting their agencies in review as macroeconomic issues nudge companies to re-evaluate vendor relationships. In ...
insights
Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’s
31 October, 2019
Welcome to the latest Pitch Report. Media accounts are shifting in adland for Disney, TripAdvisor, Diageo, Levi's and Dairy Farm. Omnicom and Publicis ...
insights
Sports Companies In Review
27 August, 2016
This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected ...