Feb 23 – R3 Senior Consultant, Moya Fry led an Association of National Advertisers (ANA) Content Committee webinar on best practices to maximize investment in content marketing.
The rise of the creator economy has reshaped the way brands engage with their audiences. With over 200 million creators participating, it has become imperative for brands to rethink their content strategies to ensure the enduring value of their investments. In this session, R3 presented the latest developments in content marketing, guiding marketers through issues of content ownership, authenticity, and influencer fatigue.
Other areas discussed also included:
Platform Best Practice: Each platform has its unique demographics and user behavior, necessitating tailored content strategies. It’s important for brands to have a nuanced understanding of content platforms so it enables them to craft content that resonates, thus maximizing engagement and reach.
Performance-based Compensation Models: With the creator economy expanding, brands are collaborating with creators based on key performance indicators to ensure mutual benefit. Clear communication and well-defined expectations between brands and creators foster transparency and accountability, ultimately driving results and fostering enduring partnerships.
R3 has worked with over 20 top marketers across 9 industries to provide insights and consultancy services in helping them establish celebrity, influencer, and creator evaluation and measurement. If you’re looking to learn more and would like to get in touch with our team, please contact us.